DNA://11 Brisbane Now & Next - Mediacom

1. Now & Next

2. Now & Next
2012.

3. “The best way to predict the
future is to invent it.”
- Alan Kay

4. “The best way to predict the
future is to invent it.”
- Alan Kay

5. “The future is already here. It’s
just unevenly distributed.”
- William Gibson

6. Current Future
Technology Technology

7. Current Future
Behaviour
Technology Technology

8. Mobile & Tablet
Current Future
Behaviour
NFC
Technology Technology
Big Data

9. Mobile & Tablet
Current Future
Behaviour
NFC
Technology Technology
Big Data

10. Calls + SMS

11. Calls + SMS Email Apps + Browsing
Source: AppsFire Mobile Usage Report, January 2011.

12. 2011 2012
Source: Gartner, April 2011.

13. Source: IDC APAC, September 2011

14. iPod (236,000)
Source: Apple, 2011 Launch +9 months

15. iPhone (3,700,000)
iPod (236,000)
Source: Apple, 2011 Launch +9 months

16. iPad (14,800,000)
iPhone (3,700,000)
iPod (236,000)
Source: Apple, 2011 Launch +9 months

17. It’s portable.
It’s entertaining.
It knows where I am.
It’s a camera.
It can hear.
It can speak.
It’s touchy.

20. 1. Every brand needs a mobile strategy.

21. Mobile & Tablet
Current Future
Behaviour
NFC
Technology Technology
Big Data

22. NFWhat?
Near field communication (NFC), allows for simplified transactions,
data exchange, and wireless connections between two devices in close
proximity to each other, usually by no more than a few centimeters.

23. 600,000
450,000
300,000
150,000
0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Source: IHS iSuppli, May 2011

25. "As mobiles become payment
devices, the ability to buy off a poster
in a bus shelter or a shopping mall is
going to be transformative."
-William Eccleshare
CEO, ClearChannel

26. 1. Every brand needs a mobile strategy.
2. Loyalty and payment centre stage.

27. Mobile & Tablet
Current Future
Behaviour
NFC
Technology Technology
Big Data

28. “Data is the new oil”

29. “Data is the new oil”
Data is the new water.

30. Slow data Fast data
Web analytics Social media mentions
Media performance Sales
Brand tracking CPA / CTR
Customer information The weather

31. Slow data Fast data Unlimited Fast Fast
+ + Storage + Networks + Computers
Real time media trading
Dynamic creative optimisation
Individual / Household targeting
Dynamic landing pages
Long term planning data
Customer insights
R&D

32. Pragmatic Chaos.
10% better.
$1,000,000 prize.

33. "A squirrel dying in front of your house
may be more relevant to your interests
right now than people dying in Africa."
- Mark Zuckerberg.

34. 57 signals.

36. 1. Every brand needs a mobile strategy.
2. Loyalty and payment are going to be
centre stage.
3. Everyone is in the data business.

37. Current Future
Behaviour
Technology Technology

38. Social Ubiquity
Current Future
Internet of Things
Behaviour
Technology Technology
The Lounge Room

39. Social Ubiquity
Current Future
Internet of Things
Behaviour
Technology Technology
The Lounge Room

43. 1. Social will become part of everything.

44. Social Ubiquity
Current Future
Internet of Things
Behaviour
Technology Technology
The Lounge Room

45. By year end 2012, physical sensors
will create 20% of non-video
internet traffic.
Source: Gartner,

46. By year end 2012, physical sensors
will create 20% of non-video
internet traffic.
All your stuff is about to get online.
Source: Gartner,

49. 1. Social will become part of everything.
2. Everything will get connected.

50. Social Ubiquity
Current Future
Internet of Things
Behaviour
Technology Technology
The Lounge Room

51. “The computer industry is converging
with the television industry in the
same sense that the automobile
converged with the horse.”
- George Gilder

52. There are no masses; there are only
ways of seeing people as masses.

53. There are no masses; there are only
ways of seeing people as masses.

54. •Addressability (through data)
•Interactivity (through mobile and tablets)
•Socialness (through connectivity)

55. 1. Social will become part of everything.
2. Everything will get connected.
3. An audience of one.

56. Now Next
1. Every brand needs a mobile strategy. 1. Social will become part of everything.
2. Loyalty and payment centre stage. 2. Everything will get connected.
3. Everyone is in the data business. 3. An audience of one.

57. Thanks.