1.
A consumer wellness brand creating products and experiences
designed to help people feel balanced, centered, and inspired
so they can be their most productive and creative selves —
despite an increasingly stressful world.

2.
CBD is the caffeine of the 21st
century and the growing anxiety
economy
Red Bull
Energy drinks
CBD
Adaptogens
Taurine
Caffeine
Recess
Calming drinks

3.
our mission

4.
we
canned
a feeling

5.
market the solution,
not the “ingredient”

6.
“take a Recess”
NOT “drink Recess”

7.
to attract creatives,
be creative

8.
your message and
your brand voice is as
important as your
visual identity

9.
thank you