1. Get Ready to do some serious
shopping.

2. Mission and Types of Markets
• H&M ensures to always have the best
customer offering in each and every
market. We offer collections that are
wide-ranging and varied for women, men,
teenagers and children.
• Two Markets
– Online Store
– Retail Store

3. Welcome to
Retail Store Online Store
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4. Store Front Design & Store Layout
Retail Store
• Store Front
– Shows some outfits and
designs in store
– Informs about Big Season
sales
• Store Layout
– Free Flow Layout
– Easy to find clothes
Online Store
• Web Front
– Shows many outfits
– Show different
categories
– Shows Big mid-season
sale

5. Store Atmosphere
Retail Store
• Color / Sound
– Used relatively used warm
colors (Red) , to create
curiosity and gain
customer attention.
• Dj used to keep a exiting
vibe, playing modern songs
, and up beat music, to
generate faster traffic.

6. Store atmosphere
Online Store
• Color
– More calm colors , to set
a relaxing move and ease
to browse through
products

7. Advertisement

8. In-Store
Advertisement
• To advertise
products and
brand, they use
mannequin models
, to show the
product.
• Also, they use
models to pose and
walk with their
product
• They use
celebrities, and
famous athletes by
branding their
designs and selling
it.

9. Online
Advertisement
• Pictures of models
wearing the item
that wants to be
sold.
• Story of celebrities
detaining
relationship with the
brand.

10. Promotion

11. In-Store
promotions
• To promote
products, they use
quotes, to relate to
customers, and
strict statements
and phrases.
• MAJOR MID-
SEASON SALE
• 15% Student
discount
• They create
urgency, to buy
without thinking, by
directing customers
to the sale

12. Online
promotions
• Very low online
promotion
• Page dedicated to
Sale, for women
, men and Kids

13. Merchandising Tactics

14. In-Store
merchandising
Tactics.
• The merchandising tactics used in
the store are various
• Music
• Dj Hired to vibe up time square retail
store, Dj also informs customers
about sell. Party atmosphere
• Slow music played in soho, more calm
environment.
• Promotions
• Sales
• Student Discount
• “Be a Model”
• Ability to walk on modeling runway.
• Visual merchandising
• Big signs creating curiosity.

15. Online
Merchandising
Tactics
• Very little
merchandising
tactics
• Sales
• Insures good
quality
• Use of models
• Colors
• Creates a calm
environment.

16. Suggestions

17. Online Suggestions
• Possibility to buy full outfits
– Sometimes customers love a whole
outfit but never find the other
products. This will generate sells.
• Size
– Ask users about their size before
hand. Saves them time.
• More quotes
– Generates interest, you can have a
little statements, keep customers
interested.
• Search Tag
– Enable consumers to find every
product sold , based on their price
tag number. It will help customers
find instore as well as catalog or
magazines.
• Incentives/App
– Built more interest by offering free-
shipping on orders more than 50
dollars, or 100 dollars.
– Offer an H&M App.
• Music
– Play some music , calm and
soothing, with the ability to be
turned off.
• Promotions & Deals Page
– Create ability to buy bundles, for a
reduced price.
– Inform about sales and discounts.
• Videos
– Picture may not be enough to
show product. Videos of a model
wearing the product during a
shoot will help gain interest.