6 Steps to Big Data Success for Digital Marketers - Sameer Kahn, IBM
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The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. Econsultancy, reports only 25% of the organizations are able to make proactive use of digital data to drive business outcomes. Join me to learn how to decipher the big data code and put it to action to improve digital marketing and analytics performance.
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Ben and Jerry's CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the "Agency of Everything" an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.Why Content Advertising is the Only Advertising Left - Simon Kelly, Story Wor...
Why Content Advertising is the Only Advertising Left - Simon Kelly, Story Wor...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Jacob Curtis will share tips and advice from his experience in leveraging his online influence through his personal brand to make a name for the company he works for. Listen to what Jacob has to say about his journey using personal branding on social media as an employee advocate. Attendees will learn the importance of personal brands in general, how trust is important on social media, knowing which social platforms to focus on, how to measure success and the importance of data metrics.Leveraging Your Personal Brand on Social Media - Jacob Curtis, Branding by Jacob
Leveraging Your Personal Brand on Social Media - Jacob Curtis, Branding by JacobDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Proximity marketing is an exciting endeavor, both for the prospect and the marketer. And it will cause a significant shift in how digital strategy is developed and executed. So, what are the pros and cons for the digital marketer? In this session, attendees will: understand what proximity marketing is, review the positive impact proximity marketing will have on digital engagement and review the issues a digital marketer will face with proximity marketing.Proximity Marketing and the Impact on the Digital Marketer - Lisa Apolinski, ...
Proximity Marketing and the Impact on the Digital Marketer - Lisa Apolinski, ...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Podcast Marketing Master Class - Roger Nairn
Podcast Marketing Master Class - Roger NairnDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Recommandé
Ben and Jerry's CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the "Agency of Everything" an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.Why Content Advertising is the Only Advertising Left - Simon Kelly, Story Wor...
Why Content Advertising is the Only Advertising Left - Simon Kelly, Story Wor...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Jacob Curtis will share tips and advice from his experience in leveraging his online influence through his personal brand to make a name for the company he works for. Listen to what Jacob has to say about his journey using personal branding on social media as an employee advocate. Attendees will learn the importance of personal brands in general, how trust is important on social media, knowing which social platforms to focus on, how to measure success and the importance of data metrics.Leveraging Your Personal Brand on Social Media - Jacob Curtis, Branding by Jacob
Leveraging Your Personal Brand on Social Media - Jacob Curtis, Branding by JacobDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Proximity marketing is an exciting endeavor, both for the prospect and the marketer. And it will cause a significant shift in how digital strategy is developed and executed. So, what are the pros and cons for the digital marketer? In this session, attendees will: understand what proximity marketing is, review the positive impact proximity marketing will have on digital engagement and review the issues a digital marketer will face with proximity marketing.Proximity Marketing and the Impact on the Digital Marketer - Lisa Apolinski, ...
Proximity Marketing and the Impact on the Digital Marketer - Lisa Apolinski, ...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Podcast Marketing Master Class - Roger Nairn
Podcast Marketing Master Class - Roger NairnDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge.
Key Takeaways:
AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations.
The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial.
Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive.
A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success.
Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary BriscoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Future-proofing Your SEO Strategy for Search Generative Experience (SGE) Era and Beyond
Despite the decreasing efficacy of traditional SEO tactics, organic search remains a pivotal channel for demand generation in 2024. This presentation will discuss the transformative impact of Search Generative Experience (SGE) on organic search visibility and provide actionable insights into building a winning SEO strategy that drives high-intent web traffic. We will also discuss how to leverage Generative AI tools, such as ChatGPT, to create high-quality, user-centric content and do more with less.
Key Takeaways:
1. SEO remains a vital channel for demand generation in 2024.
2. Search Generative Experience (SGE) and Google's latest search pose risks to organic traffic, necessitating a strategic pivot from traditional SEO practices.
3. Adopting the right AI content creation strategy allows for the effective use of Generative AI tools in crafting, repurposing, and ideating content that ranks well and resonates with audiences.SEO Master Class - Polina Mamont, Polina Mamont Marketing Consulting
SEO Master Class - Polina Mamont, Polina Mamont Marketing ConsultingDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
10x your Business with LinkedIn
Learn tangible steps to harness the full potential of LinkedIn to expand your business reach, build valuable connections, and establish your brand authority. Join David as he reveals the strategies his team deploys for their agency clients.
