Presented by Ben Conniff

1. PURPOSE & PERCEPTION

2. WHAT IS LUKE’S LOBSTER?

3. • Tasty Lobster Rolls
• Lizzo
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WHAT MOST PEOPLE KNOW

4. • Sustainable seafood
• Traceability
• Vertical integration
• Stakeholder advocacy
• Environmental/Community
initiatives
• Team culture
• Family history
So what are we doing to
teach people all the rest?
WHAT THEY DON’T KNOW

5. “Sustainable” isn’t a regulated
term like “Organic.” It takes
more than words to prove you
aren’t greenwashing.
• B Corp Certification
• MSC Certification
• The Keeper Fund
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PROVE IT

6. Because people don’t read.
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SHOW, DON’T TELL

7. It sounds better when other
people say it.
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PARTNER UP

8. Believe it or not, not
everyone cares about
lobstermen. Tie into broader
issues people do care about,
and use your unique
perspective as a launch pad.
• Climate Change
• Pollution
• Economic Opportunity and
Equity
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BE RELEVANT

9. THANK YOU
Ben Conniff
Co-Founder and CMO
ben@lukeslobster.com