H&M operates both retail stores and an online store. The retail stores aim to create an exciting atmosphere using warm colors, upbeat music, and promotions to attract customers. Mannequins and models are used to display and promote products in-store. The online store has a calmer and more relaxed atmosphere conveyed through its color scheme. It promotes products through pictures of models and information on sales. Suggestions are made to improve the online experience, such as enabling customers to search by price tag number and offering bundles for reduced prices.

1. Get Ready to do some serious
shopping.

2. Mission and Types of Markets
• H&M ensures to always have the best
customer offering in each and every
market. We offer collections that are
wide-ranging and varied for women, men,
teenagers and children.
• Two Markets
– Online Store
– Retail Store

3. Welcome to
Retail Store Online Store
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4. Store Front Design & Store Layout
Retail Store
• Store Front
– Shows some outfits and
designs in store
– Informs about Big Season
sales
• Store Layout
– Free Flow Layout
– Easy to find clothes
Online Store
• Web Front
– Shows many outfits
– Show different
categories
– Shows Big mid-season
sale

5. Store Atmosphere
Retail Store
• Color / Sound
– Used relatively used warm
colors (Red) , to create
curiosity and gain
customer attention.
• Dj used to keep a exiting
vibe, playing modern songs
, and up beat music, to
generate faster traffic.

6. Store atmosphere
Online Store
• Color
– More calm colors , to set
a relaxing move and ease
to browse through
products

7. Advertisement

8. In-Store
Advertisement
• To advertise
products and
brand, they use
mannequin models
, to show the
product.
• Also, they use
models to pose and
walk with their
product
• They use
celebrities, and
famous athletes by
branding their
designs and selling
it.

9. Online
Advertisement
• Pictures of models
wearing the item
that wants to be
sold.
• Story of celebrities
detaining
relationship with the
brand.

10. Promotion

11. In-Store
promotions
• To promote
products, they use
quotes, to relate to
customers, and
strict statements
and phrases.
• MAJOR MID-
SEASON SALE
• 15% Student
discount
• They create
urgency, to buy
without thinking, by
directing customers
to the sale

12. Online
promotions
• Very low online
promotion
• Page dedicated to
Sale, for women
, men and Kids

13. Merchandising Tactics

14. In-Store
merchandising
Tactics.
• The merchandising tactics used in
the store are various
• Music
• Dj Hired to vibe up time square retail
store, Dj also informs customers
about sell. Party atmosphere
• Slow music played in soho, more calm
environment.
• Promotions
• Sales
• Student Discount
• “Be a Model”
• Ability to walk on modeling runway.
• Visual merchandising
• Big signs creating curiosity.

15. Online
Merchandising
Tactics
• Very little
merchandising
tactics
• Sales
• Insures good
quality
• Use of models
• Colors
• Creates a calm
environment.

16. Suggestions

17. Online Suggestions
• Possibility to buy full outfits
– Sometimes customers love a whole
outfit but never find the other
products. This will generate sells.
• Size
– Ask users about their size before
hand. Saves them time.
• More quotes
– Generates interest, you can have a
little statements, keep customers
interested.
• Search Tag
– Enable consumers to find every
product sold , based on their price
tag number. It will help customers
find instore as well as catalog or
magazines.
• Incentives/App
– Built more interest by offering free-
shipping on orders more than 50
dollars, or 100 dollars.
– Offer an H&M App.
• Music
– Play some music , calm and
soothing, with the ability to be
turned off.
• Promotions & Deals Page
– Create ability to buy bundles, for a
reduced price.
– Inform about sales and discounts.
• Videos
– Picture may not be enough to
show product. Videos of a model
wearing the product during a
shoot will help gain interest.