More Related Content
Similar to Facebook Community-Building (Malaysia)
Similar to Facebook Community-Building (Malaysia) (20)
More from Digital Vidya (20)
Facebook Community-Building (Malaysia)
- 1. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
Social Media for Business
Workshop
Execution Framework on Facebook
© Digital Vidya www.digitalvidya.com
- 2. # of Fans: Currency for Success!
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
© Digital Vidya www.digitalvidya.com
- 3. Facebook Edge Rank
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
© Digital Vidya www.digitalvidya.com
- 4. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____ Framework Execution
Fifth level
____ _____ Framework
© Digital Vidya www.digitalvidya.com
- 5. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____ Measure
_____ level Publish
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
Engage
Publish Content/Applications, engage people around it &
measure your success in your SM objectives
© Digital Vidya www.digitalvidya.com
- 6. Engagement
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
Key to Success on Facebook!
© Digital Vidya www.digitalvidya.com
- 7. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
What causes Engagement?
Fifth level
____ _____
© Digital Vidya www.digitalvidya.com
- 8. Humor
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
© Digital Vidya www.digitalvidya.com
- 9. Debate <|>
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
© Digital Vidya www.digitalvidya.com
- 10. Breaking News!
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
© Digital Vidya www.digitalvidya.com
- 11. Crowdsourcing
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
© Digital Vidya www.digitalvidya.com
- 12. Questions ?
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
© Digital Vidya www.digitalvidya.com
- 13. Sensationalism
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
© Digital Vidya www.digitalvidya.com
- 14. Challenges
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
© Digital Vidya www.digitalvidya.com
- 15. Text vs Rich Media
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
© Digital Vidya www.digitalvidya.com
- 16. Be Social ∞
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
Participate as a Peer!
© Digital Vidya www.digitalvidya.com
- 17. © Digital Vidya
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____ Facebook Applications
Fifth level
____ _____
- 18. © Digital Vidya
Apps: Contest, Sweepstakes, Giveaways
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
20K+ votes in a month campaign, 50 % spurt in Normaderm sales
- 19. © Digital Vidya
Facebook Open Graph App
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
- 20. © Digital Vidya
Facebook Open Graph Apps
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
- 21. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
How does it really work?
© Digital Vidya www.digitalvidya.com
- 22. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
© Digital Vidya www.digitalvidya.com
- 23. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
© Digital Vidya www.digitalvidya.com
- 24. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
© Digital Vidya www.digitalvidya.com
- 25. Dailymotion – Case Study
■ In to edit Master text styles
Click 2__ ____ 9 Millions ______
____ months, _____ ____
Second_____ App to there
_____ level
People added
Third level
____ _____
Timeline
Fourth levelFacebook Visitors
_____ _____
■ 6 Million
Fifth level
____ _____
everyday
■ 2 Million Stories Published
back on Facebok everyday!
© Digital Vidya www.digitalvidya.com
- 26. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____ Publishing Guidelines
Fifth level
____ _____
© Digital Vidya www.digitalvidya.com
- 27. Do not take content lightly
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level Content is still the King
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
It’s the seed all your conversations
grow from.
Content easily accounts for more
than 80% of Social Media effort
© Digital Vidya www.digitalvidya.com
- 28. Maintain a Publishing
Maintain a Publishing Pipeline Pipeline
Examples: blogs, search engines, Stick to a frequency &
Click to edit Masteretc ____ ______
____ __ ____ _____ styles
content curators text schedule
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level Content
____ _____
Tap Keep Content Publish as per
Sources Inventory Schedule
Don’t create content on
a daily basis
© Digital Vidya www.digitalvidya.com
- 29. Publish as per guidelines
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
You Fourth levelwinners through
_____ _____
must not notify
Facebook, levelas through Facebook
Fifth such
____ _____
messages, chat, or posts on profiles
(timelines) or Pages.
https://www.facebook.com/promotions_guidelines.php
© Digital Vidya www.digitalvidya.com
- 30. Personalize your content
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
© Digital Vidya www.digitalvidya.com
- 31. Scalable Content is the Key!
Click to edit Master text styles
____ __ ____ _____ ____ ______ Fri
Mon Tue Wed Thur Sat Sun
Second_____ Exercise Case Study Puzzle
_____ levelQuiz Humor Article
Poll
Third level
____ _____
Fourth level
_____ _____ Contests
Fifth level
____ _____ Festive Occasions
News/Announcements
© Digital Vidya www.digitalvidya.com
- 32. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
How to measure Success?
© Digital Vidya www.digitalvidya.com
- 33. Page Metrics
■ Total Fans (Likes)
Click to edit Master text styles
____ __ ____ _____ ____ ______
□ Misleading (Evaluate Engagement)
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
■____ _____
Fifth leveltalking about this
People
□ (Evaluate %age contribution from new fans )
© Digital Vidya www.digitalvidya.com
- 34. Evaluate Facebook Pages
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
© Digital Vidya www.digitalvidya.com
- 35. © Digital Vidya
Using Demographics for optimization
Fans to edit Master text styles
Click __ ____ _____ ____ ______
____
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Reach level
Fifth _____
____
Talking about us
- 36. © Digital Vidya
Post Engagement
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
- 37. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
Facebook Ads
© Digital Vidya www.digitalvidya.com
- 38. © Digital Vidya
Facebook Ad types
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
- 39. © Digital Vidya
Sponsored Story Ad
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
- 40. © Digital Vidya
Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____ Thank You!