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STUDY ABOUT ONLINE SHOPPING
BEHAVIOR IN INDONESIA
BY DI-MARKETING (www.di-onlinesurvey.com)
September, 2016
1
SCOPE OF WORK
 This survey was conducted to study about online shopping behavior
in Indonesia
 Methodology: Online survey
 Fieldwork time: 10 days (10/08/2016 to 20/08/2016)
 Sample size: N = 1468
 Geography: Nationwide
2
KEY FINDINGS
• 77% Indonesian internet population shopping online
• Lazada.co.id, Tokopedia.com and Bukalapak.com are the most well-known E-commerce sites
• Online shopper know E-commerce site mostly through Facebook ads (79%) and TV ads (72%)
• Lazada.co.id dominates the E-commerce industry with 20% market share
• 55% Indonesian are shop online for clothes & accessories
• Promotion (60%) and Convenient payment method (59%) are top reason for shopping online
• 96% online shoppers are satisfied and 6% are loyal with their current E-commerce site
• 1/3 shop online 2-3 times/month and 33% of them spend around $10 - $20/time
• 66% use smartphone for shopping online
• 73% use online payment method
3
KEY FINDING VIETNAM 2016 INDONESIA 2016
E-commerce usage 94% online population 77% online population
Most well-known E-
commerce site
Lazada.vn, Tiki.vn and Sendo.vn Lazada.co.id, Tokopedia.com and
Bukalapak.com
Market leaders Lazada (36% market share) Lazada (20% market share)
Main sources of
brand awareness
Facebook ads and WOM Facebook ads and TV ads
Reason for shopping
online
Diversity of product types Frequent promotion and Convenient
payment method
Top brought product Clothes & accessories Clothes & accessories
Satisfaction 79% satisfied 96% satisfied
Loyalty 12% are loyal with their current
E-commerce site
6% are loyal with their current E-
commerce site
Spending 49% spend from $10 - $20 33% spend from $10 - $20
Shopping frequency 32% shop 2-3 times/month 29% shop 2-3 times/month
Payment method 85% cash on delivery 73% online payment
VIETNAM VS. INDONESIA
4
N = 1468
DEMOGRAPHIC INFORMATION
GenderAge
OccupationLiving Place
10%
16%
24%
36%
14%
Over 35
31 - 35
26 - 30
18 - 25
Under 18
40%
60%
Male
Female
53%
2%
3%
5%
5%
15%
17%
Others
Makassar
Medan
Bandung
Surabaya
Bodetabek
Jakarta
1%
2%
3%
4%
13%
22%
24%
30%
Others
Engineer/Doctor/Teacher
Factory Worker
Job seeker/Retired
Self-employed
Housewife
Officer
Student
5
77% INDONESIAN ONLINE POPULATION ARE SHOPPING ONLINE
Over last 3 months, have you purchased anything online?
23%
55%
23%
14% 15%
18%
77%
45%
77%
86% 85%
82%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18 - 25 26 - 30 31 - 35 Over 35
Yes
No
N = 359N = 1468 N = 195 N = 529 N = 236 N = 149
6
40% ARE DOUBT ABOUT QUALITY AND SIZE WHEN
SHOPPING ONLINE
If not, why didn’t you shop online?