Key Takeaways:
1. Optimizing your LinkedIn profile for sales
2. Advance strategies to find your ideal prospects on LinkedIn
3. Buy back your time with AI and automation for LinkedInLinkedIn Social Selling Master Class - David Wong
LinkedIn Social Selling Master Class - David WongDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Attribution models sound like a smart way to allocate credit to your different ad campaigns. But, they're inherently built from flawed and incomplete data, meaning that it's impossible to assign credit to the right campaigns. This means that they are almost certainly making you draw the wrong conclusions. Rich is going to explain how you change that, and break down how incrementality models can help you make better decisions with your creative, your strategy and your media buying
Key Takeaways:
- Attribution and Measurement are different things
- Attribution is not sufficient for measuring the impact of your marketing campaigns
- Increasing privacy thresholds mean that it will only get worse at this
- Incrementality, captured through several methods, is the most powerful method at our disposal to capture and deliver growthBeyond Multi-Touch - How truly Powerful digital marketing campaigns use Incr...
Beyond Multi-Touch - How truly Powerful digital marketing campaigns use Incr...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How to Develop Digital Marketing to B2B Companies - Leticia Teston
How to Develop Digital Marketing to B2B Companies - Leticia TestonDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Dive into the fascinating world of fandoms to understand the deep connections fans forge with brands and how this renaissance of devoted communities is reshaping the marketing landscape. We'll explore the essence of fandom culture, uncover the reasons behind its resurgence, and reveal why brands should leverage this phenomenon now more than ever. Learn strategic insights on nurturing fandoms at various stages, positioning your brand not just as a product, but as a cultural hub that resonates with audiences. Join us to discover how tapping into fandom can yield dividends beyond conventional metrics—igniting brand loyalty that lasts.
Key Takeaways:
- What are Fandoms
- Why are Fandoms Reemerging
- Why should brands care about them
- How can brand nurture fandoms and at what stages?The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build Your Own GPT to Optimize Your Marketing
This session is designed to revolutionize how you approach marketing strategies, content creation, and customer engagement by leveraging the power of AI and GPT technology. Whether you're looking to enhance your brand's presence, streamline operations, or create unparalleled customer experiences, this masterclass will provide you with the insights and tools you need to succeed in the evolving digital landscape.
Key takeaways:
An introduction to AI and ChatGPT and its role in marketing.
A brief look at ethical considerations, transparency, privacy and limitations.
Build your own custom GPT - a personal assistant who learns with each and every interaction.
Top ways to create compelling content: Blogs, social media posts, and email marketing
Future of Marketing with AIChat GPT Master Class - Leslie Hughes, PUNCH Media
Chat GPT Master Class - Leslie Hughes, PUNCH MediaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion.
Takeaways:
Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements.
Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities.
Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you.
This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversionSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Scaling your content production and workflow with AI
Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients.
Key Takeaways:
You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.Generative AI Content Creation - Andrew Jenkins
Generative AI Content Creation - Andrew JenkinsDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Look to the horizon of SEO, starting with effective competitive benchmarking to level-set executives, mitigate escalations, identify algorithm updates, and point to content gaps. Witness how the pioneering trends set by China's e-commerce landscape have been a portend for global SEO. Consider what may come from Generative AI and ultimately Artificial General Intelligence AGI.
Key Takeaways:
1. Clear competitive benchmarking
2. Google mirroring Baidu's evolution
3. The advent of personal AI assistantsNavigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the dynamic realm of business, marketing and technology, where change is inevitable, the marketing landscape finds itself engulfed in the currents of the AI fear cycle. Fear of loss, apprehension about change, and the threat to established norms create a maelstrom of uncertainty, challenging organizations to navigate (yet another new terrain of transformation) these treacherous waters of transformation. In this session, Kristin Wozniak will get to the heart of this fear cycle, exploring its nuances, implications, and the path forward for marketing departments in the era of AI.
