Hi Guys, Today i am sharing with you the best digital marketing course modules by DIMA- Delhi Internet Marketing Academy which has the best social media courses and best internet marketing courses. Browse more courses at http://delhiinternetmarketingacademy.in/
2. Digital
Marketing
Landscape
• 462 Million Internet users in India
• 15 % Social Media Penetration in Asian
Countries
• Average Pay for Digital Marketing in India
is INR 477,344
3. DigitalMarketing
CaseStudies
GLOBAL
Airbnb
Airbnb completely re-envisioned the idea of a hotel
Economy of Abundance - We can have whatever we want at many
different prices • Memories – We can have unique experiences around
the world that are very different than typical hotels
LOCAL
Oyo Rooms
Dubsmash Content
#AurKyaChahiye
Father's Day Celebration
Launch of OYO Café
OYO We for Women
8. SearchEngine
Optimization
Questions to think of ??
Q. Why SEO?
A. To be on the first page of Search
Result, because truly nobody goes to
page 2nd...
Q. How to do SEO?
A. SEO has two kinds of activities On
Page and Off Page activities
Q. How much time will it take?
A. It takes 3- 6 months for a website to
start ranking on search engine due to
high competition
What are the Benefits?
Once you can be found on 1st page of
Google, you can sell your products or
services to the end users.
9. SearchEngine
Optimization
Questions to think of ??
Q. What are different SEO Activities ?
A. Web Page Basics: What is HTML, JavaScript,CSS
· Basic HTML Tags to create a web page
· HTML Tags for SEO: Title, H1, META Tags, IMG, A
· Title, H1, Meta Description, Keyword Usage
· Crawling: XML, HTML Sitemaps, Robots.txt
· Content Clusters (Creating SEO-based content)
· Negative on-page to avoid
What is Link Building
· Link Building Tactics
· Manual Link Building Process ·
· Link Building Metrics ·
· Quora ·
· YouTube Video SEO ·
· Slideshare, Scribd and other social channels for SEO ·
· What is Local SEO, Pigeon Update ·
· Google My Business, Bing Places ·
· Local listings / citations · SEO Reporting
· Top Blogs to follow for SEO
· Local Pages on your website
11. SearchEngine
Marketing
Consumer Journey
· What is SEM
· Why SEM?
· What is Google AdWords?
· Why Google AdWords?
· Google Network
· AdWords Terminologies
· How Does the SEM Auction Work?
· Structure of an AdWords Account
· Campaign Types – Introduction to Search, Display
(including Videos),
· Shopping and Mobile-specific campaign types, and
when/why to use them
12. Facebook
Marketing
FB ads
What is Facebook Marketing
· Facebook Page Best Practices
· KPIs to measure success
· Facebook Insights
· Facebook Business Manager How does Facebook Advertising
Work?
13. Instagram
Marketing
Instagram Ads
Marketing on Instagram
· Optimizing your instagram business profile
· Crafting an Instagram content strategy
· Best Practices
· Influencer Marketing on Instagram
· Analytics & Measurement
· Instagram Ads
19. Ecommerce
Marketing
Creating Your Own Store with Shopify
· Solutions for Payment Gattway /Shipping /Order
Fulfillment and other business Needs. Marketplace
walkthrough
· Marketplace Listing /Sign up Process
22. Inbound
Marketing
Various Ways to Build Reach Through Digital Marketing
· What are Engagement Magnets?
· How to Identify Right Set of Engagement Magnets for your Business?
· Effectiveness of Various Engagement Magnets
· Digital Reach Building Strategy Through Inbound Interest Generation
23. Adsense&
Blogging
Decide the topic of the blog Buy domain name
· Import 5 blog posts based on their blog topic from
other websites
· Update theme and Logo.
· Create an email for the domain. I
· Install all necessary plugins including Google Search
Console, Google Analytics, Discus, Author Tag
24. Advance
Modules-
Optimisation
Strategies
1 Spying on Competitors Marketing Strategies - 1 Hour
2 Influencer Marketing - 2 Hours
3 Email Marketing - 2 Hours
4 Facebook Ads - 2 Hours
5 Twitter Marketing -1 Hour Multiple Strategies to Increase Organic
Reach with Examples.
6 Instagram Marketing - 1 Hour A Proven Case Study - How a brand
reached from 0 to 1,00,000 followers organically in less then 1 year.
7 Growth Hacking - 3 Hours
Internet Marketing Strategy - 3 Hours
9 SEO Boosters - 2 Hours
10 Google Adwords - Advanced Optimisation of Campaigns
,Competitors Analysis, Decoding Google Adwords Algorithm
11 Media Buying using Programmatic and Google Double Click - 1
Hour
12 . A Massive list of 500+ Digital Marketing Tools– 1Hour
25. CERTIFICATIONS
AdWords Fundamentals
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Google Digital Sales
Shopping Advertising
Google Analytics Individual
Qualification (GAIQ)
Facebook Advertising Core
Competencies Program
Facebook Certified Buying
Professional Program
Facebook Certified Planning
Professional Program
Hubspot Inbound
Certification
Hubspot Content Marketing
Certification