Digiday Retail Summit Poll Results

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The results of our DRS flash poll! Find out which retail marketing technologies and channels are the most promising and which are all hype.

Marketing Business Technology

Which of these tech trends offers the most promise
for retail?

In-store
beacons

QR codes

Integrated
POS systems

Body
scanning

Mobile
couponing

Which of these tech trends do you think is just
hype?

In-store
beacons

QR codes

Integrated
POS systems

Body
scanning

Mobile
couponing

Which digital marketing channel is the least effective
for driving sales for retail brands?

Mobile

Social

Content

In-store

Email

Which digital marketing channel is the biggest
opportunity for retail brands?

Mobile

Social

Content

In-store

Email

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