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FOR IMMEDIATE RELEASE                                            Contact: Stephanie Lyn Flosi
                                                                          comScore, Inc.
                                                                          (312) 777-8801
                                                                          press@comscore.com


             comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2010

   Back-to-School Frenzy Impacts Web Activity as Americans Prepare for New School Year

          Traffic Driven to Sports Sites for NFL Coverage and Fantasy Football Drafts

RESTON, VA, September 23, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the
digital world, today released its monthly analysis of U.S. web activity at the top online properties for
August 2010 based on data from the comScore Media Metrix service. Back-to-school season accelerated
the growth of several online categories during the month, from Books and Apparel to Educational
Resources and Consumer Goods. Sports sites were also popular in August as Americans geared up for the
NFL season and Fantasy Football drafts.


“Summer vacation came to a close in August, and millions of Americans turned to the Internet to prepare
for the new school year,” said Jeff Hackett, senior vice president of comScore Media Metrix. “The
convenience of back-to-school shopping online appeals to more Americans every year, as incentives such
as free shipping for clothing and school supplies become more prevalent.”


Americans Read Up on Book Sites
Retail Book sites allowed parents and students to conveniently browse and order books for the new
school year. More than 27.5 million people visited a Book site in August, an 11-percent increase versus
July, making it the highest growing site category for the month. Barnes & Noble captured the top spot
with 8.3 million visitors (up 13 percent), followed by Borders Group, Inc. with 3.0 million visitors,
BookSpan Property with 2.3 million visitors and AbeBooks with 1.6 million visitors (up 45 percent).
Textbook rental site Chegg.com experienced significant growth during the month, surging 290 percent to
1.4 million visitors.
School Supply Shopping Not Just For Bricks and Mortar
Parents took school supply shopping to the web, with the Consumer Goods category growing 5 percent to
26.2 million visitors in August. Staples.com Sites ranked #1 in the category with 8.0 million visitors
during the month (up 16 percent), followed by Office Depot with 5.1 million (up 20 percent), QVC Sites
with 4.3 million and OfficeMax with 2.9 million (up 32 percent).


Apparel sites also ranked among the top gaining categories, growing to 65.4 million visitors during the
month (up 5 percent), as Americans browsed fall clothing sales for all occasions, including back-to-
school. Zappos Sites ranked #1 in the category with 6.4 million visitors, followed by Limitedbrands with
6.3 million visitors and Nike with 5.1 million (up 9 percent). OldNavy.com grew 15 percent to 4.9 million
visitors, followed by Nordstrom.com with 3.7 million and Gap Online with 3.4 million (up 32 percent).


Sports Sites Hike as NFL Season Begins
With the start of the NFL season, traffic to Sports sites picked up during the month reaching 123.5 million
visitors, a 5-percent gain versus July. Yahoo! Sports, known as a popular destination for fantasy football,
ranked #1 in the category with 48.2 million visitors, representing a 23-percent increase from the prior
month. FOXSports.com on MSN ranked second with 26.2 million visitors, followed by ESPN with 25.4
million visitors. NFL Internet Group doubled its audience versus July, grabbing the #4 spot with 19.5
million visitors, ranking as the top gaining property for the month.


Top 50 Properties
Yahoo! Sites ranked as the #1 property in August with 179.0 million visitors, followed by Google Sites
with 178.8 million and Microsoft Sites with 165.3 million. Viacom Digital jumped 7 positions in the
ranking with 81.5 million visitors, while iVillage.com: The Womens Network also climbed 7 spots to
35.3 million visitors.


Top 50 Ad Focus Ranking
BrightRoll Video Network led the August Ad Focus ranking with a potential reach of 99 percent of
Americans online, followed by TubeMogul Video Ad Platform with a 97-percent potential reach.
SpotXchange Video Ad Network ranked third capturing 97-percent reach, while Firefly Video came in
fourth with a potential reach of 93 percent. Both TubeMogul and Firefly appeared on the top 50 ad focus
ranking for the first time in August.
Table 1
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
August 2010 vs. July 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
                                                                Total Unique Visitors (000)

                                                                                                 Rank by
                                                                                                 Unique
                                                      Jul-10        Aug-10       % Change        Visitors
Total Internet : Total Audience                         213,584        212,616             0               N/A
NFL Internet Group                                        9,744         19,477           100                63
Berkshire Hathaway Inc.                                   7,473         10,254            37               150
LIMEWIRE.COM                                              7,713          9,801            27               155
GROUPON.COM                                               5,302          6,508            23               219
WIZARD101.COM                                             4,987          5,974            20               242
CollegeHumor Media                                       10,283         12,171            18               124
Staples.com Sites                                         6,874          7,986            16               195
Mattel Sites                                              6,260          7,244            16               204
Gap, Inc.                                                 6,319          7,283            15               202
Nextag.com Sites                                          7,578          8,696            15               177
*Ranking based on the top 250 properties in August 2010. Excludes entities whose growth was primarily due to
implementation of Media Metrix 360 unified digital audience measurement.



