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Creating Content (and Advertising)
For Millennials
Ben Maher
Advertising Director
@Maherster
Millennials and Those Who Think Like Them
Mashable is
Inspiring the connected generation
Delivering the news
you want to share
Mashable Marketing Suite
Predict:
Usable Data
Data Science
+
Crawling Algorithms
+
Machine Learning
Mashable’s proprietary Velocity platform predicts what’s going
viral next.
Create:
Shareable Content Across Platforms
Mashable paired creators,
equipped them with Intel-powered
devices and gave them 16 days
to build something special.
DUALI...
Amplify:
Distribute to Optimal Audience
Marketing
Approach
Lift your message to our social audience
LIFT + TWITTER LIFT + YOUTUBE LIFT + INSTAGRAM LIFT + VINE
Social Lift
Advertisers can showcase their best standalone soci...
Lift
Lift
Lift
Click To Expand
Lift
Share!
Engage:
Meaningful Interaction With Community
Visuals
Community Challenges
Contests
Events
MashableReads
• Be Straightforward
• Recognize Intelligence
• Be Playful
• Use Images
• Reward Instantly
• Don’t Put a Corporate Spin on...
Ben Maher
Advertising Director
@Maherster
Creating Content (and Advertising)
For Millennials
Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15
Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15
Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15
Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15
Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15
Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15
Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15
Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15
Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15
Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15
Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15
Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15
Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15
Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15
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Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15

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Ben Maher from Mashable's presentation from Digiday Publishing Summit Europe on February 5, 2015.

Publié dans : Marketing
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Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15

  1. 1. Creating Content (and Advertising) For Millennials Ben Maher Advertising Director @Maherster
  2. 2. Millennials and Those Who Think Like Them
  3. 3. Mashable is
  4. 4. Inspiring the connected generation
  5. 5. Delivering the news you want to share
  6. 6. Mashable Marketing Suite
  7. 7. Predict: Usable Data
  8. 8. Data Science + Crawling Algorithms + Machine Learning
  9. 9. Mashable’s proprietary Velocity platform predicts what’s going viral next.
  10. 10. Create: Shareable Content Across Platforms
  11. 11. Mashable paired creators, equipped them with Intel-powered devices and gave them 16 days to build something special. DUALITY See the Beat
  12. 12. Amplify: Distribute to Optimal Audience
  13. 13. Marketing Approach Lift your message to our social audience
  14. 14. LIFT + TWITTER LIFT + YOUTUBE LIFT + INSTAGRAM LIFT + VINE Social Lift Advertisers can showcase their best standalone social assets from Twitter, YouTube, Instagram, & Vine putting their social savvy in front of millions of super-sharers.
  15. 15. Lift Lift
  16. 16. Lift Click To Expand
  17. 17. Lift Share!
  18. 18. Engage: Meaningful Interaction With Community
  19. 19. Visuals
  20. 20. Community Challenges
  21. 21. Contests
  22. 22. Events
  23. 23. MashableReads
  24. 24. • Be Straightforward • Recognize Intelligence • Be Playful • Use Images • Reward Instantly • Don’t Put a Corporate Spin on it • Quality Is King The Millennial Market: Bottom Line
  25. 25. Ben Maher Advertising Director @Maherster Creating Content (and Advertising) For Millennials

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