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Wait Marketing Book Tour by Prof. Diana Derval

Wait Marketing Book Tour by Prof. Diana Derval

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Discover Prof. Diana Derval's latest book "Wait Marketing: Communicate at the Right Moment at the Right Place" with this 1 minute Book Tour. Find more on www.wait-marketing.com

Discover Prof. Diana Derval's latest book "Wait Marketing: Communicate at the Right Moment at the Right Place" with this 1 minute Book Tour. Find more on www.wait-marketing.com

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Wait Marketing Book Tour by Prof. Diana Derval

  1. 1. ; #quot;quot;$ &-69+3)-7-+6,0
  2. 2. “European, American and Asian consumers are exposed to several hundred advertisements a day. In order to reach them, it becomes crucial to communicate at the right moment at the right place.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com
  3. 3. “A TV commercial broadcasted at home is memorized by 17% of the consumers. The same commercial displayed in a doctor’s waiting room is memorized by 27% of the consumers.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com
  4. 4. “Every media is potentially effective provided it is applied at the right moment: when consumers are receptive, which is the case while they are waiting.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com
  5. 5. “The question is «When and where are my customers the most available for interacting with my brand?» ” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com
  6. 6. “There are multiple waiting times. The objective of Wait Marketing is to identify the best one for a specific target group based on their behavior, preferences and contour.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com
  7. 7. “It is more effective to target and to locate consumers according to their preferences. Thus 100% of the consumers waiting in a veterinary clinic have a pet.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com
  8. 8. “Even firms with limited budgets can make a difference by focusing on the most effective ways of interacting, on top of which you find of course contacts established in waiting situations.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com
  9. 9. “Wait Marketing helps companies turn consumers’ waiting time into the perfect opportunity to communicate in an innovative, effective and «consumer-friendly» way.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com
  10. 10. Wait Marketing is available on Amazon.com! Contact the Author Prof. Diana Derval Tel +31 61 824 0803 www.wait-marketing.com waitmarketing.guru@gmail.com

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