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Integrated Order Management
Bulent Unsal – Business Development Manager
Jardar Olsen – Product Marketing Manager
What is Order Management?
Telemanagement Forum
eTOM – Level 1
Telemanagement Forum
eTOM – Level 2
Order Management
           Business Problem
                                                           • Slow offer design and implementation
                                                              • Fragmented design process across organizations and
                                                                systems; compounded by complexity of convergent
                                                                services
                                                              • Time consuming and manual processes to test new
                                                                offers require coordination across systems and
                                                                organizations
                                                              • Limited ability to reuse existing work requiring new
                                                                orchestration plans for each new offer

                                                           • Long order cycle time
                                                              • Difficulty in creating complete and accurate orders
                                                                results in high order fallout
                                                              • Inability to decompose orders and provide
                                                                orchestration plans for complex service bundles
                                                              • Unable to confirm order status on-demand with limited
                                                                or no visibility to order delivery process
                                                              • In-flight customer revisions and cancellation requests
                                                                are resource intensive

                                                           • High OPEX due to service based silos
                                                              • Product and service based silos result in duplication of
                                                                functions and systems
                                                              • System integration, maintenance, and enhancement
                                                                costs escalate due to this duplication



© 2009 Oracle Corporation – Proprietary and Confidential                                                         6
Order Management
           Solution

          • Oracle offers an end-to-end productized solution called “Integrated
            Order Management” to help address the challenges of order
            management.

          • “Integrated Order Management” is a SOA based integration and
            deployment accelerator that automates the order delivery flow across
            best-in-class applications with productized integrations. The key
            components of the solution are:
                 –   Siebel CRM
                 –   OSM – (Order and Service Management)
                 –   PIM Product Data Hub
                 –   AIA for Communications Process Integration Packs (PIPs)

                       • These are aided by the Oracle’s BRM and service fulfillment application suite.




© 2009 Oracle Corporation – Proprietary and Confidential                                            7
Order Management
           Solution Benefits
                                                           • Fast offer design and implementation
                                                              • Simple design time integration with order
                                                                management provides end-to-end view required to
                                                                create and test offers
                                                              • Zero configuration offer introduction using new
                                                                combinations of existing products and services

                                                           • Short order cycle time
                                                              • Enhanced technical service qualification improves
                                                                order accuracy across all channels for all types of
                                                                orders
                                                              • Automatic decomposition of sales orders generates
                                                                unique orchestration plans for any offer or bundle
                                                              • On demand order status visibility for all channels
                                                                across the order lifecycle, including jeopardy and
                                                                exception management
                                                              • Compensation plans are automatically generated to
                                                                handle in-flight order revisions and cancellations
        Oracle Order Management Results
        • Fast offer launch                                • Lower OPEX
        • Preventitive order fallout & faster recovery        • Proven convergent platform orchestrates across
        • Complete order lifecycle visibility                   existing systems preventing the need for costly new
        • Lower cost in-flight changes
                                                                silos
        • Reduced IT costs
                                                              • Productized integrations reduce initial and ongoing
                                                                support costs



© 2009 Oracle Corporation – Proprietary and Confidential                                                       8
Deep Dive by Jardar Olsen
Sales Order


• Sky is the Limit Broadband – VOIP
  – VoIP Service Bundle
     • Basic VoIP
     • VoIP 2 Channel Gateway
     • VoIP Activation
  – High Speed Internet Service Bundle
     • Basic High Speed Internet
     • High Speed Internet First Month Free Discount
     • High Speed Internet Activation
  – Motorola Modem
Process Flow

Order Delivery
    CRM




                               Siebel
                            Order Capture
 Management
  Lifecycle
    Order




                                                      OSM
                                            Decompose order , Route
                                               order components
    Billing




                                                                     BRM
                                                                 Fulfill Billing
    Service Fulfillment




                                                                                                UIM
                                                                                OSM          Inventory
                                                                             Provisioning


                                                                                            ASAP / IPSA
                                                                                             Activation
Order Capture




© 2009 Oracle Corporation – Proprietary and Confidential   12
Order Capture – Line items




© 2009 Oracle Corporation – Proprietary and Confidential   13
OSM Product Details: Generating an Orchestration Plan
                                                 1. Determine Fulfillment
                                                         Functions
Sales Order
                                                                 2. Determine Target
                                                                        Systems                           4. Generate Orchestration Plan
                                                                                                            from executable order
                                                                                                            components and Product Spec
                                                                            3. Determine Processing         dependencies
                                                                                    Granularity
                                                                                                          5. Determine Start Date/Time
                                             Decomposition


