Value Proposition canvas- Customer needs and pains
Shell Fcu Ike Series
1. In an emergency, traditional communication methods may not be accessible or reliable. With e-mail and text, customers and employees can access messages on their laptops or mobile phones. It doesn't negate the need for recording phone messages or posting website notices, but certainly enhances the effectiveness of communications and gets the word out quickly. You prepare for disaster situations, but when an emergency hits, there’s a million things you need to take care of…. DigitalMailer’s Crisis Management Notification System DigitalMailer’s Crisis Management Notification System
2. Crisis Management Notification System September 11, 2008 Shell FCU Case Study featured in CU Mag. Article (January 2009) Communicating During Crises: Five Lessons Says Angela Head, vice president of marketing and information systems for $326 million asset Shell FCU, Deer Park, Texas: “ Communicate, communicate, communicate to staff and to your membership. You can’t do it enough during times like these.”
