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Are people using programmatic
for branding purposes?!
Yes, we are!!
No, we haven’t but are planning to!
No, we haven’t and...
What are marketers using
programmatic branding for?!
Build Brand Awareness !
Build Brand Engagement!
Change Brand Percepti...
How are marketers
measuring the success
of programmatic
branding efforts?!
Custom campaign KPIs!
Use of specific metrics!
C...
Which of the following have
you used to measure brand
engagement in
programmatic campaigns?!
Frequency!
Viewability!
Brand...
Consumer Engagement: Say Yes to Programmatic Branding - DRS Chicago, June 2015
Consumer Engagement: Say Yes to Programmatic Branding - DRS Chicago, June 2015
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Consumer Engagement: Say Yes to Programmatic Branding - DRS Chicago, June 2015

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Matt Feodoroff from Chango's presentation from Digiday Retail Summit in Chicago - June 9, 2015.

Publié dans : Marketing

Consumer Engagement: Say Yes to Programmatic Branding - DRS Chicago, June 2015

  1. 1. Are people using programmatic for branding purposes?! Yes, we are!! No, we haven’t but are planning to! No, we haven’t and aren’t planning to!
  2. 2. What are marketers using programmatic branding for?! Build Brand Awareness ! Build Brand Engagement! Change Brand Perception! Strengthen Brand Affinity !
  3. 3. How are marketers measuring the success of programmatic branding efforts?! Custom campaign KPIs! Use of specific metrics! Click Through Rate! Advertising effectiveness studies! Multi-touch attribution! 50%! 17%! 58%! 42%! 8%! Retail sector!
  4. 4. Which of the following have you used to measure brand engagement in programmatic campaigns?! Frequency! Viewability! Brand Impact! Platform ! Duration!

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