2019 Digital Marketing Trends That Matter - Jeff Turnbow, TURNBOW, INC. / ConstantlyConvert

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Energetic and frank discussion about the top digital marketing trends impacting business today, how to leverage them, what's more chaff than wheat and what's on the horizon.

Marketing

Jeff Turnbow
CHIEF EXECUTIVE OFFICER,
TURNBOW, INC. / CONSTANTLYCONVERT
LOS ANGELES, CA ~ JUNE 12 - 13, 2019 | DIGIMARCONWEST.COM
#DigiMarConWest
2019 Digital Marketing
Trends That Matter
PANEL

Jeff Turnbow
Founder / CEO
TURNBOW
ConstantlyConvert

Shelley Grierson
Director of Marketing
SPACE BETWEEN

Liora Simozar
Senior Product Manager
Clutter

JEFFTURNBOW.com
Which Metrics Do I Improve First
Begin With the END in mind Work back
20% Checkout 20% home page ?VS

JEFFTURNBOW.com
Ready. SET. Go!
SALESVALUE
TIME
EFFORT

JEFFTURNBOW.com
FAST TIPS
Optimize >>>>ThankYou!
Use one metric in A/B (revenue per customer)02
03
01
Interrupt them –Tell them where
CTA vs Design Wins04
Declutter05

JEFFTURNBOW.com
Home Page
5 Second Rule
Are they in the right place?02
03
01
Trust / Confidence
Why they need to do something04
What’s next05

2019 Digital Marketing Trends That Matter - Jeff Turnbow, TURNBOW, INC. / ConstantlyConvert

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