Table 2
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
August 2010 vs. July 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
                                                      Total Unique Visitors (000)
                                                   Jul-10        Aug-10       % Change
Total Internet : Total Audience                      213,584        212,616           0
Retail – Books                                         24,911        27,527          11
Career Services and Development – Training and
Education                                              11,860        12,601           6
Community – Food                                       64,165        67,889           6
Retail – Consumer Goods                                24,926        26,193           5
Retail – Apparel                                       62,383        65,411           5
Retail – Jewelry/Luxury Goods/Accessories              14,996        15,722           5
Sports                                               117,936        123,510           5
Retail – Food                                          16,641        17,370           4
Community – Religion/Spirituality                      25,946        26,928           4
Entertainment – TV                                   115,470        119,619           4
Table 3
comScore Top 50 Properties (U.S.)
August 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
                                          Unique                                           Unique
                                         Visitors                                          Visitors
Rank                Property               (000)       Rank           Property              (000)
        Total Internet : Total Audience      212,616
                                                              iVillage.com: The Womens
  1    Yahoo! Sites                         179,002     26                                    35,289
                                                              Network
  2    Google Sites                         178,782     27    Gannett Sites                   34,923
  3    Microsoft Sites                      165,271     28    Technorati Media                34,818
  4    FACEBOOK.COM                         148,048     29    Federated Media Publishing      34,562
  5    AOL, Inc.                            107,165     30    WeatherBug Property             33,424
  6    Glam Media                            97,948     31    Disney Online                   31,046
  7    Ask Network                           88,281     32    Break Media Network             30,965
                                                              Verizon Communications
  8    Turner Network                        84,541     33                                    30,665
                                                              Corporation
  9    Viacom Digital                        81,456     34    AT&T Interactive Network        30,028
 10    Fox Interactive Media                 80,210     35    Superpages.com Network          29,019
 11    Amazon Sites                          79,188     36    Expedia Inc                     28,334
 12    CBS Interactive                       79,062     37    Target Corporation              27,856
 13    Wikimedia Foundation Sites            73,685     38    Tribune Interactive             27,811
 14    eBay                                  69,500     39    YellowBook Network              27,217
 15    Apple Inc.                            69,383     40    Photobucket.com LLC             26,437
 16    New York Times Digital                68,901     41    YellowBook Network              27,940
                                                              The Washington Post
 17    Demand Media                          58,798     42                                    27,711
                                                              Company
 18    craigslist, inc.                      53,400     43    Photobucket.com LLC             27,396
 19    VEVO                                  49,386     44    ESPN                            27,197
 20    Comcast Corporation                   44,106     45    Warner Music                    27,151
 21    Answers.com Sites                     41,254     46    Everyday Health                 26,645
 22    NetShelter Technology Media           40,584     47    WorldNow Sites                  25,630
 23    Weather Channel, The                  39,074     48    NBC Universal                   25,357
 24    Wal-Mart                              36,683     49    Bank of America                 24,986
 25    Adobe Sites                           35,345     50    TWITTER.COM                     24,798
Table 4
comScore Ad Focus Ranking (U.S.)
August 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix


