CreativeProcess...
A scientific look at the
RIGHT
BRAIN
LEFT
BRAIN +
#WINNING
means learning to access both
brain hemispheres at once.
Saturation2
Incubation3
Illumination4
Verification5
Insight1
The5Steps
to creative problem solving
Insight1
○ Find and define the problem
○ Informed by research
○ Art and science
Saturation2
○ Research and information
gathering
○ Dull, not sexy, people think
it's not creative
Incubation3
○ Let it marinate. Some call it
"thinking aside"
○ Shut off your mind to spark
creativity
Illumination4
○ We know this as the "Aha!"
moment or when the big idea hits
○ The idea you get in the shower
Verification5
○ Make it a reality
○ Proof of concept
○ Prototype it!
SUCCESS!
Attitude
Knowledge
Imagination
Habitat
Resources
Culture
Attitude
Knowledge
Imagination
Habitat
Resources
Culture
POSITIVE | DRIVEN | FEARLESS
ACQUIRED | KNOWN | ASKED
FIND YOUR I...
Failure
is the foundation to success
Vulnerability
leads to pure creativity
Vulnerability
trust • communication • collaboration
Puttingitalltogether...
The Problem
Application
breaking it down
The Problem
Application
breaking it down
Key Insights
The Problem
Application
breaking it down
Key Insights
The Big Idea
Sometastytools...
Watch me!
Behavioral Trends | Cultural Trends | Consumer Insights
ResearchTools
snapshotofthe
"socialweb"
See what people are
saying
Ads in the wild
Innovations
Industry Buzz
Banner Database
Visual Index of the
internet
All things creative.
See also, serv...
CSS Tricks and Tutorials
Amazing Front End examples.
See magic!
Tutorials galore!
Compatibility tables for
support of HTML...
Seewhatyourcompetitionisdoing
Paid Search :
Website Data :
Read me!
Send me feedback.
follow me or something.
@petesena
Momentum is a Fire.
ALWAYS FUEL IT.
Better. Brand. Experiences.
5 Steps to creative problem solving
5 Steps to creative problem solving
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5 Steps to creative problem solving

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Learn more about Innovation and Creative problem-solving at https://www.digitalsurgeons.com/thoughts/

Creativity isn't a discipline for just designers. Ideas and creativity should come from everyone regardless of their role. Creativity can be taught and I've been heavily inspired by Tina Seelig and Tony Schwartz's presentations at the 2013 Behance ideas conference. They both provided jaw-dropping looks into how they see the creative process, which I will never look at the same way again.

That journey inspired me to prepare this presentation which is my attempt at teaching and spreading this infectious process to others who might not understand how creativity works or can find use from such information.

Unique solutions come from innovative problem solving. Having a framework is critical.

Insight. First find and define the problem.

Saturation. This is the information gathering phase chock full of research. Most designers hate this phase because it isn’t “creative” in their mind. From my perspective, the designers I respect most are all about saturating themselves in data and inspiration.

Incubation. This is where you walk away from ideas and thinking altogether, which Schwartz refers to as “thinking aside.” He explains that when you shut your mind off, your brain is able to spark the best creativity, which is why ideas pop in your head during a shower, while walking in nature or when you are dreaming. This is often an area I totally ignored since I’ve never really had the luxury of time, but one I’ll be looking to learn and apply in my ever-changing creative process.

Illumination. This is one step we are likely all familiar with. The infamous a-ha moment that stops you in your tracks.

Verification. This is the point where things start coming together; the part where you make it real. This part reminds me of the great scientists of history having an idea, testing it and learning from it.

Learn, modify and repeat. That being said, creativity isn’t supposed to be easy, as Cal Newport points out, it takes a level of deep work and focused intent to develop skills and solve problems. Malcolm Gladwell talked about 10,000 hours being the time it takes to master a task. Nonetheless, we have scientific data to back how the brain learns things.

Ideas are nothing without execution.

Publié dans : Design, Technologie, Formation

5 Steps to creative problem solving

  1. 1. CreativeProcess... A scientific look at the
  2. 2. RIGHT BRAIN LEFT BRAIN +
  3. 3. #WINNING means learning to access both brain hemispheres at once.
  4. 4. Saturation2 Incubation3 Illumination4 Verification5 Insight1 The5Steps to creative problem solving
  5. 5. Insight1 ○ Find and define the problem ○ Informed by research ○ Art and science
  6. 6. Saturation2 ○ Research and information gathering ○ Dull, not sexy, people think it's not creative
  7. 7. Incubation3 ○ Let it marinate. Some call it "thinking aside" ○ Shut off your mind to spark creativity
  8. 8. Illumination4 ○ We know this as the "Aha!" moment or when the big idea hits ○ The idea you get in the shower
  9. 9. Verification5 ○ Make it a reality ○ Proof of concept ○ Prototype it!
  10. 10. SUCCESS!
  11. 11. Attitude Knowledge Imagination Habitat Resources Culture
  12. 12. Attitude Knowledge Imagination Habitat Resources Culture POSITIVE | DRIVEN | FEARLESS ACQUIRED | KNOWN | ASKED FIND YOUR INNER CHILD BE AT HOME WITH YOURSELF DROPBOX | GOOGLE | YOUR BRAIN LOOK AROUND YOU
  13. 13. Failure is the foundation to success
  14. 14. Vulnerability leads to pure creativity
  15. 15. Vulnerability trust • communication • collaboration
  16. 16. Puttingitalltogether...
  17. 17. The Problem Application breaking it down
  18. 18. The Problem Application breaking it down Key Insights
  19. 19. The Problem Application breaking it down Key Insights The Big Idea
  20. 20. Sometastytools...
  21. 21. Watch me!
  22. 22. Behavioral Trends | Cultural Trends | Consumer Insights ResearchTools
  23. 23. snapshotofthe "socialweb" See what people are saying
  24. 24. Ads in the wild Innovations Industry Buzz Banner Database Visual Index of the internet All things creative. See also, served sites. Ad Database Ads in the wild
  25. 25. CSS Tricks and Tutorials Amazing Front End examples. See magic! Tutorials galore! Compatibility tables for support of HTML5, CSS3, SVG and more in desktop and mobile browsers Articles and tutorials on web design
  26. 26. Seewhatyourcompetitionisdoing Paid Search : Website Data :
  27. 27. Read me!
  28. 28. Send me feedback. follow me or something. @petesena
  29. 29. Momentum is a Fire. ALWAYS FUEL IT.
  30. 30. Better. Brand. Experiences.

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