SlideShare a Scribd company logo
1 of 38
Download to read offline
CONFIDENTIAL
HOW DOES VIRTUAL
REALITY WORK?
DEVICES, SCIENCE &
MORE.
Todd Krieger, Director Emerging Technology
May 11, 2016
FIFTEEN MINUTES
6 DEVICES
4 WAY TO TRACK YOUR HEAD
3 PERIPHERALS
0 PREDICTIONS
2
3
DEFINITIONS
4
WHAT IS 360 VIDEO?
5
6
DEFINITION
7
WHAT IS VR?
8
“VR is where you do something in a world
that doesn’t exist.”
- Sophia, Age 14
9
Through the use of VR headsets
loaded with sensors that track
your head and eye movements,
you're able to interact with
and navigate through
different environments as if
you were actually in them.
NOTHING
WHAT’S ON YOUR FACE
YOUR MOBILE
A FACEHUGGER
10
11
NO DEVICE NEEDED (NONE)
12
13
MOBILE VR
MOBILE VR
14
SMARTPHONE +
GOOGLE CARDBOARD
GALAXY SMARTHPONE +
SAMSUNG GEAR VR*
* POWERED BY OCULUS
15
CARDBOARD
Branded Google Cardboard Identifying
and prioritizing new markets/audience
segments
• McDonald’s
• The New York Times
• Sports Illustrated
• BMW
• Coca-Cola
• Volkswagen
• Volvo
16
5 millionCardboards Shipped
SAMSUNG GEAR VR
17
18
HOW DO THESE
THINGS WORK
• 96 Degree Field of View
• Your Entrypoint to Gear is the
Oculus Store
19
HEADTRACKING
• Rotational Tracking
• Gear VR : Custom
20
A MOMENT ABOUT
LENSES
• 60 Hz Refresh Rate
21
VIEWMASTER
=
22
HMD’S – THE BIG KAHUNAS
TOP OF THE LINE VIRTUAL REALITY
23
OCULUS RIFT
+ POWERFUL PC
HTC VIVE
PSVR + PLAYSTATION 4
24
PSVRPLAYSTATION VR
25
35.9 millionPS4 Install Base
26
OCULUS RIFT
27
OCULUS RIFT
28
HTC VIVE HMD
29
HTC VIVE LIGHTHOUSE
30
PS VR HTC Vive Oculus Rift
960 X 1080 1080 X 1200 1080 X 1200
Approx. 100 degree Approx. 100 -110 Approx. 110
90 hz - 120 hz 90 hz 90 hz
Accelerometer,
Gyroscope,
Magnetometer,
PS Eye Tracking
Accelerometer,
Gyroscope,
Magnetometer,
Tracking Sensor Array
Accelerometer,
Gyroscope,
Front-facing IR camera,
Laser sensor
DualShock, PS Move
(sold separately)
XBox One Controller,
Remote (included)
2 Wireless Controllers
(included)
N/A 15 X 15 feet 5 X 11 Feet
Display
Resolution
Field of View
Max Refresh
Sensors
Controllers
Tracking Area
32
RIFT: $600
VIVE: $800
PSVR: $399/559
VRPC: $900-1000
33
PERIPHERALS
34
HTC VIVE CONTROLLER
35
OCULUS RIFT TOUCH CONTROLLERS
36
PS4 ADDITIONS
AND THAT RED HEADED STEPCHILD : AUDIO
37
CONFIDENTIAL
TODD KRIEGER
DIRECTOR, EMERGING
TECHNOLOGY
TODD.KRIEGER@DEEPFOCUS.NET

More Related Content

What's hot

CES 2016 Virtual Reality Report:gaming and video market ramps up new interaci...
CES 2016 Virtual Reality Report:gaming and video market ramps up new interaci...CES 2016 Virtual Reality Report:gaming and video market ramps up new interaci...
CES 2016 Virtual Reality Report:gaming and video market ramps up new interaci...
琳証 黃
 

What's hot (20)

Virtual Reality Playbook for Marketing and PR
Virtual Reality Playbook for Marketing and PRVirtual Reality Playbook for Marketing and PR
Virtual Reality Playbook for Marketing and PR
 
AR and VR for Good
AR and VR for GoodAR and VR for Good
AR and VR for Good
 
Case Study: Setting Up a Professional Virtual Reality Shoot
Case Study: Setting Up a Professional Virtual Reality Shoot Case Study: Setting Up a Professional Virtual Reality Shoot
Case Study: Setting Up a Professional Virtual Reality Shoot
 
CES 2016 Virtual Reality Report:gaming and video market ramps up new interaci...
CES 2016 Virtual Reality Report:gaming and video market ramps up new interaci...CES 2016 Virtual Reality Report:gaming and video market ramps up new interaci...
CES 2016 Virtual Reality Report:gaming and video market ramps up new interaci...
 