Key Takeaways:
•Understanding the Fear Cycle: By dissecting the psychological and emotional responses triggered by the advent of AI in marketing, attendees will gain a deeper understanding of the underlying fears that hinder organizational change. Recognizing the fear of loss, anxiety about expertise, and apprehension towards unfamiliarity as key drivers, marketers can better navigate the turbulence of change management.
•Embracing Continuous Learning and Adaptation: As AI reshapes traditional roles and processes, the notion of expertise undergoes a fundamental shift. Attendees will learn the importance of fostering a culture of continuous learning and adaptive expertise, wherein executives and marketers embrace uncertainty and prioritize strategic questioning over claiming mastery. This shift in mindset enables organizations to stay agile and responsive in the face of evolving technological landscapes.•Challenging Norms and Fostering Innovation Through Courageous Inquiry: By daring to ask the right questions and challenging entrenched norms, marketers can pave the way for transformative change within their departments. Attendees will be encouraged to confront traditional paradigms, such as the necessity of certain roles like the CMO, the efficacy of RFPs, and the inefficiencies in billing practices. Through courageous inquiry and a willingness to embrace discomfort, organizations can unlock new possibilities, driving innovation and staying ahead of the curve in the marketing department of tomorrow.Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In a world where storytelling happens behind screens instead of around campfires, it’s easy for today’s marketers to lose touch with the powerful way stories can resonate with audiences. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression.
Join content marketer, keynote speaker, and best-selling author Ryan Brock for a practical training session, where you’ll learn:
• How to utilize market research and tools to gain valuable insight into your most important audiences’ immediate context.
• How to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most.
• How to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading.Campfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This dynamic keynote by Susan Diaz, the visionary behind PeacefulAIMarketing.com is tailored for small marketing teams (1-10) keen to implement the transformative power of AI into their day to day marketing. Starting from leveraging artificial intelligence as a strategic co-pilot, Susan will guide attendees through creating a foundational level of AI literacy within teams, preparing them to navigate and harness AI's potential confidently. Discover the importance of optimizing workflows before picking tools for automation. Susan will walk through the innovative use case of the custom GPT for podcast pre-production in MyShowrunner.com. Additionally, learn how AI can collapse time, enhancing both work efficiency and personal productivity. This session promises actionable insights for marketing professionals ready to accelerate growth and achieve a 100x impact in their strategies and execution. Join us to transform your marketing team into a powerhouse of innovation and success.
Key Takeaways:
1. Empowering Teams with AI Co-Pilot: Discover how integrating AI as a co-pilot in your marketing efforts not only enhances creativity and efficiency but also cultivates a foundational AI literacy among team members.
2. Optimizing Workflows Before Automation: Learn the critical step of mapping and understanding your workflows before jumping into automation. 3. Collapsing Time with AI: Explore the transformative potential of AI to collapse time, both in professional settings and personal efficiency. And then start thinking about how to use your saved time to solve big, hairy problems using your core skills.The 100x Factor Growth with AI - Susan Diaz
The 100x Factor Growth with AI - Susan DiazDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Authour and National Media Speaker, Mohit Rajhans breaks down the on going advances in A.I. and how they will continue to impact Social Media.
Key Takeaways:
1) Beyond the hype. How A.I. is already used.
2) Know what you need.
3) Blindspots and Privacy
4) Navigating the Social Media Shift.A.I. and The Social Media Shift - Mohit Rajhans
A.I. and The Social Media Shift - Mohit RajhansDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output.
Key Takeaways:
Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creationGenerative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge.
Key Takeaways:
AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations.
The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial.
Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive.
A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success.
Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary BriscoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Future-proofing Your SEO Strategy for Search Generative Experience (SGE) Era and Beyond
Despite the decreasing efficacy of traditional SEO tactics, organic search remains a pivotal channel for demand generation in 2024. This presentation will discuss the transformative impact of Search Generative Experience (SGE) on organic search visibility and provide actionable insights into building a winning SEO strategy that drives high-intent web traffic. We will also discuss how to leverage Generative AI tools, such as ChatGPT, to create high-quality, user-centric content and do more with less.