                                              Unique                                                                 Unique
                                              Visitors       %                                                       Visitors         %
Rank                 Property                  (000)       Reach           Rank               Property                (000)         Reach
          Total Internet : Total
          Audience                            212,616        100.0
          BrightRoll Video Network -
   1                                          210,917         99.2          26      FACEBOOK.COM                      148,048          69.6
          Potential Reach
          TubeMogul Video Ad
   2                                          206,710         97.2          27      FOX Audience Network**            147,522          69.4
          Platform - Potential Reach
          SpotXchange Video Ad
   3                                          206,000         96.9          28      AudienceScience**                 145,735          68.5
          Network - Potential Reach
          Firefly Video - Potential
   4                                          197,048         92.7          29      Traffic Marketplace**             143,094          67.3
          Reach
          Tremor Media - Potential
   5                                          194,496         91.5          30      interCLICK**                      142,013          66.8
          Reach
                                                                                    Casale Media -
   6      BBE - Potential Reach               192,830         90.7          31                                        141,725          66.7
                                                                                    MediaNet**
          YuMe Video Network -
   7                                          191,611         90.1          32      Tribal Fusion**                   140,120          65.9
          Potential Reach
                                                                                    Break Media - Potential
   8      Yahoo! Network**                    184,925         87.0          33                                        135,273          63.6
                                                                                    Reach
   9      AOL Advertising**                   183,635         86.4          34      Pulse 360**                       134,471          63.2
          Adconion Video Network -
  10                                          182,930         86.0          35      ContextWeb**                      131,104          61.7
          Potential Reach
  11      Google Ad Network**                 181,522         85.4          36      Burst Media**                     130,538          61.4
          Advertising.com Video                                                     Viacom Digital Network -
  12                                          181,459         85.3          37                                        129,474          60.9
          Network - Potential Reach                                                 Potential Reach
          ScanScout Network -
  13                                          180,644         85.0          38      Adconion Media Group**            128,141          60.3
          Potential Reach
                                                                                    BuzzLogic Conversation
  14      Yahoo! Sites                        179,002         84.2          39      Network - Potential               122,927          57.8
                                                                                    Reach
  15      ValueClick Networks**               171,772         80.8          40      MSN                               120,902          56.9
                                                                                    NNN Total Newspapers:
  16      TidalTV - Potential Reach           170,967         80.4          41                                        115,417          54.3
                                                                                    U.S.
  17      Google                              170,708         80.3          42      YOUTUBE.COM*                      112,921          53.1
          Digital Broadcasting Group
  18                                          169,371         79.7          43      CPX Interactive**                 109,189          51.4
          (DBG) - Potential Reach
  19      Turn Platform**                     161,791         76.1          44      AOL Media Network                 107,747          50.7
  20      AdBrite**                           160,406         75.4          45      AOL, Inc.                         107,165          50.4
                                                                                    ITN Digital - Potential
  21      24/7 Real Media**                   160,140         75.3          46                                        106,817          50.2
                                                                                    Reach
  22      Specific Media**                    158,576         74.6          47      Centro - Potential Reach          106,592          50.1
          Jivox Video Network -
  23                                          154,793         72.8          48      Adify**                           106,444          50.1
          Potential Reach
          Microsoft Media Network                                                   MTVN Tribes - Potential
  24                                          152,794         71.9          49                                        104,797          49.3
          US**                                                                      Reach
                                                                                    IB Local Network -
  25      Collective Network**                151,866         71.4          50                                        102,561          48.2
                                                                                    Potential Reach
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in August. For instance, Yahoo!
Sites was seen by 84.2 percent of the 213 million Internet users in August.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.



About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report
details of online media usage, visitor demographics and online buying power for the home, work and
university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are
used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix
syndicated ratings are based on industry-sanctioned sampling methodologies.


About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source
of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

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Com score top50properties-p71

