How to be agile for your social media strategies? -Advantages of being SOCIAL AGILE -How to be social agile -Which tools should you use? -Examples EXAMPLES OF WONDER BRAND

1. MARCH 2013

2. 1. WANNA BE SOCIAL AGILE ? WHY ?
2. HOW TO BE SOCIAL AGILE ?
3. WHICH TOOLS SHOULD YOU USE?
4. EXAMPLES OF WONDER BRAND

4. #ElodieMariette
cn.linkedin.com/in/elodiemarietteseochina/
elodiemariette3@gmail.com

5. WANNA
WANNA BE SOCIAL AGILE ??

8. Improve your reactivity :
Take advantage of news, buzz and be
the first one who talk about it !

9. Us
Our client

10. Help you to know better
your target audience :
After trying a lot of little campaigns, we know what works or not.
So don’t be afraid to test…

12. Create content with high value :
Once you are “done” with your content planning, you can
concentrate your efforts in NEWS/BUZZ HIGH VALUE content

14. Having a strong/ funny voice has more value
than 100,000 contents :
BE REMARKABLE. BE ORIGINAL. BE REAL. BE FUNNY.
JUST be YOUR BRAND !

15. 5. Have Higher
Customer Satisfaction

16. OUR CLIENTS FINALLY UNDERSTAND WHAT WE ARE
TRULY DOING…
AND EVEN HELP US…(no no I’m serious !)
- We are TRANSPARENT
(Use this amazing Tool : Trello)
- We COMMUNICATE better
- We get in our client’s WORLD
- We COLLABORATE together

17. How to be Agile in Social Media ?

18. The acquisition phase is the key of
your future success
1. Explain the Agile Methodology to your clients
2. Tell what we expect from them
3. Ask them what they are committing to do
4. Tell them what do they expect from us

19. The collaboration Client/Agency
is so essential

20. Your clients should
dedicate on average 10
hours/week on social
media!
CAN’T DO IT CAN DO IT
WE ARE HERE ! Don’t worry YOUR STAFF LOVE IT !!
(hey We are still here to guide you !!)

21. NOW WE CAN WORK TOGETHER….

24. I give you now :
2 SECRETS ABOUT
AGILE SOCIAL MEDIA
!!!
SHHHHHHHHUT

25. 1. Once your main content is ready,
focus what it is HOT !!

26. 2. Every 2 weeks, with your client,
-Analyze your past campaigns
What did work/didn’t work/what can you improve?
-Prepare your next 2 campaigns
What can you do? What can you try?

29. Ok OK…. (You are about to say : We
know you are Wonder Woman of Social
… But, In concrete terms…
Which tools can help me to have more
adaptable content?

30. HERE ARE THE 15 TOOLS YOU MUST USE FOR YOUR CONTENT :

32. 1. http://www.google.com/alerts

33. 2. http://www.buzzfeed.com

34. 3. http://www.socialmention.com/

35. 4. http://technorati.com/

36. 5. http://whostalkin.com/

37. 6. http://backtweets.com
http://backtweets.com

38. 7. http://www.chinaxinwen.cn/

39. 8. http://www.weiboreach.com/

40. 9.http://research.jmsc.hku.hk/social/
obs.py/sinaweibo/#

41. 10. http://www.tduanzi.com/topic/

42. 11. http://offbeatchina.com/

43. 12. http://www.chinasmack.com/

44. 13. http://www.weibowatcher.com/

45. 14. http://www.bloglines.com/

46. 15. http://getpocket.com/add

47. (I give him my super power )
NOW, HERE ARE SOME
EXAMPLES ON :
HOW TO
BE AWESOME !!

50. Kraft launched an interesting campaign on
Twitter:
Whenever two people individually used the
phrase "mac & cheese" in a tweet, Kraft sent
both a link pointing out the "Mac & Jinx“
The first one to reply back got five free boxes
of Kraft Mac & Cheese plus a t-shirt.

51. HAVE YOU HEARD ???
WHAT WOULD YOU IF YOU WERE ONLINE
MARKETING MANAGER ???

52. On 2013, March 15th, Apple was reported to treat Chinese consumers at a different standard in
terms of after service.
Chinese consumers can’t get a brand-new back cover as claimed in the ads of Apple and even
the warranty is much shorter than that in US.
However, Apple has taken no reaction against the crisis?!
Over 2 million posts on Sina Weibo, no reaction from Apple’s PR
Thousands of media are criticizing the behavior of Apple, still no reaction from Apple’s PR

55. Time to EAT… I’m hungry !

56. THANK YOU GUYS !