                                                                                                      Orchestration Plan




                                                                 Executable Order
                                                                    Components




© 2009 Oracle Corporation – Proprietary and Confidential                                                                                 14
Order Decomposition
                 Function                                         System                                   Order Granularity
                                                                                                 InitiateBillingFunction[BRM-REZBDB][OrderGranularity]
                                                                                                 InitiateBillingFunction[BRM-

                   InitiateBillingFunction
                                                                                                  InitiateBillingFunction[BRM-VOIP][OrderGranularity]
                                                                                                  InitiateBillingFunction[BRM-
                  Sky is the Limit Broadband – VoIP        InitiateBillingFunction[BRM-REZBDB]
                                                           InitiateBillingFunction[BRM-


                                                           InitiateBillingFunction[BRM-VOIP]
                                                           InitiateBillingFunction[BRM-




© 2009 Oracle Corporation – Proprietary and Confidential                                                                                    15
Dependencies




© 2009 Oracle Corporation – Proprietary and Confidential   16
Order Delivery

               Typical Runtime Fulfillment Topology

                                                                   General Ledger                                                      General Ledger




                                                                                                                          Provider 2




                                                                                                                                                               Provider 3
                                                                                   Provider 1




                                                                                                                            Billing




                                                                                                                                                                 Billing
                                                                                     Billing
                                     CRM                                                              Payment &&
                                                                     Payment &
                                                                     Payment &
                                                                     Payment &                         Payment &
                                                                                                        Payment
                                     Order
                                                                     Collections Fulfillment System Type = Billing
                                                                     Collections
                                                                     Collections
                                                                                                      Collections
                                                                                                       Collections
                                                                                                       Collections
                                    Capture
                                                                     BRM-VOIP                          BRM-REZBDB                                            BRM-BIZBDB
                                                                   (VOIP Services)                 (Residential Broadband)
                                                                                                        1          2                                      (Business Broadband)



                                                                                   Order Management
                                                                                             7
                                                                          1                        8                  9                2
                                                                                             3



           9       10                         8                               7                             3
                                                                                                 Provisioning                           4        5
                                                                                                                                       Provisioning                6
                                                                                                                                                                   Provisioning
                                                                                                     VoIP                                 UK DSL                       DSL
                                                                                PartnerInc




                                                                                                                                           Provisioning




                                                                                                                                                                       Provisioning
                                                                                                       Provisioning
                                                               Shipping


                                                                                Shipping
                                                                              Provider 2
                                                             Provider 1
             Provider 1




                                                                InHouse
                                          Provider 1




                                                                                                                                            Provider 2
        Fulfillment                   Fulfillment                 Fulfillment




                                                                                                                                                                        Provider 3
                          Service




                                                                                                        Provider 1
                                                                               Shipping
                                                              Shipping
                                              WFM
                 CRM
              Service




                                                                                                  Activation        Activation     Activation
                                            WFM
                                               All




         System                        System                       System
                                                                                                      Fulfillment SystemDSL = Provisioning
                                                                                                    VoIP             UK  Type         DSL
          Type =                        Type =                      Type =
         Service                        WFM                        Shipping                        Network                                        Network Inventory
                                                                                                  Inventory                                             DSL


                                       In Scope AIA Integration                                                                                               Custom Integration



© 2009 Oracle Corporation – Proprietary and Confidential                                                                                                                              17
Key Takeaways




