Know 'The Secret to Search Engine Marketing Success in 2018'. Gain insights from the webinar led by Prashant Nandan, Senior Director - Digital Trading & Buying, Amplifi India-Dentsu Aegis Network.

2. Gateway to online world was search, but now it’s no more set of disconnected, connected or misspelled keywords. it’s already evolved to become
conversation.

3. THERE IS A PARADIGM SHIFT HAPPENING ON HOW WE ARE SEARCHING...
Voice & touch screen will become leading interfaces for computers &
smartphones.

4. THESE 6 SEARCH PATTERNS ARE GOING TO WRITE THE FUTURE OF SEARCH
 Voice search
 Hashtag (#) search
 Predictive search
 Commerce search & advertising
 Local search
 Mobile search Vs APP 2.0
 Video search

5. NEXT TIME YOU WANT TO ASK SOMETHING, SIMPLY TAP ON THE DIGITAL ASSISTANT AND SPEAK YOUR
QUERY

6. ALEXA, ASK DOMINO'S TO FEED ME.
There are many ways to order a
pipin' hot Domino's pizza. You can
use your smartphone, smash a tiny
pizza button or even tweet an
emoji to the company's official
Twitter account. Now, finally, it's
possible to buy one by shouting at
your Amazon Echo speaker in the
UK.
you'll have to enable the Domino's
skill through the Alexa app and
link your Domino's and Alexa
accounts. The skill supports a few
different commands, including
"Alexa, ask Domino's to feed
me," which instantly requests your
favorite order. There's also "Alexa,
ask Domino's to track my order,"
which will explain if your pizza is
the oven or out for delivery.

7. SEARCH A HASHTAG AND ENTER INTO A WORLD OF INFORMATION AND CONVERSATIONS AROUND ANY
TOPIC...

8. USE POPULAR HASHTAGS TO FIND POTENTIAL NEW CLIENTS PLUS IDENTIFY AND ENGAGE…

9. EVOLUTION OF PREDICTIVE
SEARCH
Sergey Brin vision when he started Google
years ago was that eventually you
wouldn’t have to search query at all, and
his vision has come true. A monster called
AI is able to figure out what information
you need without you even asking for it.

10. COMMERCE PLATFORMS HAVE THIS INTENT DATA AT SCALE, AND HENCE, CAN ENABLE TARGETING AT A
MASSIVE SCALE…
Commerce search

11. LOCAL SEARCH LEADS TO MORE FOCUSED TRAFFIC AND CONSIDERABLY HIGHER CONVERSION…

12. APPS ARE NOW MOVING INTO A DIRECTION FROM MESSAGING APPS TO PAYMENT GATEWAY TO RECEIVING NEWS-
FEED AND SO ON..

13. YOUTUBE IS THE SECOND LARGEST SEARCH ENGINE..