11%
10%
20%
22%
24%
32%
40%
Others
I may disclose my personal information ( bank
account, mail,…)
I have never thought of buying things online
High shipping cost
It is hard to exchange/ return products
I prefer browsing for prices and look for new
fashion
I am not sure about quality and size
N = 344
7
LAZADA.CO.ID, TOKOPEDIA.COM AND BUKALAPAK.COM ARE THE
MOST WELL-KNOWN E-COMMERCE SITES IN INDONESIA
Do you know any E-commerce websites listed below? (By city)
1%
5%
14%
23%
24%
33%
36%
43%
45%
72%
73%
81%
82%
82%
83%
85%
87%
90%
I don't know any of them
Others
Jakartanotebook.com
id.Ebay.com
Agoda.com
Jd.id
Amazon.com
Qoo10.co.id
Bhineka.com
Traveloka.com
Zalora.co.id
MatahariMall.com
Blibli.com
Elevania.co.id
OLX.com
Bukalapak.com
Tokopedia.com
Lazada.co.id
Total
2%
4%
26%
26%
28%
39%
38%
51%
52%
76%
77%
85%
83%
81%
82%
87%
87%
89%
Jakarta
1%
3%
13%
27%
27%
37%
39%
52%
51%
72%
76%
84%
80%
88%
84%
88%
88%
93%
Bodetabek
1%
5%
11%
22%
22%
31%
35%
39%
42%
71%
71%
80%
82%
82%
83%
83%
86%
89%
Others
N = 1124 N = 214 N = 185 N = 725
8
AGAIN, LAZADA.CO.ID, TOKOPEDIA.COM AND BUKALAPAK.COM ARE
THE MOST WELL-KNOWN E-COMMERCE SITES ACROSS AGE GROUPS
Do you know any E-commerce websites listed below? (By age)
1%
5%
14%
23%
24%
33%
36%
43%
45%
72%
73%
81%
82%
82%
83%
85%
87%
90%
I don't know any of them
Others
Jakartanotebook.com
id.Ebay.com
Agoda.com
Jd.id
Amazon.com
Qoo10.co.id
Bhineka.com
Traveloka.com
Zalora.co.id
MatahariMall.com
Blibli.com
Elevania.co.id
OLX.com
Bukalapak.com
Tokopedia.com
Lazada.co.id
Total
5%
4%
8%
19%
10%
13%
35%
18%
28%
63%
57%
67%
69%
68%
76%
76%
82%
79%
Under 18
1%
4%
17%
26%
21%
32%
41%
42%
43%
75%
76%
81%
85%
84%
87%
88%
89%
91%
18 - 25
1%
7%
11%
24%
28%
43%
31%
51%
48%
72%
76%
85%
84%
84%
81%
84%
85%
92%
26 - 30
0%
6%
15%
20%
30%
40%
33%
50%
53%
74%
76%
88%
84%
89%
82%
85%
89%
92%
31 - 35
1%
3%
18%
22%
35%
36%
38%
50%
54%
72%
73%
83%
83%
81%
81%
85%
87%
94%
Over 35
N = 308N = 1124 N = 88 N = 405 N = 201 N = 122
9
FACEBOOK ADS AND TV ADS ARE THE MAIN SOURCES OF BRAND
AWARENESS
How do you know these E-commerce websites? (By city)
1%
0%
0%
4%
9%
18%
24%
25%
39%
45%
72%
79%
Others
See others use these smartphone
brands
I read news/ magazines mentioning
about these brands
Through stores/ showroom
Radio ads
In/ Out of home ads
I know through sms advertising
messages/ email
Web, forum ads
Friends/relatives' suggestion
I know through other smartphone
applications
TV ads
Facebook ads
Total
2%
0%
0%
0%
12%
28%
27%
0%
39%
47%
67%
78%
Jakarta
1%
0%
0%
0%
14%
21%
25%
0%
43%
50%
73%
76%
Bodetabek
1%
0%
0%
7%
7%
14%
23%
37%
39%
44%
73%
80%
Others
N = 1124 N = 214 N = 185 N = 725
10
FACEBOOK ADS AND TV ADS ARE THE MAIN SOURCES OF BRAND
AWARENESS ACROSS ALL AGE GROUPS
How do you know these E-commerce websites? (By age)
1%
0%
0%
4%
9%
18%
24%
25%
39%
45%
72%
79%
Others
See others use these
smartphone brands
I read news/ magazines
mentioning about these brands
Through stores/ showroom
Radio ads
In/ Out of home ads
I know through sms advertising
messages/ email
Web, forum ads
Friends/relatives' suggestion
I know through other
smartphone applications
TV ads
Facebook ads
Total
1%
0%
0%
7%
9%
17%
19%
28%
32%
38%
76%
67%
Under 18