© 2009 Oracle Corporation – Proprietary and Confidential   18
2. ŞĐFRE




DÜNYADA

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Integrated Order Management

  • 1.
  • 2. Integrated Order Management Bulent Unsal – Business Development Manager Jardar Olsen – Product Marketing Manager
  • 3. What is Order Management?
  • 6. Order Management Business Problem • Slow offer design and implementation • Fragmented design process across organizations and systems; compounded by complexity of convergent services • Time consuming and manual processes to test new offers require coordination across systems and organizations • Limited ability to reuse existing work requiring new orchestration plans for each new offer • Long order cycle time • Difficulty in creating complete and accurate orders results in high order fallout • Inability to decompose orders and provide orchestration plans for complex service bundles • Unable to confirm order status on-demand with limited or no visibility to order delivery process • In-flight customer revisions and cancellation requests are resource intensive • High OPEX due to service based silos • Product and service based silos result in duplication of functions and systems • System integration, maintenance, and enhancement costs escalate due to this duplication © 2009 Oracle Corporation – Proprietary and Confidential 6
  • 7. Order Management Solution • Oracle offers an end-to-end productized solution called “Integrated Order Management” to help address the challenges of order management. • “Integrated Order Management” is a SOA based integration and deployment accelerator that automates the order delivery flow across best-in-class applications with productized integrations. The key components of the solution are: – Siebel CRM – OSM – (Order and Service Management) – PIM Product Data Hub – AIA for Communications Process Integration Packs (PIPs) • These are aided by the Oracle’s BRM and service fulfillment application suite. © 2009 Oracle Corporation – Proprietary and Confidential 7
  • 8. Order Management Solution Benefits • Fast offer design and implementation • Simple design time integration with order management provides end-to-end view required to create and test offers • Zero configuration offer introduction using new combinations of existing products and services • Short order cycle time • Enhanced technical service qualification improves order accuracy across all channels for all types of orders • Automatic decomposition of sales orders generates unique orchestration plans for any offer or bundle • On demand order status visibility for all channels across the order lifecycle, including jeopardy and exception management • Compensation plans are automatically generated to handle in-flight order revisions and cancellations Oracle Order Management Results • Fast offer launch • Lower OPEX • Preventitive order fallout & faster recovery • Proven convergent platform orchestrates across • Complete order lifecycle visibility existing systems preventing the need for costly new • Lower cost in-flight changes silos • Reduced IT costs • Productized integrations reduce initial and ongoing support costs © 2009 Oracle Corporation – Proprietary and Confidential 8
  • 9. Deep Dive by Jardar Olsen
  • 10. Sales Order • Sky is the Limit Broadband – VOIP – VoIP Service Bundle • Basic VoIP • VoIP 2 Channel Gateway • VoIP Activation – High Speed Internet Service Bundle • Basic High Speed Internet • High Speed Internet First Month Free Discount • High Speed Internet Activation – Motorola Modem
  • 11. Process Flow Order Delivery CRM Siebel Order Capture Management Lifecycle Order OSM Decompose order , Route order components Billing BRM Fulfill Billing Service Fulfillment UIM OSM Inventory Provisioning ASAP / IPSA Activation
  • 12. Order Capture © 2009 Oracle Corporation – Proprietary and Confidential 12
  • 13. Order Capture – Line items © 2009 Oracle Corporation – Proprietary and Confidential 13
  • 14. OSM Product Details: Generating an Orchestration Plan 1. Determine Fulfillment Functions Sales Order 2. Determine Target Systems 4. Generate Orchestration Plan from executable order components and Product Spec 3. Determine Processing dependencies Granularity 5. Determine Start Date/Time Decomposition Orchestration Plan Executable Order Components © 2009 Oracle Corporation – Proprietary and Confidential 14
  • 15. Order Decomposition Function System Order Granularity InitiateBillingFunction[BRM-REZBDB][OrderGranularity] InitiateBillingFunction[BRM- InitiateBillingFunction InitiateBillingFunction[BRM-VOIP][OrderGranularity] InitiateBillingFunction[BRM- Sky is the Limit Broadband – VoIP InitiateBillingFunction[BRM-REZBDB] InitiateBillingFunction[BRM- InitiateBillingFunction[BRM-VOIP] InitiateBillingFunction[BRM- © 2009 Oracle Corporation – Proprietary and Confidential 15
  • 16. Dependencies © 2009 Oracle Corporation – Proprietary and Confidential 16
  • 17. Order Delivery Typical Runtime Fulfillment Topology General Ledger General Ledger Provider 2 Provider 3 Provider 1 Billing Billing Billing CRM Payment && Payment & Payment & Payment & Payment & Payment Order Collections Fulfillment System Type = Billing Collections Collections Collections Collections Collections Capture BRM-VOIP BRM-REZBDB BRM-BIZBDB (VOIP Services) (Residential Broadband) 1 2 (Business Broadband) Order Management 7 1 8 9 2 3 9 10 8 7 3 Provisioning 4 5 Provisioning 6 Provisioning VoIP UK DSL DSL PartnerInc Provisioning Provisioning Provisioning Shipping Shipping Provider 2 Provider 1 Provider 1 InHouse Provider 1 Provider 2 Fulfillment Fulfillment Fulfillment Provider 3 Service Provider 1 Shipping Shipping WFM CRM Service Activation Activation Activation WFM All System System System Fulfillment SystemDSL = Provisioning VoIP UK Type DSL Type = Type = Type = Service WFM Shipping Network Network Inventory Inventory DSL In Scope AIA Integration Custom Integration © 2009 Oracle Corporation – Proprietary and Confidential 17
  • 18. Key Takeaways © 2009 Oracle Corporation – Proprietary and Confidential 18
  • 19.