Enabling Mobile Virtual Reality Gaming | Nizar Romdan
Enabling Mobile Virtual Reality Gaming | Nizar RomdanEnabling Mobile Virtual Reality Gaming | Nizar Romdan
Enabling Mobile Virtual Reality Gaming | Nizar Romdan
 
Spotlight on Media & Entertainment: Virtual Reality
Spotlight on Media & Entertainment: Virtual RealitySpotlight on Media & Entertainment: Virtual Reality
Spotlight on Media & Entertainment: Virtual Reality
 
VR presentation APKOMINDO 2016
VR presentation APKOMINDO 2016VR presentation APKOMINDO 2016
VR presentation APKOMINDO 2016
 
Investing in Video & Social Virtual Reality Platforms
Investing in Video & Social Virtual Reality PlatformsInvesting in Video & Social Virtual Reality Platforms
Investing in Video & Social Virtual Reality Platforms
 
Ok cancel (2018)
Ok cancel (2018)Ok cancel (2018)
Ok cancel (2018)
 
VR for business
VR for businessVR for business
VR for business
 
The Future of AR/VR and Retail
The Future of AR/VR and RetailThe Future of AR/VR and Retail
The Future of AR/VR and Retail
 
Seminar ppt on google cardboard
Seminar ppt on google cardboardSeminar ppt on google cardboard
Seminar ppt on google cardboard
 
Virtual Reality in Marketing and PR - What you should know and why you should...
Virtual Reality in Marketing and PR - What you should know and why you should...Virtual Reality in Marketing and PR - What you should know and why you should...
Virtual Reality in Marketing and PR - What you should know and why you should...
 
Cristal Festival 2015 - "How Great Brands create immersive Virtual Reality wi...
Cristal Festival 2015 - "How Great Brands create immersive Virtual Reality wi...Cristal Festival 2015 - "How Great Brands create immersive Virtual Reality wi...
Cristal Festival 2015 - "How Great Brands create immersive Virtual Reality wi...
 
VR and the Gamer Community
VR and the Gamer CommunityVR and the Gamer Community
VR and the Gamer Community
 
VR comes of age. Why VR is relevant now and what it means for the future
VR comes of age. Why VR is relevant now and what it means for the futureVR comes of age. Why VR is relevant now and what it means for the future
VR comes of age. Why VR is relevant now and what it means for the future
 
VIRTUAL REALITY AND SOCIAL MEDIA
VIRTUAL REALITY AND SOCIAL MEDIA VIRTUAL REALITY AND SOCIAL MEDIA
VIRTUAL REALITY AND SOCIAL MEDIA
 
Virtual Reality for Brands
Virtual Reality for BrandsVirtual Reality for Brands
Virtual Reality for Brands
 
SCG Virtual Reality top news q1 2016
SCG  Virtual Reality top news q1 2016SCG  Virtual Reality top news q1 2016
SCG Virtual Reality top news q1 2016
 
VR digest. November 2017
VR digest. November 2017VR digest. November 2017
VR digest. November 2017
 

Viewers also liked (7)

JavaScript for VR with notes
JavaScript for VR with notesJavaScript for VR with notes
JavaScript for VR with notes
 
Buat Kreasimu dengan Augmented Reality
Buat Kreasimu dengan Augmented RealityBuat Kreasimu dengan Augmented Reality
Buat Kreasimu dengan Augmented Reality
 
LBPP - LIA Purwokerto (Apresiasi Lembaga Kursus)
LBPP - LIA Purwokerto (Apresiasi Lembaga Kursus)LBPP - LIA Purwokerto (Apresiasi Lembaga Kursus)
LBPP - LIA Purwokerto (Apresiasi Lembaga Kursus)
 
가상현실 게임 개발의 장르 선택
가상현실  게임 개발의 장르 선택가상현실  게임 개발의 장르 선택
가상현실 게임 개발의 장르 선택
 
Virtual reality headset
Virtual reality headsetVirtual reality headset
Virtual reality headset
 
Virtual Reality: Imagining the Future
Virtual Reality: Imagining the FutureVirtual Reality: Imagining the Future
Virtual Reality: Imagining the Future
 
What is virtual reality?
What is virtual reality?What is virtual reality?
What is virtual reality?
 