1%
0%
0%
6%
9%
22%
26%
29%
39%
49%
78%
81%
18 - 25
1%
0%
0%
3%
9%
17%
25%
25%
43%
47%
70%
82%
26 - 30
1%
0%
0%
3%
7%
13%
22%
19%
42%
48%
68%
80%
31 - 35
1%
0%
0%
0%
11%
13%
26%
19%
39%
35%
58%
77%
Over 35
N = 308N = 1124 N = 88 N = 405 N = 201 N = 122
11
LAZADA LEADS THE E-COMMERCE INDUSTRY IN INDONESIA
WITH 20% SHARE, FLOWED BY ELEVANIA (18%) AND TOKOPEDIA (17%)
Which e-commerce website do you buy most frequently?(By city)
N = 1124 N = 214 N = 185 N = 725
5%
0%
0%
0%
0%
0%
1%
1%
1%
3%
3%
4%
7%
9%
10%
17%
18%
20%
Others
Lazada, Mataharimall.com, Blibli.com
Agoda.com
Bhineka.com
id.Ebay.com
Amazon.com
Jd.id
Jakartanotebook.com
Qoo10.co.id
Zalora.co.id
Traveloka.com
OLX.com
Blibli.com
Bukalapak.com
MatahariMall.com
Tokopedia.com
Elevania.co.id
Lazada.co.id
Total
4%
0%
0%
0%
0%
0%
0%
2%
2%
4%
5%
3%
5%
10%
8%
18%
15%
22%
Jakarta
3%
0%
0%
0%
0%
0%
2%
1%
2%
3%
3%
3%
4%
3%
7%
24%
23%
24%
Bodetabek
5%
0%
0%
0%
0%
0%
0%
1%
1%
3%
3%
5%
8%
10%
11%
14%
18%
19%
Others
12
UNDER 18 AND OVER 35 GROUPS SHOP AT LAZADA THE MOST
WHILE 26~35 GROUP PREFERS ELEVANIA
Which e-commerce website do you buy most frequently?(By age)
5%
0%
0%
0%
0%
0%
1%
1%
1%
3%
3%
4%
7%
9%
10%
17%
18%
20%
Others
Lazada, Mataharimall.com, Blibli.com
Agoda.com
Bhineka.com
id.Ebay.com
Amazon.com
Jd.id
Jakartanotebook.com
Qoo10.co.id
Zalora.co.id
Traveloka.com
OLX.com
Blibli.com
Bukalapak.com
MatahariMall.com
Tokopedia.com
Elevania.co.id
Lazada.co.id
Total
10%
0%
1%
0%
0%
0%
0%
1%
0%
0%
2%
6%
5%
11%
8%
22%
6%
28%
Under 18
4%
0%
0%
0%
0%
0%
1%
1%
1%
6%
3%
5%
3%
11%
7%
20%
17%
20%
18 - 25
4%
0%
0%
0%
0%
0%
1%
0%
2%
2%
5%
5%
8%
7%
11%
14%
22%
19%
26 - 30
4%
0%
0%
0%
0%
0%
0%
1%
1%
1%
3%
4%
11%
4%
13%
15%
23%
17%
31 - 35
3%
0%
1%
1%
0%
0%
0%
0%
2%
2%
4%
2%
11%
9%
15%
11%
15%
25%
Over 35
N = 308N = 1124 N = 88 N = 405 N = 201 N = 122
13
LAZADA.CO.ID GAINS THE HIGHEST BRAND AWARENESS AS WELL
AS MARKET SHARE IN INDONESIA
Do you know any E-commerce websites listed below?
Which e-commerce website do you buy most frequently?
N = 1124
90%
87%
85%
83% 82% 82% 81%
73% 72%
45%
43%
36%
33%
24% 23%
14%
5%
20%
17%
9%
4%
18%
7%
10%
3% 3%
0% 1% 0% 1% 0% 0% 1%
5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Awareness
Usage
14
CLOTHES AND ACCESSORIES ARE TOP BROUGHT PRODUCTS
What did you buy at those E-commerce websites?
N = 308N = 1124 N = 88 N = 405 N = 201 N = 122
5%
0%
0%
2%
4%
4%
6%
7%
7%
11%
12%
16%
23%
25%
26%
31%
55%
Others
Vouchers
Mom& baby care
Car, motor
Furniture
Beauty services
Books, eBooks
Travel ( Tour, hotel rooms, air…
Sports/ Picnic equipments
Computer, Laptop
High technology products ( TV,…
Home appliances ( washing…
Food and Beverage
Personal care
Cosmetics
Mobile phones, tablets
Clothes & Accessories
Total
6%
0%
0%
1%
3%
5%
7%
7%
10%
10%
14%
12%
19%
24%
27%
32%
56%
18 - 25
11%
0%
0%
3%
3%
2%
9%
6%
11%
15%
15%
8%
15%
13%
13%
34%
49%
Under 18
4%
0%
0%
2%
8%
4%
6%
7%
6%
10%
13%
18%
28%
29%
31%
29%
57%
26 - 30
4%
0%
0%
2%
2%
6%
5%
6%
2%
11%
7%
20%
31%
31%
28%
33%
57%
31 - 35
7%
0%
0%
2%
2%
2%
3%
10%
7%
7%
8%
24%
21%
18%
17%
29%
48%
Over 35
15
FREQUENT PROMOTION AND CONVENIENT PAYMENT METHOD ARE
TOP REASON FOR SHOPPING ONLINE
Why do you buy at those E-commerce websites?
