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With consumer’s use of mobile devices increasing exponentially, marketers can’t afford to be absent from the medium. But how do you effectively leverage mobile advertising to build your brand? Nielsen will present the findings of their State of the Mobile Brand Advertising Industry survey, drawing on the most influential leaders in digital advertising to help you take full advantage of the medium. Highlights of the survey include 2014 mobile spends and trends, common mobile campaign expectations, and best practices for measuring mobile ROI.