Similar to A Closer Look At The Technology and The Devices, Digiday WTF VR, May 11th, 2016

Google glasses trend assessment
Google glasses trend assessmentGoogle glasses trend assessment
Google glasses trend assessment
Justin Stroupe
 

Similar to A Closer Look At The Technology and The Devices, Digiday WTF VR, May 11th, 2016 (20)

CDD Grain Feeder WP Oct16
CDD Grain Feeder WP Oct16CDD Grain Feeder WP Oct16
CDD Grain Feeder WP Oct16
 
Augmented Reality & Google Glass
Augmented Reality & Google GlassAugmented Reality & Google Glass
Augmented Reality & Google Glass
 
GOOGLE GLASS: See the FUTURE
GOOGLE GLASS: See the FUTUREGOOGLE GLASS: See the FUTURE
GOOGLE GLASS: See the FUTURE
 
MITEF Launch Smart Clinic AR/VR - Bernard Francois, Preview Labs
MITEF Launch Smart Clinic AR/VR - Bernard Francois, Preview LabsMITEF Launch Smart Clinic AR/VR - Bernard Francois, Preview Labs
MITEF Launch Smart Clinic AR/VR - Bernard Francois, Preview Labs
 
Wearable Technologies - Devfest Oran 2015
Wearable Technologies - Devfest Oran 2015Wearable Technologies - Devfest Oran 2015
Wearable Technologies - Devfest Oran 2015
 
Ok Glass, Now what?
Ok Glass, Now what?Ok Glass, Now what?
Ok Glass, Now what?
 
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCEMASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
 
Tech Report 2014
Tech Report 2014Tech Report 2014
Tech Report 2014
 
Top Brands using virtual reality for advertising campaigns Q2 2016
Top Brands using virtual reality for advertising campaigns Q2 2016Top Brands using virtual reality for advertising campaigns Q2 2016
Top Brands using virtual reality for advertising campaigns Q2 2016
 
All You Need to Know about VR for Business
All You Need to Know about VR for BusinessAll You Need to Know about VR for Business
All You Need to Know about VR for Business
 
GOOGLE GLΛSS By Google X and Google.inc (PowerPoint Presentation)
GOOGLE GLΛSS By Google X and Google.inc (PowerPoint Presentation)GOOGLE GLΛSS By Google X and Google.inc (PowerPoint Presentation)
GOOGLE GLΛSS By Google X and Google.inc (PowerPoint Presentation)
 
augmented-reality-mkt3730
augmented-reality-mkt3730augmented-reality-mkt3730
augmented-reality-mkt3730
 
Wearables Discussion
Wearables DiscussionWearables Discussion
Wearables Discussion
 
AR/VR Opinions on the State of the Industry
AR/VR Opinions on the State of the IndustryAR/VR Opinions on the State of the Industry
AR/VR Opinions on the State of the Industry
 
Crossing The Chasm: What's New For VR 2017
Crossing The Chasm: What's New For VR 2017Crossing The Chasm: What's New For VR 2017
Crossing The Chasm: What's New For VR 2017
 
360 VR Advertising | The State of 360 VR
360 VR Advertising | The State of 360 VR360 VR Advertising | The State of 360 VR
360 VR Advertising | The State of 360 VR
 
Why invest in AR/VR/IA and IoT
Why invest in AR/VR/IA and IoTWhy invest in AR/VR/IA and IoT
Why invest in AR/VR/IA and IoT
 
[WORKSHOP] Getting Started with 360-Video, Augmented Reality, and VR
[WORKSHOP] Getting Started with 360-Video, Augmented Reality, and VR[WORKSHOP] Getting Started with 360-Video, Augmented Reality, and VR
[WORKSHOP] Getting Started with 360-Video, Augmented Reality, and VR
 
Google glasses trend assessment
Google glasses trend assessmentGoogle glasses trend assessment
Google glasses trend assessment
 
Charlie Fink's AWE Presentation, June 2, 2017
Charlie Fink's AWE Presentation, June 2, 2017Charlie Fink's AWE Presentation, June 2, 2017
Charlie Fink's AWE Presentation, June 2, 2017
 

