Case Study: DigitasLBi and Sprint's Interactive Retail Experience

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DigitasLBi and Sprint created a gesture-based, interactive retail experience called “Shop. Hands Free. In 3D.” that allows consumers to browse Sprint products and plans without touching a screen or clicking a mouse. It was unveiled earlier this year -- over a three-day period, the conversion rate (emails captured) of participants was over 69 percent. Hear from Sprint and the DigitasLBi architect behind ‘Shop. Hands Free. In 3D’ for the narrative behind this new way for Sprint customers and prospects to interact with the brand that is entertaining and deeply engaging.

Technology Business

CASE STUDY: SHOP. HANDS-FREE. IN 3D.

Susan J. Pennington

Itai Asseo

Digital Evolution Manager

VP, Digital Innovation

Overland Park, KS

New York, NY
@digitai79

WHY EXPLORE EMERGING TECHNOLOGY
ON THE RETAIL FLOOR?
US$ Billions

$1,470
$1,574

$1,574

$1,437

$1,494

$1,609

$1,667
$1,667
$1,551
$1,412
$1,290
$1,164

$231

$261

$290

$319

$345

$391

Source: Forrester Research
Web-Influenced Retail Sales
Forecast 2012 to 2017 (US)

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