On May 22nd, Google launched Penguin 2.0, an update to its algorithm aimed at combating spam. The update places less value on links from low-quality sites, link networks, and sites with an excessive number of outbound links. While the full impact of changes is unclear, Google indicates Penguin 2.0 will become more aggressive over time. For sites affected, the update underscores the need to focus on ethical SEO practices like unique, relevant content rather than manipulative linking.

1. Google
Penguin
2.0
Update

2. Penguin Update Overview
On
May22nd
Google
launched
their
all
new
Penguin
2.0
algorithm
update
and
with
their
latest
assault
on
spam.
Brand
men<ons
could
play
a
stronger
role
going
forward,
i.e.
brand
men<ons
that
are
not
links
There
is
a
chance
social
signals
could
play
a
more
important
role
in
Penguin
2.0
but
currently
this
is
just
specula<on
Whilst
it
is
far
too
early
to
determine
the
exact
levers
that
Google
has
tweaked
with
Penguin
2.0,
early
indicators
are:
Numerous
link
networks
have
been
devalued
Bad
link
neighbourhoods
have
been
devalued
Link
velocity
–
link
spikes
may
be
ignored
and
steady
link
grow
threwarded
Link
trust
will
become
an
even
more
important
factor
with
less
trustworthy
link
sources
being
devalued
Further
anchor
text
devalua<on.
The
thresholds
on
the
levels
of
generic
anchor
text
usage
have
increased
Contextual
relevancy
will
become
more
important
and
links
that
are
not
contextually
relevant
have
had
their
value
decreased

3. What does Penguin 2.0 mean for you?
Firstly,
let’s
be
really
clear.
Penguin
2.0
is
not
a
penalty;
it
is
an
algorithm
update.
We
have
been
given
a
clear
indicator
that
Penguin
2.0
is
going
to
become
more
aggressive
over
<me
and
that
what
we
experienced
on
22nd
May
2013.
MaP
CuPs
*
from
Google
said
on
his
twiPer
feed
that
2.0
was
essen<ally
just
the
soR
launch.
So,
if
you
have
already
been
nega<vely
impacted
by
Penguin
2.0,
in
all
likelihood
the
impact
may
worsen
as
newer
versions
are
released.
If
you
haven’t
been
impacted
yet
it
doesn’t
mean
you’re
in
the
clear
-­‐
and
when
Google
releases
new
algorithm
releases
your
website
maybe
impacted
by
being
devalued
and
thus
lowered
in
the
organic
rankings.
*
h$p://www.ma$cu$s.com/blog/penguin-­‐2-­‐0-­‐rolled-­‐out-­‐today

4. Penguin Predictions For Backlinks
Low-Page Rank
(<1) Backlink
Domain
Site Wide Links
Very Young
(<6 months)
Backlink Domain
Very High
Alexa Rank
(>7,000,000)
Many external
link from the
Backlink page
(>20)
Link from websites
With identical C class
The
Penguin
2.0
maybe
using
the
following
condi<ons
to
determine
link
value
for
a
site
and
should
be
considered
within
your
link
development
strategy.

5. Factors to consider overcoming Penguin 2.0
Remove
the
Bad
backlinks
which
are
linked
with
your
website.
Create
unique
content.
Avoid
Using
The
same
anchor
text.
Avoid
the
keywords
stuffing
and
duplicate.
Keep
tracking
on
your
Compe<tors
ranking.
Keep
your
footer
simple.
Focus
on
appropriate
Directory
Links.

6. Been hit in organic rankings? What next?
Did You Know ?
If
you’ve
been
hit
hard
by
Penguin
2.0
or
are
worried
about
what
the
future
holds
given
that
Penguin
2.0
will
only
get
more
aggressive,
have
a
chat
with
our
teams.
Why?
We
pride
ourselves
on
100%
ethical
and
sustainable
strategies
-­‐
we’re
not
just
saying
this,
we
have
the
track
record
to
prove
it
We
are
content
driven,
we
place
content
marke<ng
at
the
heart
of
our
approach
We
will
build
and
execute
a
strategy
for
you
that
will
drive
long-­‐term
success
Clients
work
with
us
because
we
drive
business
growth
through
organic
search
and
we
don’t
put
your
website
and,
most
importantly,
your
business
at
risk
Website
owners
should
not
be
worried
if
they
have
followed
ethical
SEO
and
link-­‐
building
prac<ces
–
if
anything
this
update
should
improve
their
rankings
as
spammy
sites
move
down
the
SERPs.
If
you
have
been
hit
hard
by
Penguin
2.0
as
a
result
of
unethical
SEO
techniques,
you
should
take
a
long,
hard
look
at
your
SEO
strategy,
whether
executed
in-­‐house
or
at
an
agency
and
consider
switching
to
an
ethical
SEO
agency
such
as
Digital
Jungle
for
sustainable
long-­‐term
results.

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