  • 1. FOR IMMEDIATE RELEASE Contact: Stephanie Lyn Flosi comScore, Inc. (312) 777-8801 press@comscore.com comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2010 Back-to-School Frenzy Impacts Web Activity as Americans Prepare for New School Year Traffic Driven to Sports Sites for NFL Coverage and Fantasy Football Drafts RESTON, VA, September 23, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2010 based on data from the comScore Media Metrix service. Back-to-school season accelerated the growth of several online categories during the month, from Books and Apparel to Educational Resources and Consumer Goods. Sports sites were also popular in August as Americans geared up for the NFL season and Fantasy Football drafts. “Summer vacation came to a close in August, and millions of Americans turned to the Internet to prepare for the new school year,” said Jeff Hackett, senior vice president of comScore Media Metrix. “The convenience of back-to-school shopping online appeals to more Americans every year, as incentives such as free shipping for clothing and school supplies become more prevalent.” Americans Read Up on Book Sites Retail Book sites allowed parents and students to conveniently browse and order books for the new school year. More than 27.5 million people visited a Book site in August, an 11-percent increase versus July, making it the highest growing site category for the month. Barnes & Noble captured the top spot with 8.3 million visitors (up 13 percent), followed by Borders Group, Inc. with 3.0 million visitors, BookSpan Property with 2.3 million visitors and AbeBooks with 1.6 million visitors (up 45 percent). Textbook rental site Chegg.com experienced significant growth during the month, surging 290 percent to 1.4 million visitors.
  • 2. School Supply Shopping Not Just For Bricks and Mortar Parents took school supply shopping to the web, with the Consumer Goods category growing 5 percent to 26.2 million visitors in August. Staples.com Sites ranked #1 in the category with 8.0 million visitors during the month (up 16 percent), followed by Office Depot with 5.1 million (up 20 percent), QVC Sites with 4.3 million and OfficeMax with 2.9 million (up 32 percent). Apparel sites also ranked among the top gaining categories, growing to 65.4 million visitors during the month (up 5 percent), as Americans browsed fall clothing sales for all occasions, including back-to- school. Zappos Sites ranked #1 in the category with 6.4 million visitors, followed by Limitedbrands with 6.3 million visitors and Nike with 5.1 million (up 9 percent). OldNavy.com grew 15 percent to 4.9 million visitors, followed by Nordstrom.com with 3.7 million and Gap Online with 3.4 million (up 32 percent). Sports Sites Hike as NFL Season Begins With the start of the NFL season, traffic to Sports sites picked up during the month reaching 123.5 million visitors, a 5-percent gain versus July. Yahoo! Sports, known as a popular destination for fantasy football, ranked #1 in the category with 48.2 million visitors, representing a 23-percent increase from the prior month. FOXSports.com on MSN ranked second with 26.2 million visitors, followed by ESPN with 25.4 million visitors. NFL Internet Group doubled its audience versus July, grabbing the #4 spot with 19.5 million visitors, ranking as the top gaining property for the month. Top 50 Properties Yahoo! Sites ranked as the #1 property in August with 179.0 million visitors, followed by Google Sites with 178.8 million and Microsoft Sites with 165.3 million. Viacom Digital jumped 7 positions in the ranking with 81.5 million visitors, while iVillage.com: The Womens Network also climbed 7 spots to 35.3 million visitors. Top 50 Ad Focus Ranking BrightRoll Video Network led the August Ad Focus ranking with a potential reach of 99 percent of Americans online, followed by TubeMogul Video Ad Platform with a 97-percent potential reach. SpotXchange Video Ad Network ranked third capturing 97-percent reach, while Firefly Video came in fourth with a potential reach of 93 percent. Both TubeMogul and Firefly appeared on the top 50 ad focus ranking for the first time in August.
  • 3. Table 1 comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) August 2010 vs. July 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix Total Unique Visitors (000) Rank by Unique Jul-10 Aug-10 % Change Visitors Total Internet : Total Audience 213,584 212,616 0 N/A NFL Internet Group 9,744 19,477 100 63 Berkshire Hathaway Inc. 7,473 10,254 37 150 LIMEWIRE.COM 7,713 9,801 27 155 GROUPON.COM 5,302 6,508 23 219 WIZARD101.COM 4,987 5,974 20 242 CollegeHumor Media 10,283 12,171 18 124 Staples.com Sites 6,874 7,986 16 195 Mattel Sites 6,260 7,244 16 204 Gap, Inc. 6,319 7,283 15 202 Nextag.com Sites 7,578 8,696 15 177 *Ranking based on the top 250 properties in August 2010. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 unified digital audience measurement. Table 2 comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) August 2010 vs. July 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix Total Unique Visitors (000) Jul-10 Aug-10 % Change Total Internet : Total Audience 213,584 212,616 0 Retail – Books 24,911 27,527 11 Career Services and Development – Training and Education 11,860 12,601 6 Community – Food 64,165 67,889 6 Retail – Consumer Goods 24,926 26,193 5 Retail – Apparel 62,383 65,411 5 Retail – Jewelry/Luxury Goods/Accessories 14,996 15,722 5 Sports 117,936 123,510 5 Retail – Food 16,641 17,370 4 Community – Religion/Spirituality 25,946 26,928 4 Entertainment – TV 115,470 119,619 4
