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Susan lives in Boston,
and she needs
new running shoes.
1
IMAGE / MADONNA

They are desperately
seeking
Susan.
2
It used to be easy
to reach her and
help her enjoy her
passion for running.

What happened?

3
The New Marketing B2C Customers

3,000 shoppers, 3,000 different shopping paths

4
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Digiday Dialog with Skyword: Content Marketing for Retailers

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Skyword CEO and Founder Tom Gerace will join Diana Klochkova, global manager of social engagement for Levi and Lisa Archambault, manager of display and social marketing for Zappos, to discuss how those brands approach content marketing and why more and more retailers are investing in it.

Publié dans : Marketing
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Digiday Dialog with Skyword: Content Marketing for Retailers

  1. 1. Susan lives in Boston, and she needs new running shoes. 1
  2. 2. IMAGE / MADONNA They are desperately seeking Susan. 2
  3. 3. It used to be easy to reach her and help her enjoy her passion for running. What happened? 3
  4. 4. The New Marketing B2C Customers 3,000 shoppers, 3,000 different shopping paths 4

×