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Digital Masterclass: online
first
Rahul Chakkara
Director, Online
2
3
4
5
Change in Business & Organisation have to go
in tandem
1. Strategy & Repair        3. Deliver Growth         5. Transform
•   Set out strategy        •Sales                    •>50% of the company
•   Hired Talent            •Customer Contacts
•   Fixed systems


                               33                        55

                                      4                          6



2. Seed Digital             4. Achieve Acceptance &   6. Collaborate & Transform
                            Credibility
•Overcome fear of skills/                             •>50% of the company
Control                     •Business Growth
•Trust                      •Low disruption




                                          6
Key Criteria for Digital Transformation

  BUY IN
  a.CEO Sponsorship
  b.Digital Sponsor at the Top Table
  c.Operational Buy-in

  TALENT
  d. Get great talent


  INCENTIVES
  e.Put the right incentives in place
  f.Stretching Goals, that forces ‘leapfrog’
  behavior
  g.Business Goals, not web goals



                                        7

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TalkTalk - Online First - Rahul Chakkara

  • 1. Digital Masterclass: online first Rahul Chakkara Director, Online
  • 2. 2
  • 3. 3
  • 4. 4
  • 5. 5
  • 6. Change in Business & Organisation have to go in tandem 1. Strategy & Repair 3. Deliver Growth 5. Transform • Set out strategy •Sales •>50% of the company • Hired Talent •Customer Contacts • Fixed systems 33 55 4 6 2. Seed Digital 4. Achieve Acceptance & 6. Collaborate & Transform Credibility •Overcome fear of skills/ •>50% of the company Control •Business Growth •Trust •Low disruption 6
  • 7. Key Criteria for Digital Transformation BUY IN a.CEO Sponsorship b.Digital Sponsor at the Top Table c.Operational Buy-in TALENT d. Get great talent INCENTIVES e.Put the right incentives in place f.Stretching Goals, that forces ‘leapfrog’ behavior g.Business Goals, not web goals 7