Brand Algorithms delivers Digital Brand Marketing solutions using a cloud-based technology platform.

2. Brand Realities Today
Realities Consequences
Brands go through avatars and extensions at Spotting trends and
a faster frequency, as niche needs are identifying opportunities
targeted need to be made a science
The number of brands clamouring for attention
has risen exponentially Brand communication
needs to be novel and
• Brands constantly compete to deliver the most needs to be quickly
- satisfying and best-valued consumer experience customisable
Consumer behaviour has changed in three
fundamental ways:
Brands need to
• Brand loyalty is not as strong, and has to be constantly constantly monitor
reaffirmed consumer buzz
• Attention spans are decreasing
• Expectations are higher

3. Business Imperatives
Brands need to evolve based on:
• New consumer trends and
behaviour
• Competition moves A Brand needs to offer
• Advances in technology consumers an experience in line
with their expectations; with
these being set by the brand’s
communication and by
competition
A Brand’s communication needs to:
• Rise above the chatter in the marketplace, and should have
novelty value; while also being of utility
• Cater to different media types (online, mobile, TV, print, etc.)
• Offer a seamless experience across different viewing
platforms (desktop, notebook, smartphone, tablet) Brand marketing programmes
should be measurable with
respect to their effectiveness
and their RoI

4. Benefits of Digital Brand Marketing
Consumer interactivity with respect
to brand communications
• In near real-time
Rich content options, for brand communications
• Niche user segments served customised
content
All data of user interaction is captured and available for
analysis
• Online marketing analytics allows segmentation and
profiling to be carried out
End-to-end measurement of activity effectiveness
• Allows marketers to derive RoI per activity, per channel, per user
segment
Complements traditional marketing channels

6. About
Team
• Led by group of technologists and
marketers
• Working to leverage advances in digital
technology for marketing
• Team expertise in computing, marketing,
digital media
Approach
• Cloud-based technology suite
• Applying mathematics, computing and
marketing
• Powering and growing client brands online
• Delivering speed, effectiveness, savings

7. The Advantage
Technology
• Focus on Analytics; refine and
redesign existing activities;
conceptualise new activities
• Linking results of online marketing
to offline sales channels
• Using new technology platforms
and practices
• Developing new brand experience
campaigns
Marketing
• Designing online campaigns that interact symbiotically with
traditional campaigns
• Using metrics to evaluate campaigns and generate measures for
ROI and campaign effectiveness

8. Value Propositions
Scalability
• From low-volume, single-channel to
high-volume multi-channel
engagement Near Real-time information
• User data analysed and made available
in near real-time, abetting quicker
response time
Big Data and Analytics
• Sophisticated analysis of all data
collected
Process Transparency and Accountability
• Tools and workflow record and journal all
online activities carried out on behalf of the
company
Adaptability
• Customisation possible, to tailor tools
to organisation’s requirements

9. Call-to-Action
2-hour discussion on
digital brand marketing

10. sam.thomas@brandalgorithms.com
www.brandalgorithms.com
Thank You
@brandalgorithms