All In With Digital, Digiday Retail Summit, June 29th, 2016

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Digiday

Joy Chen's presentation from the Digiday Retail Summit in Nashville

Marketing

CUSTOMER-FIRST = DIGITAL-FIRST
As consumer habits change, brands need to evolve.

START A CONVERSATION
Let the customer inform product innovation
PRODUCT
DEVELOPMENT
PRODUCT
MARKETING
CUSTOMER
FEEDBACK

BUILDING THE RIGHT AUDIENCE
Being in the right places with the right message.
PHYSICAL
ACTIVATIONS W/
DIGITAL EXTENSIONS
OWNED
SOCIAL
MEDIA
RELEVANT
INFLUENCERS

FINDING THE RIGHT DISTRIBUTION
Working with Digitally Minded Retailers

MAIN TAKEAWAYS
LISTEN TO YOUR CUSTOMER
EMBRACE CHANGE
LEVERAGE ALL AVENUES AVAILABLE

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All In With Digital, Digiday Retail Summit, June 29th, 2016

2. ABOUT H2O+ BEAUTY We believe in skin care for every beauty. We believe beauty is yours to define and the future belongs to those who are confident in their own skin. One thing is indisputable: Beauty Begins Within. 26 YEAR-OLD BRAND REFRESHED THIS YEAR MISSION STATEMENT + ADVANCED TECHNOLOGY PURE WATER PRODUCT PHILOSOPHY 44 NEW PRODUCTS FOR SKIN & BODY SAN FRANCISCO BASED/INNOVATION FOCUSED

3. CUSTOMER-FIRST = DIGITAL-FIRST As consumer habits change, brands need to evolve.

4. START A CONVERSATION Let the customer inform product innovation PRODUCT DEVELOPMENT PRODUCT MARKETING CUSTOMER FEEDBACK

5. BUILDING THE RIGHT AUDIENCE Being in the right places with the right message. PHYSICAL ACTIVATIONS W/ DIGITAL EXTENSIONS OWNED SOCIAL MEDIA RELEVANT INFLUENCERS

6. FINDING THE RIGHT DISTRIBUTION Working with Digitally Minded Retailers

7. MAIN TAKEAWAYS LISTEN TO YOUR CUSTOMER EMBRACE CHANGE LEVERAGE ALL AVENUES AVAILABLE

All In With Digital, Digiday Retail Summit, June 29th, 2016

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