Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Ticking	Time-Bomb:
How	Video	Ads	Can	Ruin	Your	Brand	
Rotem Rave
Digiday Video	Anywhere,	April	2016
www.geoedge.com
To	ensure	a	Clean,	Safe
and	Engaging	User	Experience
GeoEdge	Mission:
www.geoedge.com
Video	Ad	Numbers
654.7	million	
videos	ads;	with	
2.8	trillion	views	
in	2015
Currently,	17%	of	
publisher...
www.geoedge.com
The	Major	Risk	with	Video	Ads	
Disrupting	
the	User	
Experience
www.geoedge.com
Contributing	Factors	to	User	Experience	Disruption
Operational	/	Performance
Quality
Security
www.geoedge.com
Performance:	Latency
• After	just	2	seconds	20%	of	viewers	give	up	and	leave	the	site,	after	each	
additio...
www.geoedge.com
Performance:	Latency
• Poor	choice	of	CDN
• Sequential	or	parallel	video	waterfalls
• The	control	is	with	...
www.geoedge.com
Operation:	Aggressive	Player	Phenomena	
• Auto	Scroll
• Cloning	Player
• Auto	Resize
Auto	Scroll	is	found	...
www.geoedge.com
Quality:	Autoplay	Sound	
Google	updated	their	Chrome	tabs	to	show	a	speaker	icon	for	audio	playing
so	that...
www.geoedge.com
Security:	Malvertising	on	the	Rise	
• Video	ads	are	fast	becoming	the	
weapon	of	choice	for	bad	actors
• "...
www.geoedge.com
Security:	Malvertising	on	the	Rise	
Infection	can	occur	pre-click	&	post	click:
• Impression	and/or	tracki...
www.geoedge.com
The	Jarring	Call	in	the	Middle	of	the	Night
www.geoedge.com
You	know	you	have	the	problem...	What	now?	
Visibility	&	Transparency
• Trace	the	source	and	block	the	cam...
www.geoedge.com
How	Do	You	Limit	the	Risk	of	Video	Ads?	
• Remain	vigilant	in	current	best	
practices	&	policies	
• Visibi...
www.geoedge.com
The	Leading	Video	Ad	Verification	Solution
• Video	Malware	
Protection
• Identify	Phishing	
Attempts
• Det...
www.geoedge.com
Prochain SlideShare
Chargement dans…5
×

Ticking Time Bomb: How Video Ads Can Ruin Your Brand, Digiday Video Anywhere Summit, April 10th

287 vues

Publié le

Rotem Rave's presentation from Digiday Video Anywhere Summit in Palm Beach, Florida on Sunday, April 10th.

Publié dans : Marketing
  • Soyez le premier à commenter

Ticking Time Bomb: How Video Ads Can Ruin Your Brand, Digiday Video Anywhere Summit, April 10th

  1. 1. Ticking Time-Bomb: How Video Ads Can Ruin Your Brand Rotem Rave Digiday Video Anywhere, April 2016
  2. 2. www.geoedge.com To ensure a Clean, Safe and Engaging User Experience GeoEdge Mission:
  3. 3. www.geoedge.com Video Ad Numbers 654.7 million videos ads; with 2.8 trillion views in 2015 Currently, 17% of publisher revenue comes from video ads Mobile video ad spend is predicted to reach $8.6 billion by 2018 17% 654.7 Million $8.6 Billion **based on a YuMe study, 2015
  4. 4. www.geoedge.com The Major Risk with Video Ads Disrupting the User Experience
  5. 5. www.geoedge.com Contributing Factors to User Experience Disruption Operational / Performance Quality Security
  6. 6. www.geoedge.com Performance: Latency • After just 2 seconds 20% of viewers give up and leave the site, after each additional second, a further 6% leave (Univ. of Mass. Study) • 4 out of 5 users will click away if a video stalls while loading (Google) • 40% of publishers cited slow video load times as a principal concern (AppNexus) Did you know? • Load time can take up to 10x of display • Some ads take up to 2 minutes to load • Some ads have MORE than 2000 requests
  7. 7. www.geoedge.com Performance: Latency • Poor choice of CDN • Sequential or parallel video waterfalls • The control is with the player Why does it happen?
  8. 8. www.geoedge.com Operation: Aggressive Player Phenomena • Auto Scroll • Cloning Player • Auto Resize Auto Scroll is found in 0.6% of total served video ads
  9. 9. www.geoedge.com Quality: Autoplay Sound Google updated their Chrome tabs to show a speaker icon for audio playing so that users can make a quick identification. Autoplay Sound is found in 4% of total served video ads!
  10. 10. www.geoedge.com Security: Malvertising on the Rise • Video ads are fast becoming the weapon of choice for bad actors • "We find this stuff all the time, we could report one every week.” (ScanSafe/Cisco) • Malvertising is continuing to rise – 325% increase in the last year (Cyphort) • Monitoring video ads is more complex than display ads
  11. 11. www.geoedge.com Security: Malvertising on the Rise Infection can occur pre-click & post click: • Impression and/or tracking pixel • Delivery path to the landing page • Pre / post-click URL • The landing page • Etc. Growing Trend of Drive-by-Downloads in Video Ads!
  12. 12. www.geoedge.com The Jarring Call in the Middle of the Night
  13. 13. www.geoedge.com You know you have the problem... What now? Visibility & Transparency • Trace the source and block the campaign • Separate all the VAST/VPAID elements and identify the exact source • Full transparency to HTML tree to pinpoint possible problems in every possible RTB outcome
  14. 14. www.geoedge.com How Do You Limit the Risk of Video Ads? • Remain vigilant in current best practices & policies • Visibility & transparency • Continuous monitoring (24/7) • Real-time violation management All Inclusive Solution: Implement Video Ad Security & Verification
  15. 15. www.geoedge.com The Leading Video Ad Verification Solution • Video Malware Protection • Identify Phishing Attempts • Detect Angel Kit USER SECURITY CAMPAIGN QUALITY AD OPERATIONS • Pinpoint Latency Issues • Identify Autoplay Sound • Detect In-Banner Ads • Present entire VAST/ VPAID elements • Screen Ad Length • Detect Unsupported Media Files • Verify IAB VAST & VPAID Specs
  16. 16. www.geoedge.com

×