Three Ways You Are Unknowingly Destroying Your Brand - DBS, 12/7/15

•

1 like•319 views

Digiday

Saul I. Leal from FamilyShare's presentation from the Digiday Brand Summit in Deer Valley, UT - December 7, 2015.

Marketing

4
languages
|
+100M
follows
|
+80
social
pages
|
22M
unique
|
3.1B
social
impressions

BoosGng
vs.
PivoGng
-‐
quality
content
is
the
new
commodity

Nurturing Your Audience!1
-‐
Buying
your
way
into
the
customers’
mind!
+
=

Nurturing Your Audience!
BoosGng
vs.
PivoGng
-‐
quality
content
is
the
new
commodity

Nurturing Your Audience!
Interrupt
vs.
Intrigue
-‐
using
data
as
way
to
increase
engagement

2
-‐
Taking
Plato’s
approach
!

Principle
#3

Nurturing Your Audience!
1,727,488 !
Reach in 4 days!
498,432!
Reach in 1 week!

Nurturing Your Audience!3
-‐
Overthinking
the
wrong
metrics

!
Demographic
vs.
Moments
That
MaQer
-‐
quality
content
is
the
new
commodity

4
languages
|
+100M
follows
|
+80
social
pages
|
40M
PV
|
22M
unique
|
3.1B
FB
impressions

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Three Ways You Are Unknowingly Destroying Your Brand - DBS, 12/7/15

1. 4 languages | +100M follows | +80 social pages | 22M unique | 3.1B social impressions

2. 4 languages | +100M follows | +80 social pages | 22M unique | 3.1B social impressions

3. 3 Ways You Are Unknowingly Destroying Your Brand and Killing Your Audience Saul I. Leal- GM - FamilyShare Network @saulignacio 4 languages | +100M follows | +80 social pages | 22M unique | 3.1B social impressions

4. BoosGng vs. PivoGng -‐ quality content is the new commodity Nurturing Your Audience!1 -‐ Buying your way into the customers’ mind! + =

5. Nurturing Your Audience! BoosGng vs. PivoGng -‐ quality content is the new commodity

6. Nurturing Your Audience! Interrupt vs. Intrigue -‐ using data as way to increase engagement 2 -‐ Taking Plato’s approach !

7. Principle #3 Nurturing Your Audience! 1,727,488 ! Reach in 4 days! 498,432! Reach in 1 week!

8. Nurturing Your Audience!3 -‐ Overthinking the wrong metrics ! Demographic vs. Moments That MaQer -‐ quality content is the new commodity

9. Nurturing Your Audience!

Three Ways You Are Unknowingly Destroying Your Brand - DBS, 12/7/15

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