The Internet Changes Everything! How To Profit From The Most Lucrative Market In The History Of The World.

1. A Tale Of Two Resorts The New Work Model The New Opportunity
Orlando, Florida and Carolina’s Outer Please, somebody tell me what to do! Ten billion addressable customers
Banks are two areas on the east coast connected to you through your
Guys saying that will be unemployed.
where people go to enjoy the weather, browser!
vacation and be entertained. It used to be that you did what your
Those southern boys coming north to
boss asked and the boss would get you
Orlando, with a major airport, Walt Detroit after WWII knew how to dirt
paid. That hasn’t been true for 20 years.
Disney, Universal Studios, SeaWorld, farm. They had to learn how to build
Legoland, and the Magic playing at Increasingly, staff jobs, and the cars.
Amtrak Center, is an implementation of “professions” of the ’60’s are being
This isn’t about computers. The
big companies. Most worker are done by software. Figure that ten
internet breaks down the old barriers of
corporate employees. positions then is two positions now,
distance. But you have to design your
and the repetitive, billable work is done
Legend has it that Nags Head was offering for that market.
online by the customer.
named for lights hung on mules' heads For the past 15 years, we have been
by “wreckers” who would lead ships to Clearly, we need a new understanding.
learning this new model. Did you ever
be shipwrecked near shore where the We know the job prospects for call 1-800-GOOGLE for support?
economically challenged could loot the someone who can’t read. There is no one there.
ships of their valuables.
What are the job prospects for someone Consider the difference between the
Home Depot came to OBX less than who doesn’t know how to find and use Microsoft (paid consultants) and the
ten years ago, and competes with much the opportunities in the new economy? open source development paradigm
older hardware and lumber recyclers (just do it).
How can you learn what you need to
providing construction materials.
know? Technology is how you do things. That
At the Outer Banks (OBX), instead of is what is changing.
Mary Meeker’s 2009 Web 2.0 Summit
hotels, most visitors rent houses. Chain
presentation, slides 31, 32, 62, shows Look at buying books, cupcakes, shoes,
franchises compete with local
how there were a million mainframes in zip cars, clothing, even air travel. New
restaurants. There is little corporate
the ’60’s, ten million minicomputers in companies are undermining entrenched
overlay, most people work by
the ’70’s, a hundred million PC’s in the providers. The best way to predict the
themselves or in small crews.
’90’s, a billion desktop/cellphone users future is to invent it.
Contractors performing maintenance on in 2000, and predicting 10 billion
houses change every year, and we find At Global StartUp Weekend,
mobile consumers in the next decade.
competent help by asking neighbors. Washington DC had the third most
startups of any city in the world. Were
you involved?

2. New Organization
Last week, I figured out I was working
with 15 people in 9 distinct ventures,
some paid, some under development.
It’s not a pyramid, it’s a hub and spoke http://bit.ly/CobraInfo
system, some projects I am dominant,
others I play a supporting role. The
model is Open Source Leadership.
I was leading BlogLab, when we got
into a conversation about monetizing
blogs. I asked if there was an example
of monetization without blogging? Got
a good one. That video paid for his
kid's college education. The lesson,
monetizing is not connected to The Direct Economy
blogging, it is connected to monetizing.
One of the participants described it as How To Profit From The
lightning fortune. Reminded me of the Most Lucrative Market In
sculpture in Sweet Home Alabama.
The History Of The World!
William Gibson wrote, “The future is
already here, it’s just not evenly
distributed.”
Dick Davies
Descriptions abound when you know
http://bit.ly/CobraInfo
what you are looking for.
Reamde – Neal Stephenson
Makers – Cory Doctorow
All of William Gibson
Tell us what you learned at
http://bit.ly/DirectEconomy
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