Turkish airlines as a successful company in terms of its marketing strategies and offered services.

1. Dilan Süslü / 20801095

2. Company Selection
Successful in Turkey Unsuccessful in Turkey
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Dilan Süslü-THY

3. OUTLINE
 THY Information
 Proofs of Success
 Factors Behind THY’ Success
 Conclusion Remarks
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Dilan Süslü-THY

4. COMPANY INFORMATION

5. Historical Background
 1933: Was formed as State Airlines Administration
 1935: Became the part of the Ministry of Public Works
 1938: Ministry of Transportation
1956: Reorganized under the name “Türk Hava Yolları A.O.”
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Dilan Süslü-THY

6. General Information
 44 domestic and 202 international airports in
Europe, Asia, Africa and the Americas.
 Serves to 247 destinations.
 Fourth largest carrier in the world by number of
destinations.
 Has over 18000 employees.
 Has 228 planes.
 Serves over 48.000.000 passengers in a year
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Dilan Süslü-THY

7. Subsidiaries and Affiliates
 THY Opet (50% co-owner)
 THY Do&Co Catering (50% co-owner)
 THY Ground/Maintenance Services
 THY Aviation Academy
 AnadoluJet
 SunExpress (50% co-owner)
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Dilan Süslü-THY

8. PROOFS OF SUCCESS

9. Success Metrics
 Financial Situation
 Number of Passengers
 Fleet Size and Number of Destinations
 International Awards
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Dilan Süslü-THY

10. Revenues, Net Profit and
Operating Profit
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Dilan Süslü-THY

11. ASK,RPK and Load Factor(%)
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Dilan Süslü-THY

12. Domestic Market Share
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Dilan Süslü-THY

13. Number of Passengers
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Dilan Süslü-THY

14. Fleet Size and Number of
Destinations
 Fleet Size
2010 – 153 aircrafts
2013 – 226 aircrafts
2014 - 228 aircrafts (+9
ordered)
 Number of Destinations
2008 -33 domestic, 109 international
2010 -38 domestic,125 international
2014 – 44 domestic,202 international
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Dilan Süslü-THY

15. International Awards
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Dilan Süslü-THY

16. FACTORS BEHIND THY’ SUCCESS

17. Factors of Success
 Commercials
 Sponsorships
 Quality of Onboard Services
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18. Commercials
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Dilan Süslü-THY

19. Sponsorships
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Dilan Süslü-THY

20. Quality of Onboard Services
 Entertainment Services- 4th place in “Best In-Flight
Entertainment ” category in 2013.
 Catering Services (Do&Co) –”Best Business Class Catering” in
2013
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Dilan Süslü-THY

21. CONCLUSION REMARKS

22. Final Words..
 THY is one of the best airline of the world
 Its success can be understood by its:
 Financial Situation
 Number of Passengers
 Fleet Size and Number of Destinations
 International Awards
 Success Factors
 Commercials
 Sponsorships
 Quality of Onboard Service
Dilan Süslü-THY
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23. THANK YOU...
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Dilan Süslü-THY