Key Takeaways:
1. SEO remains a vital channel for demand generation in 2024.
2. Search Generative Experience (SGE) and Google's latest search pose risks to organic traffic, necessitating a strategic pivot from traditional SEO practices.
3. Adopting the right AI content creation strategy allows for the effective use of Generative AI tools in crafting, repurposing, and ideating content that ranks well and resonates with audiences.SEO Master Class - Polina Mamont, Polina Mamont Marketing Consulting
SEO Master Class - Polina Mamont, Polina Mamont Marketing ConsultingDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
10x your Business with LinkedIn
Learn tangible steps to harness the full potential of LinkedIn to expand your business reach, build valuable connections, and establish your brand authority. Join David as he reveals the strategies his team deploys for their agency clients.
Key Takeaways:
1. Optimizing your LinkedIn profile for sales
2. Advance strategies to find your ideal prospects on LinkedIn
3. Buy back your time with AI and automation for LinkedInLinkedIn Social Selling Master Class - David Wong
LinkedIn Social Selling Master Class - David WongDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Attribution models sound like a smart way to allocate credit to your different ad campaigns. But, they're inherently built from flawed and incomplete data, meaning that it's impossible to assign credit to the right campaigns. This means that they are almost certainly making you draw the wrong conclusions. Rich is going to explain how you change that, and break down how incrementality models can help you make better decisions with your creative, your strategy and your media buying
Key Takeaways:
- Attribution and Measurement are different things
- Attribution is not sufficient for measuring the impact of your marketing campaigns
- Increasing privacy thresholds mean that it will only get worse at this
- Incrementality, captured through several methods, is the most powerful method at our disposal to capture and deliver growthBeyond Multi-Touch - How truly Powerful digital marketing campaigns use Incr...
Beyond Multi-Touch - How truly Powerful digital marketing campaigns use Incr...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How to Develop Digital Marketing to B2B Companies - Leticia Teston
How to Develop Digital Marketing to B2B Companies - Leticia TestonDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Dive into the fascinating world of fandoms to understand the deep connections fans forge with brands and how this renaissance of devoted communities is reshaping the marketing landscape. We'll explore the essence of fandom culture, uncover the reasons behind its resurgence, and reveal why brands should leverage this phenomenon now more than ever. Learn strategic insights on nurturing fandoms at various stages, positioning your brand not just as a product, but as a cultural hub that resonates with audiences. Join us to discover how tapping into fandom can yield dividends beyond conventional metrics—igniting brand loyalty that lasts.
Key Takeaways:
- What are Fandoms
- Why are Fandoms Reemerging
- Why should brands care about them
- How can brand nurture fandoms and at what stages?The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build Your Own GPT to Optimize Your Marketing
This session is designed to revolutionize how you approach marketing strategies, content creation, and customer engagement by leveraging the power of AI and GPT technology. Whether you're looking to enhance your brand's presence, streamline operations, or create unparalleled customer experiences, this masterclass will provide you with the insights and tools you need to succeed in the evolving digital landscape.
Key takeaways:
An introduction to AI and ChatGPT and its role in marketing.
A brief look at ethical considerations, transparency, privacy and limitations.
Build your own custom GPT - a personal assistant who learns with each and every interaction.
Top ways to create compelling content: Blogs, social media posts, and email marketing
Future of Marketing with AIChat GPT Master Class - Leslie Hughes, PUNCH Media
Chat GPT Master Class - Leslie Hughes, PUNCH MediaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion.
Takeaways:
Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements.
Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities.
Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you.
This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversionSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Scaling your content production and workflow with AI
Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients.
Key Takeaways:
You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.Generative AI Content Creation - Andrew Jenkins
Generative AI Content Creation - Andrew JenkinsDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Look to the horizon of SEO, starting with effective competitive benchmarking to level-set executives, mitigate escalations, identify algorithm updates, and point to content gaps. Witness how the pioneering trends set by China's e-commerce landscape have been a portend for global SEO. Consider what may come from Generative AI and ultimately Artificial General Intelligence AGI.
