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The Key Concepts of Media
1. Media Construct     Reality  • We all have a  construct: the picture we  have built up in our heads  —since birth—throu...
1. Media Construct         Reality• a major part of thoseobservations andexperiences come to uspre-constructed by themedia
1. Media Construct         Reality• much of what we know and believe aboutthe world we have learned through themedia
1. Media Construct           RealityDid you know?• 65% of Americans spend more time with theircomputer than their spouse• ...
1. Media Construct            RealityDid you know?• 2.5 billion text messages are sent each day in theUSA (people send, on...
1. Media Construct                        Reality Did you know? • In November of 2009, it was reported that the average we...
1. Media Construct     Reality
1. Media Construct            RealityLow-                    Low-Tech                    TechNeck                    NeckC...
1. Media Construct        Reality• the media have built-in attitudes,   interpretations, and conclusions
1. Media Construct        Reality• the media have built-in attitudes,   interpretations, and conclusions
1. Media Construct        Reality• the media have built-in attitudes,   interpretations, and conclusions
1. Media Construct        Reality• the media have built-in attitudes,   interpretations, and conclusions
1. Media Construct       Reality• therefore, THE MEDIA, rather thanourselves, are constructing our reality
1. Media Construct         Reality• For example, our impression of a city orcountry, as shaped by the media, may be quited...
1. Media Construct     Reality
1. Media Construct          Reality           Another Example: Laugh Tracks! Television shows oftensuperimpose “audience l...
1. Media Construct            RealityPopular shows with laugh tracks…• The Flintstones• The Jetsons• Scooby-Doo• Bewitched...
1. Media Construct     Reality      Even today!
1. Media Construct     Reality    Is this funny?
1. Media Construct          RealityOr this?
1. Media Construct     Reality        Or this?
1. Media Construct           RealityThe previous examples were constructsof “reality” through selection.• Media creators s...
1. Media Construct           RealityHowever, this reality is also createdthrough omission• Media creators omit (leave out)...
1. Media Construct          Reality            For example:“Florida Woman Calls 911 three timesAfter McDonalds Runs Out of...
1. Media Construct          RealityA 20:1 ratio of footage shot to footage used                 is common.
1. Media Construct           RealityThat means, for every 20 minutes shot, viewers     see 1 minute of what was recorded.
1. Media Construct            RealityQuestions producers ask themselves:• What content will have the most audience appeal?...
1. Media Construct     Reality  In the end,you have to ask   yourself…
1. Media Construct     Reality
1. Media Construct     Reality
1. Media Construct     Reality
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Media Construct Reality

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An in-depth look at how media construct our reality. This is the first key concept of media.

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Media Construct Reality

  1. 1. The Key Concepts of Media
  2. 2. 1. Media Construct Reality • We all have a construct: the picture we have built up in our heads —since birth—through observations and experiences, of what the world is and how it works
  3. 3. 1. Media Construct Reality• a major part of thoseobservations andexperiences come to uspre-constructed by themedia
  4. 4. 1. Media Construct Reality• much of what we know and believe aboutthe world we have learned through themedia
  5. 5. 1. Media Construct RealityDid you know?• 65% of Americans spend more time with theircomputer than their spouse• teens spend an average of 31 hours per week—about 4 hours a day—online (UK study)
  6. 6. 1. Media Construct RealityDid you know?• 2.5 billion text messages are sent each day in theUSA (people send, on average, 357 textmessages per month)• the average person spends 4 hours and 45minutes a day watching television
  7. 7. 1. Media Construct Reality Did you know? • In November of 2009, it was reported that the average web user - went on the web 51 times… - visited 86 domains… - clicked through 2,603 web pages… - spent an average of 57 seconds on any one web page!http://www.digitalhome.ca/2009/12/u-s-web-users-spent-66-hours-on-the-web-last-month/
  8. 8. 1. Media Construct Reality
  9. 9. 1. Media Construct RealityLow- Low-Tech TechNeck NeckCare Care
  10. 10. 1. Media Construct Reality• the media have built-in attitudes, interpretations, and conclusions
  11. 11. 1. Media Construct Reality• the media have built-in attitudes, interpretations, and conclusions
  12. 12. 1. Media Construct Reality• the media have built-in attitudes, interpretations, and conclusions
  13. 13. 1. Media Construct Reality• the media have built-in attitudes, interpretations, and conclusions
  14. 14. 1. Media Construct Reality• therefore, THE MEDIA, rather thanourselves, are constructing our reality
  15. 15. 1. Media Construct Reality• For example, our impression of a city orcountry, as shaped by the media, may be quitedifferent from the impression we get when weactually visit the place
  16. 16. 1. Media Construct Reality
  17. 17. 1. Media Construct Reality Another Example: Laugh Tracks! Television shows oftensuperimpose “audience laughter” when theydeem appropriate. Would the shows be as funny without the tracks?
  18. 18. 1. Media Construct RealityPopular shows with laugh tracks…• The Flintstones• The Jetsons• Scooby-Doo• Bewitched• The Beverly Hillbillies• The Muppet Show• I Love Lucy
  19. 19. 1. Media Construct Reality Even today!
  20. 20. 1. Media Construct Reality Is this funny?
  21. 21. 1. Media Construct RealityOr this?
  22. 22. 1. Media Construct Reality Or this?
  23. 23. 1. Media Construct RealityThe previous examples were constructsof “reality” through selection.• Media creators select certain images andinformation to create a unified picture
  24. 24. 1. Media Construct RealityHowever, this reality is also createdthrough omission• Media creators omit (leave out) certainimages and information to create alimited picture
  25. 25. 1. Media Construct Reality For example:“Florida Woman Calls 911 three timesAfter McDonalds Runs Out of McNuggets”
  26. 26. 1. Media Construct RealityA 20:1 ratio of footage shot to footage used is common.
  27. 27. 1. Media Construct RealityThat means, for every 20 minutes shot, viewers see 1 minute of what was recorded.
  28. 28. 1. Media Construct RealityQuestions producers ask themselves:• What content will have the most audience appeal?• What material looks best?• How should a person, object, animal, or event be presented?• what will grab—and hold—the audience’s attention?
  29. 29. 1. Media Construct Reality In the end,you have to ask yourself…
  30. 30. 1. Media Construct Reality
  31. 31. 1. Media Construct Reality
  32. 32. 1. Media Construct Reality

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