4%
12%
23%
28%
32%
35%
37%
41%
44%
45%
48%
59%
60%
Others
Unique products
Convenient to return/ exchange products
Trusted brands
Easy to compare with other similar products ( prices,…
Good quality
Be diverse in product types
Quick delivery
Convenient/ Save time
Good services
Competitive price
Convenient payment method
Frequent promotion/ discount programs
Total
N = 1124
16
ELEVANIA.CO.ID = FREQUENT PROMOTION + COMPETITIVE PRICE
LAZADA.CO.DI = FREQUENT PROMOTION + CONVENIENT PAYMENT
Why do you buy at those E-commerce websites?
N = 230
4%
12%
23%
28%
32%
35%
37%
41%
44%
45%
48%
59%
60%
Others
Unique products
Convenient to return/ exchange products
Trusted brands
Easy to compare with other similar products ( prices,…
Good quality
Be diverse in product types
Quick delivery
Convenient/ Save time
Good services
Competitive price
Convenient payment method
Frequent promotion/ discount programs
Total
1%
12%
17%
22%
26%
26%
39%
44%
39%
38%
58%
57%
81%
Elevania.co.id
2%
10%
25%
31%
26%
38%
36%
41%
40%
49%
40%
60%
65%
Lazada.co.id
N = 1124 N = 204
17
TOKOPEDIA = CONVENIENT PAYMENT + COMPETITIVE PRICE
MATAHARIMALL = PROMOTION/DISCOUNT + CONVENIENT PAYMENT
Why do you buy at those E-commerce websites?
N = 188
4%
12%
23%
28%
32%
35%
37%
41%
44%
45%
48%
59%
60%
Others
Unique products
Convenient to return/ exchange…
Trusted brands
Easy to compare with other…
Good quality
Be diverse in product types
Quick delivery
Convenient/ Save time
Good services
Competitive price
Convenient payment method
Frequent promotion/ discount…
Total
N = 1124
4%
20%
22%
21%
55%
34%
51%
38%
53%
45%
55%
62%
40%
Tokopedia.com
6%
10%
31%
39%
23%
42%
33%
46%
49%
46%
38%
63%
67%
MatahariMall
N = 113
18
4%
4%
35%
27%
27%
43%
34%
57%
53%
61%
48%
57%
71%
Blibli.com
BUKALAPAK = CONVENIENT PAYMENT + COMPETITIVE PRICE
BLIBLI = PROMOTION/DISCOUNT + GOOD SERVICE
Why do you buy at those E-commerce websites?
N = 79
4%
12%
23%
28%
32%
35%
37%
41%
44%
45%
48%
59%
60%
Others
Unique products
Convenient to return/ exchange…
Trusted brands
Easy to compare with other…
Good quality
Be diverse in product types
Quick delivery
Convenient/ Save time
Good services
Competitive price
Convenient payment method
Frequent promotion/ discount…
Total
N = 1124
2%
13%
22%
28%
36%
31%
39%
39%
46%
44%
51%
58%
43%
Bukalapak.com
N = 96
19
3%
18%
35%
47%
21%
50%
32%
38%
38%
53%
35%
56%
56%
Zalora.co.id
3%
3%
13%
26%
23%
38%
15%
18%
49%
36%
56%
59%
54%
Traveloka.com
TRAVELOKA = CONVENIENT PAYMENT + COMPETITIVE PRICE
ZALORA = PROMOTION/DISCOUNT + CONVENIENT PAYMENT
Why do you buy at those E-commerce websites?
N = 39
4%
12%
23%
28%
32%
35%
37%
41%
44%
45%
48%
59%
60%
Others
Unique products
Convenient to return/ exchange…
Trusted brands
Easy to compare with other…
Good quality
Be diverse in product types
Quick delivery
Convenient/ Save time
Good services
Competitive price
Convenient payment method
Frequent promotion/ discount…
Total
N = 1124
0%
12%
8%
18%
36%
24%
32%
20%
36%
24%
36%
34%
30%
OLX.com
N = 50 N = 34
20
4% 3% 3% 4% 2% 3% 5% 3% 5% 5%
53%
42%
50% 50% 52% 53% 51% 56% 54% 56%
43%
56%
47% 46% 46% 44% 44% 41% 40% 38%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Totally satisfied
Satisfied
Neutral
Dissatisfied
96% FEEL SATISFIED WITH SERVICES OF E-COMMERCE SITE THEY
SHOP THE MOST FREQUENTLY
Overall, how do you feel about that e-commerce website?
Blibli gains the highest top box of satisfaction (56%)
N = 34N = 1124 N = 79 N = 113 N = 50 N = 204 N = 96 N = 39 N = 230 N = 188
21
DELIVERY FASTER CAN MAKE CUSTOMER HAPPIER
Is there anything make you feel unhappy about this e-commerce website?