Key Takeaways:
1. Clear competitive benchmarking
2. Google mirroring Baidu's evolution
3. The advent of personal AI assistantsNavigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the dynamic realm of business, marketing and technology, where change is inevitable, the marketing landscape finds itself engulfed in the currents of the AI fear cycle. Fear of loss, apprehension about change, and the threat to established norms create a maelstrom of uncertainty, challenging organizations to navigate (yet another new terrain of transformation) these treacherous waters of transformation. In this session, Kristin Wozniak will get to the heart of this fear cycle, exploring its nuances, implications, and the path forward for marketing departments in the era of AI.
Key Takeaways:
•Understanding the Fear Cycle: By dissecting the psychological and emotional responses triggered by the advent of AI in marketing, attendees will gain a deeper understanding of the underlying fears that hinder organizational change. Recognizing the fear of loss, anxiety about expertise, and apprehension towards unfamiliarity as key drivers, marketers can better navigate the turbulence of change management.
•Embracing Continuous Learning and Adaptation: As AI reshapes traditional roles and processes, the notion of expertise undergoes a fundamental shift. Attendees will learn the importance of fostering a culture of continuous learning and adaptive expertise, wherein executives and marketers embrace uncertainty and prioritize strategic questioning over claiming mastery. This shift in mindset enables organizations to stay agile and responsive in the face of evolving technological landscapes.•Challenging Norms and Fostering Innovation Through Courageous Inquiry: By daring to ask the right questions and challenging entrenched norms, marketers can pave the way for transformative change within their departments. Attendees will be encouraged to confront traditional paradigms, such as the necessity of certain roles like the CMO, the efficacy of RFPs, and the inefficiencies in billing practices. Through courageous inquiry and a willingness to embrace discomfort, organizations can unlock new possibilities, driving innovation and staying ahead of the curve in the marketing department of tomorrow.Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In a world where storytelling happens behind screens instead of around campfires, it’s easy for today’s marketers to lose touch with the powerful way stories can resonate with audiences. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression.
Join content marketer, keynote speaker, and best-selling author Ryan Brock for a practical training session, where you’ll learn:
• How to utilize market research and tools to gain valuable insight into your most important audiences’ immediate context.
• How to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most.
• How to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading.Campfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This dynamic keynote by Susan Diaz, the visionary behind PeacefulAIMarketing.com is tailored for small marketing teams (1-10) keen to implement the transformative power of AI into their day to day marketing. Starting from leveraging artificial intelligence as a strategic co-pilot, Susan will guide attendees through creating a foundational level of AI literacy within teams, preparing them to navigate and harness AI's potential confidently. Discover the importance of optimizing workflows before picking tools for automation. Susan will walk through the innovative use case of the custom GPT for podcast pre-production in MyShowrunner.com. Additionally, learn how AI can collapse time, enhancing both work efficiency and personal productivity. This session promises actionable insights for marketing professionals ready to accelerate growth and achieve a 100x impact in their strategies and execution. Join us to transform your marketing team into a powerhouse of innovation and success.
Key Takeaways:
1. Empowering Teams with AI Co-Pilot: Discover how integrating AI as a co-pilot in your marketing efforts not only enhances creativity and efficiency but also cultivates a foundational AI literacy among team members.
2. Optimizing Workflows Before Automation: Learn the critical step of mapping and understanding your workflows before jumping into automation. 3. Collapsing Time with AI: Explore the transformative potential of AI to collapse time, both in professional settings and personal efficiency. And then start thinking about how to use your saved time to solve big, hairy problems using your core skills.The 100x Factor Growth with AI - Susan Diaz
The 100x Factor Growth with AI - Susan DiazDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Authour and National Media Speaker, Mohit Rajhans breaks down the on going advances in A.I. and how they will continue to impact Social Media.
Key Takeaways:
1) Beyond the hype. How A.I. is already used.
2) Know what you need.
3) Blindspots and Privacy
4) Navigating the Social Media Shift.A.I. and The Social Media Shift - Mohit Rajhans
A.I. and The Social Media Shift - Mohit RajhansDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output.
Key Takeaways:
Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creationGenerative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Foundation First - Why Your Website and Content Matters - David Pisarek
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Campfire Stories - Matching Content to Audience Context - Ryan Brock
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