  • 4. Table 3 comScore Top 50 Properties (U.S.) August 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix Unique Unique Visitors Visitors Rank Property (000) Rank Property (000) Total Internet : Total Audience 212,616 iVillage.com: The Womens 1 Yahoo! Sites 179,002 26 35,289 Network 2 Google Sites 178,782 27 Gannett Sites 34,923 3 Microsoft Sites 165,271 28 Technorati Media 34,818 4 FACEBOOK.COM 148,048 29 Federated Media Publishing 34,562 5 AOL, Inc. 107,165 30 WeatherBug Property 33,424 6 Glam Media 97,948 31 Disney Online 31,046 7 Ask Network 88,281 32 Break Media Network 30,965 Verizon Communications 8 Turner Network 84,541 33 30,665 Corporation 9 Viacom Digital 81,456 34 AT&T Interactive Network 30,028 10 Fox Interactive Media 80,210 35 Superpages.com Network 29,019 11 Amazon Sites 79,188 36 Expedia Inc 28,334 12 CBS Interactive 79,062 37 Target Corporation 27,856 13 Wikimedia Foundation Sites 73,685 38 Tribune Interactive 27,811 14 eBay 69,500 39 YellowBook Network 27,217 15 Apple Inc. 69,383 40 Photobucket.com LLC 26,437 16 New York Times Digital 68,901 41 YellowBook Network 27,940 The Washington Post 17 Demand Media 58,798 42 27,711 Company 18 craigslist, inc. 53,400 43 Photobucket.com LLC 27,396 19 VEVO 49,386 44 ESPN 27,197 20 Comcast Corporation 44,106 45 Warner Music 27,151 21 Answers.com Sites 41,254 46 Everyday Health 26,645 22 NetShelter Technology Media 40,584 47 WorldNow Sites 25,630 23 Weather Channel, The 39,074 48 NBC Universal 25,357 24 Wal-Mart 36,683 49 Bank of America 24,986 25 Adobe Sites 35,345 50 TWITTER.COM 24,798
  • 5. Table 4 comScore Ad Focus Ranking (U.S.) August 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix Unique Unique Visitors % Visitors % Rank Property (000) Reach Rank Property (000) Reach Total Internet : Total Audience 212,616 100.0 BrightRoll Video Network - 1 210,917 99.2 26 FACEBOOK.COM 148,048 69.6 Potential Reach TubeMogul Video Ad 2 206,710 97.2 27 FOX Audience Network** 147,522 69.4 Platform - Potential Reach SpotXchange Video Ad 3 206,000 96.9 28 AudienceScience** 145,735 68.5 Network - Potential Reach Firefly Video - Potential 4 197,048 92.7 29 Traffic Marketplace** 143,094 67.3 Reach Tremor Media - Potential 5 194,496 91.5 30 interCLICK** 142,013 66.8 Reach Casale Media - 6 BBE - Potential Reach 192,830 90.7 31 141,725 66.7 MediaNet** YuMe Video Network - 7 191,611 90.1 32 Tribal Fusion** 140,120 65.9 Potential Reach Break Media - Potential 8 Yahoo! Network** 184,925 87.0 33 135,273 63.6 Reach 9 AOL Advertising** 183,635 86.4 34 Pulse 360** 134,471 63.2 Adconion Video Network - 10 182,930 86.0 35 ContextWeb** 131,104 61.7 Potential Reach 11 Google Ad Network** 181,522 85.4 36 Burst Media** 130,538 61.4 Advertising.com Video Viacom Digital Network - 12 181,459 85.3 37 129,474 60.9 Network - Potential Reach Potential Reach ScanScout Network - 13 180,644 85.0 38 Adconion Media Group** 128,141 60.3 Potential Reach BuzzLogic Conversation 14 Yahoo! Sites 179,002 84.2 39 Network - Potential 122,927 57.8 Reach 15 ValueClick Networks** 171,772 80.8 40 MSN 120,902 56.9 NNN Total Newspapers: 16 TidalTV - Potential Reach 170,967 80.4 41 115,417 54.3 U.S. 17 Google 170,708 80.3 42 YOUTUBE.COM* 112,921 53.1 Digital Broadcasting Group 18 169,371 79.7 43 CPX Interactive** 109,189 51.4 (DBG) - Potential Reach 19 Turn Platform** 161,791 76.1 44 AOL Media Network 107,747 50.7 20 AdBrite** 160,406 75.4 45 AOL, Inc. 107,165 50.4 ITN Digital - Potential 21 24/7 Real Media** 160,140 75.3 46 106,817 50.2 Reach 22 Specific Media** 158,576 74.6 47 Centro - Potential Reach 106,592 50.1 Jivox Video Network - 23 154,793 72.8 48 Adify** 106,444 50.1 Potential Reach Microsoft Media Network MTVN Tribes - Potential 24 152,794 71.9 49 104,797 49.3 US** Reach IB Local Network - 25 Collective Network** 151,866 71.4 50 102,561 48.2 Potential Reach Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in August. For instance, Yahoo! Sites was seen by 84.2 percent of the 213 million Internet users in August.
  • 6. * Entity has assigned some portion of traffic to other syndicated entities. ** Denotes an advertising network. About comScore Media Metrix comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies. About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.