N = 563
5%
5%
6%
9%
9%
28%
31%
53%
Others
Products are NOT diverse/ fashionable
Poor customer service
Expensive
Poor quality
High shipping cost
Difficult to return/ exchange
Delivery takes time
Total
22
ELEVANIA / LAZADA = DELIVERY TAKES TIME
Is there anything make you feel unhappy about this e-commerce website?
5%
5%
6%
9%
9%
28%
31%
53%
Others
Products are NOT diverse/
fashionable
Poor customer service
Expensive
Poor quality
High shipping cost
Difficult to return/ exchange
Delivery takes time
Total
6%
3%
8%
6%
15%
37%
20%
60%
Elevania.co.id
3%
1%
7%
8%
9%
28%
34%
61%
Lazada.co.id
N = 106N = 563 N = 109
23
TOKOPEDIA = DELIVERY TAKES TIME + DIFFICULT TO RETURN
MATAHARIMALL = DELIVERY TAKES TIME
Is there anything make you feel unhappy about this e-commerce website?
5%
5%
6%
9%
9%
28%
31%
53%
Others
Products are NOT diverse/
fashionable
Poor customer service
Expensive
Poor quality
High shipping cost
Difficult to return/ exchange
Delivery takes time
Total
N = 106N = 563
5%
3%
6%
6%
8%
31%
38%
54%
Tokopedia.com
2%
5%
3%
16%
7%
10%
29%
62%
MatahariMall.com
N = 58
24
BUKALAPAK = DIFFICULT TO RETURN/EXCHANGE
BLIBLI = DELIVERY TAKES TIME
Is there anything make you feel unhappy about this e-commerce website?
5%
5%
6%
9%
9%
28%
31%
53%
Others
Products are NOT diverse/
fashionable
Poor customer service
Expensive
Poor quality
High shipping cost
Difficult to return/ exchange
Delivery takes time
Total
N = 32N = 563
4%
6%
4%
8%
14%
33%
37%
33%
Bukalapak.com
6%
22%
9%
19%
13%
31%
25%
41%
Blibli.com
N = 51
25
6% ONLINE SHOPPERS ARE LOYAL WITH THEIR E-COMMERCE SITE
What is your usage intention toward that e-commerce website?
N = 230N = 1124 N = 204 N = 50
Lazada, Elevania and OLX own highest ratio of loyal customer (8%)
1% 0% 2% 2% 1% 1% 0% 0% 0% 0%
42%
35%
46%
32%
44%
39%
32%
44%
35%
59%
23%
25%
18%
28%
26%
23%
32%
33%
22%
16%
28%
31%
26% 30%
22%
30% 29%
18%
38%
23%
6% 8% 8% 8% 7% 6% 6% 5% 5% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
I will shop at this E-
commerce site only
I will prioritize to shop at
this E-commerce site
I will continue to shop at
this site , but I will try
other sites in future
I will shop at this site in
parallel with other sites
I will switch to shop at
other E-commerce site
N = 96 N = 79 N = 34 N = 39 N = 113 N = 188
26
86% ARE WILLING TO RECOMMEND THE E-COMMERCE SITE THAT
THEY SHOP THE MOST TO OTHERS
What's your ability to recommend your current E-commerce site to others?
Blibli has the highest top box recommendation level comparing to others
13%
9% 6% 9%
16%
24%
8%
18% 15% 15%
34%
23%
32% 31%
30%
26%
44%
34% 39% 38%
52%
68%
61% 60%
54%
50% 49% 48% 45% 45%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Will recommend
definitely
Will recommend
Either recommend or
not
Will not recommend
Will not recommend
definitely
N = 230N = 1124 N = 204 N = 50N = 96N = 79 N = 34 N = 39N = 113 N = 188
27
29%
41%
30%
21%
26%
47%
66%
55%
67%
75% 69%
47%
4% 5% 4% 4% 5% 7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18 - 25 26 - 30 31 - 35 Over 35
Tablet
Smartphone
Computer( PC)/ Laptop
66% USE SMARTPHONE FOR SHOPPING ONLINE
By which devices do you usually surf on e-commerce websites?
N = 308N = 1124 N = 88 N = 405 N = 201 N = 122
28
NEARLY 1/3 ONLINE POPULATION SHOP ONLINE 2-3 TIMES/MONTH
How often do you buy online?
