tourism in india.. describes about the tours and travels in India. examples of some agencies providing it.. marketing mix of tourism

23. Tourist Needs and market Response
Self realisation
Self esteem
Social needs
Safety & security
Physiological for health and
breakaway from stress

24. Self realisation- eco, cultural and spiritual for self
discovery
self esteem- pride of being at exotic location
social needs- provide excellent package for fun,
excitement and make new friends
safety and security- need to reassure visitors safety of
their destination, travel comforts etc.
Physiological for health & breakaway from stress-
attractions of locations for recovery ,rest and
relaxation.

26. Tourism marketing mix is largely a complex group of
several factors intervening to achieve the marketing end
product which includes increased effectiveness in
demand output in relation to supply and marketing
investment by the tourist enterprise.
Their are 7’Ps in marketing mix in tourism: They are
1. Product
2. Price
3. Promotion
4. Place
5. People
6. Process
7. Physical Evidence

28. PRODUCT
It is a combination of tangible and intangible elements.
The tourism product, which is mainly the destination
(tangible) can only, be experienced(intangible). The
panoramic view of the location (destination), travel to
the destination, the accommodation and facility as well
as entertainment at the destination all form the tourism
product. Thus it is a composite product- a combination
of attraction, facilities, and transportation.

29. Attraction: it may be natural site - hill stations,
beach resorts; places of historic interest-
monuments, archaeological interest, museum; and
events – trade fair, music festival sports etc.
The facilities: compliment attraction. The include
accommodation, restaurant facilities, recreational
facilities, entertainment, shopping etc.
Accessibility: is the means by which the tourist
arrives at the location, as without transportation
facility the attraction is of no use.

31. PRICE
Pricing of tourist product is a complex matter
because of its composite nature. Geographical
location of the destination affects the pricing
decision. At the same time, seasonality factor and
varying demand cannot be over ruled. The objectives
of pricing like any other firms are – of fetch a target
market share, to prevent competition , and bear in
mind the price elasticity of demand.

33. PROMOTION
Advertising and sales promotion activities in tourism can be
very effective when supplemented by publicity and personal
selling. Public relations and publicity include regular stories and
photographs of the tour attraction, use of TV, radio holiday
programme and travel journalists to promote editorial
comment. Attractive brouchers are another significant
promotion tools.
Apart from the above, incentives to customers agents and
sales force to induce immediate response include - price cuts,
discounts vouchers to use certain facilities in the
location. Free gifts, price draws etc are very popular in
tourism industry.

35. PLACE
The place where the customer buys the tourism product can
vary greatly. Travel agents, tour operators and tour wholesalers
are a few examples of the distribution points for tourism
product.
Look for new distribution points in which you can sell your
services. For example:- web sites like Country –
Adventures.com.

37. PEOPLE
The who sell and service your product are an extremely
important part of tourism marketing. Friendly personal
service and trained employees can make or break a
tourism business.
Because much of the tourism industry is based upon
word –of- mouth advertising- particularly about the
services received- what your customer say after depart,
can trust your business forward or send it into a
downward spiral.

39. PROCESS

41. PHYSICAL EVIDENCE
The tourist attraction, which is an experience for the
customer must be made tangible with the help of
tangible items like, comfortable seats while travelling,
ambience, layout. The sign posts that indicate directions,
route maps, information regarding rules and regulations
of the tourist spot and the sign regarding the public
utilities like toilets, telephone booth also form a part of
the physical evidence.

45. INDIAN TRAVEL
PACKAGE

101. Special packages
Duration of the package: 5 nights/6 days
Route: Kochi-munnar-kumarakom-kochi
Package covers: Tea country-2 nights , Waterscapes-2nights, Bolgatty palace-1
night
Package cost for 2 persons with transfers in an A/C Ambassador/Indica car:
Rs.26,525/-. Extra person: Rs.5845/- Child (6-12yrs) Rs.2925/-.
Day 1: Pick up from Cochin Airport/ Rly stn. Transfer to Munnar. Halt @ Tea
garden. Day 2: Sightseeing & halt @ munnar. Day 3: Transfer to Kumarakom,
halt @ waterscapes. Day 4: Sightseeing & halt @ waterscapes. Day 5: Transfer
to kochi, Sightseeing & halt @ Bolgatty palace. Day 6: Departure and transfers
to Cochin Airport/ Rly stn.
Package Includes:
Room rent, Breakfast & dinner on fixed menu basis. All transfers, sightseeing &
long distance travel as mentioned. Airport or railway station pick up & drop.
Parking , toll and crew allowance. Check in/check out time @ the hotel is 12
noon.

102. Terms & Conditions
Minimum 2 persons is mandatory for the package with
transportation in an Ambassador car and with a maximum of 3
persons. Minimum 4 persons are mandatory for the package with
transportation in a qualis and with a maximum of 6 persons.
Regular category of room is provided at all our properties.
Packages can be modified according to the requirement of the
customer. After the package is started , no alterations can be
made. Confirmation of package will be subject to the availability of
rooms at hotels.

103. Conclusion
Tourism has become a popular global leisure
activity. Tourism can be domestic or
international, and international tourism has
both incoming and outgoing implications on a
country's balance of payments. Today, tourism
is major source of income for many countries,
and affects the economy of both the source and
host countries, in some cases it is of vital
importance.

104. By:-
M.Dimple