19. #7 Build a relationship
Don‘t engage only when you want to
sell or there‘s an issue.
Think long term.
20. #8 Give a s**t
Show that you care, because it‘s
clear when you don‘t.
21. In a nutshell
Have mutual respect
Agree on the play rules
Bring value – what‘s in it for them?
Manage expectations
Be transparent
Build a relationship
Give a s**t