N = 308N = 1124 N = 88 N = 405 N = 201 N = 122
16%
27%
18%
12% 13%
18%
17%
18%
18%
15%
17%
16%
18%
20%
17%
18%
15%
21%
29%
25%
28%
30%
31%
30%
7%
6%
7%
6%
7%
9%
13%
3%
12%
19%
15%
6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18 - 25 26 - 30 31 - 35 Over 35
More than once/ week
Once/ week
2- 3 times/ month
Once/ month
2- 3 months/ time
More than 3 months/
time
29
73% USE ONLINE PAYMENT METHOD
How do you pay for every time you buy online?
8%
5% 6%
10%
18%
21%
23% 16%
73% 73% 70%
74%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Jakarta Bodetabek Others
Online payment ( online
transaction, ATM,…)
Cash on delivery
Others
N = 1124 N = 214 N = 185 N = 725
30
33% SPEND FROM $10 - $20 / E-SHOPPING TIME
On average, how much money do you spend on online shopping every time?
2%
10%
1% 1% 1% 0%
20%
27%
23%
16% 19%
12%
18%
24%
17%
21% 18%
11%
15%
8%
16%
14% 16%
13%
12%
10%
11%
12% 9%
20%
18%
14%
19%
17% 20%
20%
15%
7%
11%
19% 17%
23%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18 - 25 26 - 30 31 - 35 Over 35
Over $50
From $25 - $50
From $20 -$25
From $15 - $20
From $10 - $15
From $5 -$10
Under $5
N = 308N = 1124 N = 88 N = 405 N = 201 N = 122
31
CONTACT US
• Japan & Taiwan:
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam:
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (COO - Country Manager)
o Email: dang.h@di-mktg.com
o Contact number: +84 902-73-9944
• Thailand
o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey,
Bangkok 10110, Thailand
o Contact person: Ms. Pimparima Piriyametha (Business Analyst - DI Marketing)
o Email: pimparima.p@di-mktg.com
o Contact number: +66 96 245 3656
32
CONTACT US
• Indonesia:
o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia
o Contact person: Mr. Hendry Pratama (CMO – Country Manager)
o Email: hendry.p@di-mktg.com
o Contact number: +62 21 3005 3541
• India:
o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654

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E-Commerce Usage In Indonesia 2016

  • 1. STUDY ABOUT ONLINE SHOPPING BEHAVIOR IN INDONESIA BY DI-MARKETING (www.di-onlinesurvey.com) September, 2016
  • 2. 1 SCOPE OF WORK  This survey was conducted to study about online shopping behavior in Indonesia  Methodology: Online survey  Fieldwork time: 10 days (10/08/2016 to 20/08/2016)  Sample size: N = 1468  Geography: Nationwide
  • 3. 2 KEY FINDINGS • 77% Indonesian internet population shopping online • Lazada.co.id, Tokopedia.com and Bukalapak.com are the most well-known E-commerce sites • Online shopper know E-commerce site mostly through Facebook ads (79%) and TV ads (72%) • Lazada.co.id dominates the E-commerce industry with 20% market share • 55% Indonesian are shop online for clothes & accessories • Promotion (60%) and Convenient payment method (59%) are top reason for shopping online • 96% online shoppers are satisfied and 6% are loyal with their current E-commerce site • 1/3 shop online 2-3 times/month and 33% of them spend around $10 - $20/time • 66% use smartphone for shopping online • 73% use online payment method
