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Digiday Programmatic Media Summit. Daniel Oakins. Grapeshot

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Digiday Programmatic Media Summit

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Digiday Programmatic Media Summit. Daniel Oakins. Grapeshot

  1. 1. Get to it Making Your Video Make Money
  2. 2. Get to it General Data Protection Regulation
  3. 3. New Data Rights! • Right to Access • Right to Correction • Right to Portability • Right to Erasure
  4. 4. • Name • Address • Connect Devices • Location • Buying Interests / Patterns • IP Addresses • Etc. What is Personal Data?
  5. 5. Consent is King
  6. 6. • Controllers • Publisher • Advertiser • Processors • DMP • Adexchange • Network • Advertiser Who Does GDPR Affect?
  7. 7. Where in the world does this matter? It’s not just EU! International Audience (including EU) Mainly US Audience (but some EU audience) Just U.S. Audience (no EU audience) GDPR APPLIES GDPR APPLIES GDPR DOES NOT APPLY
  8. 8. What’s the liability?! 4% of GLOBAL revenue or $20,000,000
  9. 9. STEPS TO COMPLIANCY! 1. Take this seriously 2. Get data smart 3. Evaluate the gaps 4. Get legal consent 5. Devise & Deploy 6. Handle breaches 7. Review consistently What Can We do to Prepare?
  10. 10. Get to it The Opportunity Better Customer Relationships Stronger Control Level Playing Field
  11. 11. Get to it

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