1.
; #quot;quot;$ &-69+3)-7-+6,0

2.
“European, American and Asian
consumers are exposed to several
hundred advertisements a day. In
order to reach them, it becomes
crucial to communicate at the right
moment at the right place.”
*+18 ’+62-814/
%: (65.! &1+4+ &-69+3
www.wait-marketing.com

3.
“A TV commercial broadcasted at
home is memorized by 17% of the
consumers. The same commercial
displayed in a doctor’s waiting room
is memorized by 27% of the
consumers.”
*+18 ’+62-814/
%: (65.! &1+4+ &-69+3
www.wait-marketing.com

4.
“Every media is potentially
effective provided it is applied at the
right moment: when consumers are
receptive, which is the case while
they are waiting.”
*+18 ’+62-814/
%: (65.! &1+4+ &-69+3
www.wait-marketing.com

5.
“The question is «When and
where are my customers the most
available for interacting with my
brand?» ”
*+18 ’+62-814/
%: (65.! &1+4+ &-69+3
www.wait-marketing.com

6.
“There are multiple waiting times.
The objective of Wait Marketing is
to identify the best one for a specific
target group based on their
behavior, preferences and contour.”
*+18 ’+62-814/
%: (65.! &1+4+ &-69+3
www.wait-marketing.com

7.
“It is more effective to target and
to locate consumers according to
their preferences. Thus 100% of the
consumers waiting in a veterinary
clinic have a pet.”
*+18 ’+62-814/
%: (65.! &1+4+ &-69+3
www.wait-marketing.com

8.
“Even firms with limited budgets
can make a difference by focusing
on the most effective ways of
interacting, on top of which you find
of course contacts established in
waiting situations.”
*+18 ’+62-814/
%: (65.! &1+4+ &-69+3
www.wait-marketing.com

9.
“Wait Marketing helps companies
turn consumers’ waiting time into
the perfect opportunity to
communicate in an innovative,
effective and «consumer-friendly»
way.”
*+18 ’+62-814/
%: (65.! &1+4+ &-69+3
www.wait-marketing.com

10.
Wait Marketing is available on Amazon.com!
Contact the Author
Prof. Diana Derval
Tel +31 61 824 0803
www.wait-marketing.com
waitmarketing.guru@gmail.com