  • 4. 3 KEY FINDING VIETNAM 2016 INDONESIA 2016 E-commerce usage 94% online population 77% online population Most well-known E- commerce site Lazada.vn, Tiki.vn and Sendo.vn Lazada.co.id, Tokopedia.com and Bukalapak.com Market leaders Lazada (36% market share) Lazada (20% market share) Main sources of brand awareness Facebook ads and WOM Facebook ads and TV ads Reason for shopping online Diversity of product types Frequent promotion and Convenient payment method Top brought product Clothes & accessories Clothes & accessories Satisfaction 79% satisfied 96% satisfied Loyalty 12% are loyal with their current E-commerce site 6% are loyal with their current E- commerce site Spending 49% spend from $10 - $20 33% spend from $10 - $20 Shopping frequency 32% shop 2-3 times/month 29% shop 2-3 times/month Payment method 85% cash on delivery 73% online payment VIETNAM VS. INDONESIA
  • 5. 4 N = 1468 DEMOGRAPHIC INFORMATION GenderAge OccupationLiving Place 10% 16% 24% 36% 14% Over 35 31 - 35 26 - 30 18 - 25 Under 18 40% 60% Male Female 53% 2% 3% 5% 5% 15% 17% Others Makassar Medan Bandung Surabaya Bodetabek Jakarta 1% 2% 3% 4% 13% 22% 24% 30% Others Engineer/Doctor/Teacher Factory Worker Job seeker/Retired Self-employed Housewife Officer Student
  • 6. 5 77% INDONESIAN ONLINE POPULATION ARE SHOPPING ONLINE Over last 3 months, have you purchased anything online? 23% 55% 23% 14% 15% 18% 77% 45% 77% 86% 85% 82% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18 - 25 26 - 30 31 - 35 Over 35 Yes No N = 359N = 1468 N = 195 N = 529 N = 236 N = 149
  • 7. 6 40% ARE DOUBT ABOUT QUALITY AND SIZE WHEN SHOPPING ONLINE If not, why didn’t you shop online? 11% 10% 20% 22% 24% 32% 40% Others I may disclose my personal information ( bank account, mail,…) I have never thought of buying things online High shipping cost It is hard to exchange/ return products I prefer browsing for prices and look for new fashion I am not sure about quality and size N = 344
  • 8. 7 LAZADA.CO.ID, TOKOPEDIA.COM AND BUKALAPAK.COM ARE THE MOST WELL-KNOWN E-COMMERCE SITES IN INDONESIA Do you know any E-commerce websites listed below? (By city) 1% 5% 14% 23% 24% 33% 36% 43% 45% 72% 73% 81% 82% 82% 83% 85% 87% 90% I don't know any of them Others Jakartanotebook.com id.Ebay.com Agoda.com Jd.id Amazon.com Qoo10.co.id Bhineka.com Traveloka.com Zalora.co.id MatahariMall.com Blibli.com Elevania.co.id OLX.com Bukalapak.com Tokopedia.com Lazada.co.id Total 2% 4% 26% 26% 28% 39% 38% 51% 52% 76% 77% 85% 83% 81% 82% 87% 87% 89% Jakarta 1% 3% 13% 27% 27% 37% 39% 52% 51% 72% 76% 84% 80% 88% 84% 88% 88% 93% Bodetabek 1% 5% 11% 22% 22% 31% 35% 39% 42% 71% 71% 80% 82% 82% 83% 83% 86% 89% Others N = 1124 N = 214 N = 185 N = 725
  • 9. 8 AGAIN, LAZADA.CO.ID, TOKOPEDIA.COM AND BUKALAPAK.COM ARE THE MOST WELL-KNOWN E-COMMERCE SITES ACROSS AGE GROUPS Do you know any E-commerce websites listed below? (By age) 1% 5% 14% 23% 24% 33% 36% 43% 45% 72% 73% 81% 82% 82% 83% 85% 87% 90% I don't know any of them Others Jakartanotebook.com id.Ebay.com Agoda.com Jd.id Amazon.com Qoo10.co.id Bhineka.com Traveloka.com Zalora.co.id MatahariMall.com Blibli.com Elevania.co.id OLX.com Bukalapak.com Tokopedia.com Lazada.co.id Total 5% 4% 8% 19% 10% 13% 35% 18% 28% 63% 57% 67% 69% 68% 76% 76% 82% 79% Under 18 1% 4% 17% 26% 21% 32% 41% 42% 43% 75% 76% 81% 85% 84% 87% 88% 89% 91% 18 - 25 1% 7% 11% 24% 28% 43% 31% 51% 48% 72% 76% 85% 84% 84% 81% 84% 85% 92% 26 - 30 0% 6% 15% 20% 30% 40% 33% 50% 53% 74% 76% 88% 84% 89% 82% 85% 89% 92% 31 - 35 1% 3% 18% 22% 35% 36% 38% 50% 54% 72% 73% 83% 83% 81% 81% 85% 87% 94% Over 35 N = 308N = 1124 N = 88 N = 405 N = 201 N = 122