More from Digiday

More from Digiday (20)

Amazon Strategies January 2019 | Sellwin
Amazon Strategies January 2019 | SellwinAmazon Strategies January 2019 | Sellwin
Amazon Strategies January 2019 | Sellwin
 
Amazon Strategies January 2019 | OneSpace
Amazon Strategies January 2019 | OneSpaceAmazon Strategies January 2019 | OneSpace
Amazon Strategies January 2019 | OneSpace
 
Amazon Strategies January 2019 | Tatari
Amazon Strategies January 2019 | TatariAmazon Strategies January 2019 | Tatari
Amazon Strategies January 2019 | Tatari
 
Amazon Strategies January 2019 | 23andme
Amazon Strategies January 2019 | 23andmeAmazon Strategies January 2019 | 23andme
Amazon Strategies January 2019 | 23andme
 
Amazon Strategies January 2019 | Booyah
Amazon Strategies January 2019 | BooyahAmazon Strategies January 2019 | Booyah
Amazon Strategies January 2019 | Booyah
 
Amazon Strategies January 2019 | Publicis
Amazon Strategies January 2019 | PublicisAmazon Strategies January 2019 | Publicis
Amazon Strategies January 2019 | Publicis
 
Amazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | PerpetuaAmazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | Perpetua
 
Amazon Strategies January 2019 | Podean
Amazon Strategies January 2019 | PodeanAmazon Strategies January 2019 | Podean
Amazon Strategies January 2019 | Podean
 
Amazon Strategies January 2019 | eos
Amazon Strategies January 2019 | eosAmazon Strategies January 2019 | eos
Amazon Strategies January 2019 | eos
 
Amazon Strategies January 2019 | iCrossing
Amazon Strategies January 2019 | iCrossingAmazon Strategies January 2019 | iCrossing
Amazon Strategies January 2019 | iCrossing
 
Amazon Strategies January 2019 | Dash Hudson
Amazon Strategies January 2019 | Dash HudsonAmazon Strategies January 2019 | Dash Hudson
Amazon Strategies January 2019 | Dash Hudson
 
Amazon Strategies January 2019 | Direct Agents & Carhartt
Amazon Strategies January 2019 | Direct Agents & CarharttAmazon Strategies January 2019 | Direct Agents & Carhartt
Amazon Strategies January 2019 | Direct Agents & Carhartt
 
Amazon Strategies January 2019 | WellPath
Amazon Strategies January 2019 | WellPathAmazon Strategies January 2019 | WellPath
Amazon Strategies January 2019 | WellPath
 
Amazon Strategies January 2019 | Tinuiti
Amazon Strategies January 2019 | TinuitiAmazon Strategies January 2019 | Tinuiti
Amazon Strategies January 2019 | Tinuiti
 
Amazon Strategies January 2019 | Belkin
Amazon Strategies January 2019 | BelkinAmazon Strategies January 2019 | Belkin
Amazon Strategies January 2019 | Belkin
 
Amazon Strategies January 2019 | Stella Rising
Amazon Strategies January 2019 | Stella RisingAmazon Strategies January 2019 | Stella Rising
Amazon Strategies January 2019 | Stella Rising
 
Amazon Strategies January 2019 | Moroccanoil
Amazon Strategies January 2019 | MoroccanoilAmazon Strategies January 2019 | Moroccanoil
Amazon Strategies January 2019 | Moroccanoil
 
Digiday Brand Summit December 2019 | NASCAR
Digiday Brand Summit December 2019 | NASCARDigiday Brand Summit December 2019 | NASCAR
Digiday Brand Summit December 2019 | NASCAR
 
Digiday Brand Summit December 2019 | Recess
Digiday Brand Summit December 2019 | RecessDigiday Brand Summit December 2019 | Recess
Digiday Brand Summit December 2019 | Recess
 
Digiday Brand Summit December 2019 | LipLove
Digiday Brand Summit December 2019 | LipLoveDigiday Brand Summit December 2019 | LipLove
Digiday Brand Summit December 2019 | LipLove
 

Recently uploaded

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
 

Recently uploaded (20)

Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Welcome to DataMetricks Consulting (1).pptx
Welcome to DataMetricks Consulting (1).pptxWelcome to DataMetricks Consulting (1).pptx
Welcome to DataMetricks Consulting (1).pptx
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 

A Closer Look At The Technology and The Devices, Digiday WTF VR, May 11th, 2016