Finding the balance between transparency and efficiency, Digiday Agency Summit, March 2-17

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Pam Scheideler presentation at DAS, March 2017, Nashville

hello
NASHVILLE

TISSUE
SESSION
SKETCHS
Worksho
p
WIP
NIGHTMA

big reveals are a
WASTE of
TIME

you can’t unsee
BAD
WORK

how can “helpers”
HELP

borrow from
SOFTWARE
DEV

1. Create more detailed
creative development plans.
2. Balance engineered
collaboration and separation
3. Make sure your team is
available.
4. Teach each other how to
give feedback.
5. Wash clean quickly.

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