This document provides 12 tips for small business owners using Twitter marketing. The tips include optimizing your Twitter profile, being consistent with posting, interacting with customers who engage on social media, using 1-2 hashtags per tweet, including website links in tweets, avoiding auto direct messages, asking for retweets politely, keeping tweets under 100 characters, using photos in tweets from Pic.Twitter.com, scheduling tweets, monitoring brand mentions, participating in Twitter chats, and getting trained in digital marketing.
4. Tip 3. Interact
Customers who engage with
companies via social media spend 20-
40% more money with those
businesses than other businesses
Source: Bain & Company
5. Tip 4. Use Keyword Hashtags
Tweets that include 1-2 hashtags
receive 2X more engagement than
those without
Source: Buddy Media
6. Tip 5. Include Website Link In
Tweets
Tweets with links receive 86% higher
retweet rates than tweets without links
and 92% of users engagement with a
brandโs Tweets are link clicks
Source: Linchpin SEO
7. Tip 6. Beware of Auto Direct
Messages
Study suggests
AutoDM use led
to a 245%
increase in
unfollow rate
8. Tip 7. Ask For A Retweet
โPlease Retweetโ receives a 51%
retweet rate, โPlease RTโ receives a
39% retweet rate
9. Tip 8. Donโt โTweet Longerโ
Tweets with less than 100 characters
have a 17% higher engagement rate
Source: Dan Zarrella
10. Tip 9. Photo Tweets
Tweets using
Pic.Twitter.com are
94% more likely to
be retweeted
Source: Dan Zarrella