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Digiday Publishing Summit | Vox Media

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The Next Phase of Programmatic

Presented by Katie Millington, Director of Platform and Audience Strategy, Vox Media

Publié dans : Marketing
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Digiday Publishing Summit | Vox Media

  1. 1. 2 0 1 9 /// 1 The Next Phase
  2. 2. GoDeeper. Can programmatic be a premium asset?
  3. 3. GoDeeper. 2019 /// 3 Efficiency doesn’t need to lead to a lack of creativity and customization. Innovation and automation can co-exist
  4. 4. 95MM uniques January 2019, (A13+ US only), ComScore MediaMetrix Multi-Platform 199MM global users January 2019, Google Analytics 699MM moments January 2019, Vox O&O across Sites, Social, Apple News, YouTube & Podcasts 2018 /// 4 Vox Media Properties 2006 2008 2010 2012 2014 2016 2018 Launch of Team Sites Creators of Chorus Launch of The Verge Launch of Polygon Acquired Curbed, Eater & Racked Launch of Vox Acquired Recode Launch of Concert Launch Of Vox Media Podcast Network 1.0 B L O G S 2.0 B R A N D S 3.0 P L A T F O R M 4.0 P R O G R A M M I N G Launch of PBS show The Ringer Launches on Chorus Launch of The Explainer Studio First Newspaper Announced as Chorus Customer Three Vox Entertain- ment shows renewed Launched new Vox section Concert Programmatic Acquired The Coral Project 2019 /// 4
  5. 5. Growth isn’t slowing down 2019 /// 5
  6. 6. Partner + Build Model 2019 /// 6
  7. 7. Content Context Audience 2019 /// 7 The Publisher Advantage
  8. 8. 2019 /// 8 CONTENT
  9. 9. THE CONCERT GP CONTEXT
  10. 10. 2 0 1 9 /// 10 AUDIENCE
  11. 11. Vox Media’s data platform Audience insights How our users engage Measurement Show them it worked Optimization At the right time Activation Get the right people Data platform FEBRUARY 2019 /// 11 SalesDataUpdate BEST PRACTICES
  12. 12. Creative Formats First Party Data Activation Demand More Opt In Programmatic Best Practices FEBRUARY 2019 /// 12 Don’t Sacrifice Creativity Programmatic ads can build brands 435% Lift over interaction rate industry benchmark 40% Average lft in brand recommendation
  13. 13. Unified platform Creative Formats First Party Data Demand More Opt In Reminder: Those numbers are multi-dimensional human beings Programmatic Best Practices FEBRUARY 2019 /// 13 SalesDataUpdate
  14. 14. Creative Formats First Party Data Demand More Opt In Demand More Programmatic Best Practices FEBRUARY 2019 /// 14 SalesDataUpdate Work with partners who challenge the status quo.
  15. 15. Creative Formats First Party Data Demand More Opt In Opt in, Not Out Programmatic Best Practices FEBRUARY 2019 /// 15 SalesDataUpdate Quality at scale can exist. YOU CAN TRUST CONCERT IS A PUBLISHER-LED MARKETPLACE THAT OFFERS HIGH-FIDELITY ADVERTISING
  16. 16. GoDeeper. Programmatic is the gateway
  17. 17. 2018SPONSORSHIPS MARCH 2018 /// 17 THANK YOU

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