We’ve all heard what it takes to achieve growth, but is this advice any good anymore given the changing economic landscape? We'll talk about where to invest and where to be efficient to ensure the best possible marketing mix for growth.

1. KEYNOTE
Maria Pergolino
CHIEF MARKETING OFFICER
@INBOUNDMARKETER
Growth During Uncertainty -
Balancing Investments and
Efficiency
CHICAGO, IL ~ MAY 3 - 4, 2023
DIGIMARCONMIDWEST.COM | #DigiMarConMidwest

2. Growth During Uncertainty:
Balancing Marketing Investments
with Efficiency
Maria Pergolino
Chief Marketing Officer & Board Member

3. Maria Pergolino
CMO & Board Member
@inboundmarketer

4. Marketing:
promoting and selling products or
services

5. ACCELERATION THROUGH CX
Promoting:
Who are you
going to tell and
what are you
going to tell
them?
Selling:
What are you
going to sell and
how are you
going to sell it to
them?

6. ACCELERATION THROUGH CX
Getting Started:
Differentiaton
✔ Product
✔ Brand (Experiences)
✔ Sales Process
✔ Pricing
✔ Service/Support

7. Example:

8. Investment:
Differentiaton
Best Practice:
Everything Else

11. What are you going to be known
for?

12. 1.
Solve for
underserved
markets
✔ Viral growth
✔ Early advocacy
✔ Freedom to innovate
✔ Momentum

13. 2.
Sustainability
before you focus
on growth
Long Term
Thinking

14. 3.
Reduce risk
through
optionality

15. 4.
Invest in your
community and
they will invest
in you

16. 5.
Even if it doesn’t
“make sense”
on paper
Experiences
Services

17. 6.
CX investments
lead to advocacy

18. 7.
Became
your own
best customer

19. 8.
Help customers
maximize their
investment

20. 9.
Learn to balance
personal touch
with automation
AUTOMATION
HUMAN
TOUCH
THE SWEET SPOT

21. Thank you!
Maria Pergolino
@inboundmarketer