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www.digitalvidya.com
Social Media
for Chartered Accountants & CFOs
Presented at ICAI Dubai
www.digitalvidya.com
Why Social Media?
www.digitalvidya.com
“Only 20% of marketing budgets
are typically spent on retention.
Yet, in many cases, 75% of
revenues ...
www.digitalvidya.com
Source: KoMarketingAssociates.com
www.digitalvidya.com
Remarketing Advertising
www.digitalvidya.com
Car Launch
• 150,000 people participated
• 35,000+ requests for Test
Drives
• 8000+ Cars booked in 10...
www.digitalvidya.com
Tweet 2 Order
www.digitalvidya.com
Over 20% All Sales through Facebook
www.digitalvidya.com
QR (Quick Response) Codes
www.digitalvidya.com
www.digitalvidya.com
Case Study
https://in.linkedin.com/in/chandangoyal
www.digitalvidya.com
How to realize this
opportunity?
www.digitalvidya.com
How many people have you met in the last
one year, Professionally?__________
To how many of them have...
www.digitalvidya.com
The desire to “stay connected”
We meet people every day, Professionally!
Invite them to your Linked...
www.digitalvidya.com
How to leverage LinkedIn?
1. Expand Your Reach
www.digitalvidya.com
Importing Existing Email Accounts
www.digitalvidya.com
Adding Your Friends & Colleagues
www.digitalvidya.com
LinkedIn Suggestions
www.digitalvidya.com
How to leverage LinkedIn?
1. Expand Your Reach
2. Build Credibility
www.digitalvidya.com
Your Profile
www.digitalvidya.com
www.digitalvidya.com
Skill Endorsements
www.digitalvidya.com
Declare Accomplishments
 Announce your new website, blog posts, Deals, Customers or
products/service...
www.digitalvidya.com
Share Views through Posts
www.digitalvidya.com
Share Views through Posts
www.digitalvidya.com
Get Recommendations
“Hit when it’s hot!”
 Clients, Partners, Colleagues, Vendors, Friends and Associ...
www.digitalvidya.com
Plan your Content Calendar
• Company News: Awards, Product Launch…
• Industry News
• Case Study
• Ins...
www.digitalvidya.com
How to leverage LinkedIn?
1. Expand Your Reach
2. Build Credibility
3. Engage with Relevant People
www.digitalvidya.com
Practice Engagement
www.digitalvidya.com
Participate in Relevant Groups
www.digitalvidya.com
Exercise: Profile Makeover
www.digitalvidya.com
Let’s continue this conversation…
linkedin.com/in/PradeepChopra pradeep@digitalvidya.com
Thanks for L...
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Social Media for Chartered Accountants and CFOs - ICAI Dubai

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Are you a CA (Chartered Accountant), CFO or someone related to Finance? Interested in leveraging Social Media for Thought Leadership, Customer Engagement, Brand Building or Lead Generation? You will find this deck presented at ICAI Dubai chapter useful. If interested in building mastery in Digital Marketing, check out http://www.digitalvidya.com

Publié dans : Économie & finance
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Social Media for Chartered Accountants and CFOs - ICAI Dubai

  1. 1. www.digitalvidya.com Social Media for Chartered Accountants & CFOs Presented at ICAI Dubai
  2. 2. www.digitalvidya.com Why Social Media?
  3. 3. www.digitalvidya.com “Only 20% of marketing budgets are typically spent on retention. Yet, in many cases, 75% of revenues comes from existing customers.” Source: Flip the Funnel
  4. 4. www.digitalvidya.com Source: KoMarketingAssociates.com
  5. 5. www.digitalvidya.com Remarketing Advertising
  6. 6. www.digitalvidya.com Car Launch • 150,000 people participated • 35,000+ requests for Test Drives • 8000+ Cars booked in 10 days Reveal the Name Contest
  7. 7. www.digitalvidya.com Tweet 2 Order
  8. 8. www.digitalvidya.com Over 20% All Sales through Facebook
  9. 9. www.digitalvidya.com QR (Quick Response) Codes
  10. 10. www.digitalvidya.com
  11. 11. www.digitalvidya.com Case Study https://in.linkedin.com/in/chandangoyal
  12. 12. www.digitalvidya.com How to realize this opportunity?
  13. 13. www.digitalvidya.com How many people have you met in the last one year, Professionally?__________ To how many of them have you sent LinkedIn request?_____________
  14. 14. www.digitalvidya.com The desire to “stay connected” We meet people every day, Professionally! Invite them to your LinkedIn Profile Key to Success
  15. 15. www.digitalvidya.com How to leverage LinkedIn? 1. Expand Your Reach
  16. 16. www.digitalvidya.com Importing Existing Email Accounts
  17. 17. www.digitalvidya.com Adding Your Friends & Colleagues
  18. 18. www.digitalvidya.com LinkedIn Suggestions
  19. 19. www.digitalvidya.com How to leverage LinkedIn? 1. Expand Your Reach 2. Build Credibility
  20. 20. www.digitalvidya.com Your Profile
  21. 21. www.digitalvidya.com
  22. 22. www.digitalvidya.com Skill Endorsements
  23. 23. www.digitalvidya.com Declare Accomplishments  Announce your new website, blog posts, Deals, Customers or products/services and drive readers
  24. 24. www.digitalvidya.com Share Views through Posts
  25. 25. www.digitalvidya.com Share Views through Posts
  26. 26. www.digitalvidya.com Get Recommendations “Hit when it’s hot!”  Clients, Partners, Colleagues, Vendors, Friends and Associates.
  27. 27. www.digitalvidya.com Plan your Content Calendar • Company News: Awards, Product Launch… • Industry News • Case Study • Insight • Travel Update: e.g. Conference Participation • LinkedIn Post • …
  28. 28. www.digitalvidya.com How to leverage LinkedIn? 1. Expand Your Reach 2. Build Credibility 3. Engage with Relevant People
  29. 29. www.digitalvidya.com Practice Engagement
  30. 30. www.digitalvidya.com Participate in Relevant Groups
  31. 31. www.digitalvidya.com Exercise: Profile Makeover
  32. 32. www.digitalvidya.com Let’s continue this conversation… linkedin.com/in/PradeepChopra pradeep@digitalvidya.com Thanks for Listening!

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