We all know that email marketing is a strong channel that delivers excellent results – but let's face it, it's very easy to take it for granted and run our email marketing programs on auto-pilot. Award-winning author, Kath Pay, will have you questioning the email marketing practices that you have always accepted and more importantly equip you with a desire to ask "Why". Designed to help you to innovate a new marketing mindset for yourself, you'll leave seeing your email marketing program through a new perspective.