3. BLOGGERS
5 bloggers were CHOSEN basis popularity/
reputation/social influence
Leading influencers from the field of lifestyle,
finance, travel, technology, and automobile
6. ENGAGEMENT: EXPERIENTIAL ADVOCACY
Each blogger was given a ₹5K pre-loaded American Express Card to experience the eZeClick solution.
The bloggers used the card to shop online for the entire week, and shared their experiences- online.
Some bloggers ran a contest for a week on their blog, to share the eZeClick experience and create
excitement among their online audience.
Five winners will get ₹1Kpre-loaded American Express Card each.
At the end of the contest, the bloggers get another ₹5K pre-loaded American Express Card as
gratification.
9. ABHISHEK BHATNAGAR
Contest:
http://www.technixupdate.com/technix-update-giveaway-win-rs-1000-inr-gift-card-for-online-shopping-every-day/
Five days, five questions. One winner selected each day.
Questions:
Wheh was the first online shopping system launched on internet ?
What is the name of the first electronic digital computing device ?
What was the name of Google Adsense before it became google adsense ?
What were the 3 names first android phone sold in several countries ?
What are the first 3 phones launched by Nokia ?
12. ROHIT KHURANA
Contest:
http://www.intellectdigest.in/review-smartphone-contest-1736/
Send a text review of your smartphone with feedback on overall quality, user experience, durability, performance
and value for money factor.
Five selected reviewers are announced as winners.
15. NEETU SEHGAL
Contest:
http://www.fingyan.com/share-your-tax-saving-tips-and-win-gift-vouchers-worth-rs-5000/
Send tax saving tips and strategies over email.
Five selected tippers are announced as winners.
17. ABHISHEK BAXI
Technology Writer for Indian and international
online & print publications
Influencer for technology and lifestyle brands
Article:
http://www.zdnet.com/in/amex-launches-virtual-wallet-for-
online-buyers-in-india-7000011724/
4.3K Twitter Followers
ZDNet is one of the top 1500 websites globally
23 million monthly readers
18. ABHISHEK BAXI
Contest:
http://blog.baxiabhishek.info/post/45858229748/contest-how-do-you-pay-online-on-mobile
Share thoughts on online and mobile payments in India
Five selected comments and insights declared as winners.
21. OUTCOME
Sentiment: 100% Positive
All bloggers posted positive reviews and tutorials
No issues while use; no rants in the posts.
Blog Contests:
Positive engagement with online influencers
Popular bloggers and social influencers took part in the contests
The contest drove awareness about eZeClick experience