Moderator: Brian Morrissey, editor-in-chief, Digiday @bmorrissey
 Speaker: Matt Rednor, chief strategy and innovation officer, MRY @mrednor

1. Making Brands Remarkable
5 Hurdles to Innovation in Ad Agencies
Matt Rednor
Chief Strategy & Innovation Officer, MRY
@mrednor

2. Making Brands Remarkable
Our model

4. Making Brands Remarkable
Financial pressure

6. Making Brands Remarkable
Organizational design

8. Making Brands Remarkable
Culture

10. Making Brands Remarkable
Self-awareness

11. The “Dorizza”

13. Making Brands Remarkable
Hurdles to Innovation in Ad Agencies
1. We sell hours, not ideas
2. We’re slaves to new business
3. We’re organized to make ads
4. We accept mediocrity
5. We don’t go deep
Matt Rednor
Chief Strategy & Innovation Officer, MRY
@mrednor