  • 10. 9 FACEBOOK ADS AND TV ADS ARE THE MAIN SOURCES OF BRAND AWARENESS How do you know these E-commerce websites? (By city) 1% 0% 0% 4% 9% 18% 24% 25% 39% 45% 72% 79% Others See others use these smartphone brands I read news/ magazines mentioning about these brands Through stores/ showroom Radio ads In/ Out of home ads I know through sms advertising messages/ email Web, forum ads Friends/relatives' suggestion I know through other smartphone applications TV ads Facebook ads Total 2% 0% 0% 0% 12% 28% 27% 0% 39% 47% 67% 78% Jakarta 1% 0% 0% 0% 14% 21% 25% 0% 43% 50% 73% 76% Bodetabek 1% 0% 0% 7% 7% 14% 23% 37% 39% 44% 73% 80% Others N = 1124 N = 214 N = 185 N = 725
  • 11. 10 FACEBOOK ADS AND TV ADS ARE THE MAIN SOURCES OF BRAND AWARENESS ACROSS ALL AGE GROUPS How do you know these E-commerce websites? (By age) 1% 0% 0% 4% 9% 18% 24% 25% 39% 45% 72% 79% Others See others use these smartphone brands I read news/ magazines mentioning about these brands Through stores/ showroom Radio ads In/ Out of home ads I know through sms advertising messages/ email Web, forum ads Friends/relatives' suggestion I know through other smartphone applications TV ads Facebook ads Total 1% 0% 0% 7% 9% 17% 19% 28% 32% 38% 76% 67% Under 18 1% 0% 0% 6% 9% 22% 26% 29% 39% 49% 78% 81% 18 - 25 1% 0% 0% 3% 9% 17% 25% 25% 43% 47% 70% 82% 26 - 30 1% 0% 0% 3% 7% 13% 22% 19% 42% 48% 68% 80% 31 - 35 1% 0% 0% 0% 11% 13% 26% 19% 39% 35% 58% 77% Over 35 N = 308N = 1124 N = 88 N = 405 N = 201 N = 122
  • 12. 11 LAZADA LEADS THE E-COMMERCE INDUSTRY IN INDONESIA WITH 20% SHARE, FLOWED BY ELEVANIA (18%) AND TOKOPEDIA (17%) Which e-commerce website do you buy most frequently?(By city) N = 1124 N = 214 N = 185 N = 725 5% 0% 0% 0% 0% 0% 1% 1% 1% 3% 3% 4% 7% 9% 10% 17% 18% 20% Others Lazada, Mataharimall.com, Blibli.com Agoda.com Bhineka.com id.Ebay.com Amazon.com Jd.id Jakartanotebook.com Qoo10.co.id Zalora.co.id Traveloka.com OLX.com Blibli.com Bukalapak.com MatahariMall.com Tokopedia.com Elevania.co.id Lazada.co.id Total 4% 0% 0% 0% 0% 0% 0% 2% 2% 4% 5% 3% 5% 10% 8% 18% 15% 22% Jakarta 3% 0% 0% 0% 0% 0% 2% 1% 2% 3% 3% 3% 4% 3% 7% 24% 23% 24% Bodetabek 5% 0% 0% 0% 0% 0% 0% 1% 1% 3% 3% 5% 8% 10% 11% 14% 18% 19% Others
  • 13. 12 UNDER 18 AND OVER 35 GROUPS SHOP AT LAZADA THE MOST WHILE 26~35 GROUP PREFERS ELEVANIA Which e-commerce website do you buy most frequently?(By age) 5% 0% 0% 0% 0% 0% 1% 1% 1% 3% 3% 4% 7% 9% 10% 17% 18% 20% Others Lazada, Mataharimall.com, Blibli.com Agoda.com Bhineka.com id.Ebay.com Amazon.com Jd.id Jakartanotebook.com Qoo10.co.id Zalora.co.id Traveloka.com OLX.com Blibli.com Bukalapak.com MatahariMall.com Tokopedia.com Elevania.co.id Lazada.co.id Total 10% 0% 1% 0% 0% 0% 0% 1% 0% 0% 2% 6% 5% 11% 8% 22% 6% 28% Under 18 4% 0% 0% 0% 0% 0% 1% 1% 1% 6% 3% 5% 3% 11% 7% 20% 17% 20% 18 - 25 4% 0% 0% 0% 0% 0% 1% 0% 2% 2% 5% 5% 8% 7% 11% 14% 22% 19% 26 - 30 4% 0% 0% 0% 0% 0% 0% 1% 1% 1% 3% 4% 11% 4% 13% 15% 23% 17% 31 - 35 3% 0% 1% 1% 0% 0% 0% 0% 2% 2% 4% 2% 11% 9% 15% 11% 15% 25% Over 35 N = 308N = 1124 N = 88 N = 405 N = 201 N = 122
  • 14. 13 LAZADA.CO.ID GAINS THE HIGHEST BRAND AWARENESS AS WELL AS MARKET SHARE IN INDONESIA Do you know any E-commerce websites listed below? Which e-commerce website do you buy most frequently? N = 1124 90% 87% 85% 83% 82% 82% 81% 73% 72% 45% 43% 36% 33% 24% 23% 14% 5% 20% 17% 9% 4% 18% 7% 10% 3% 3% 0% 1% 0% 1% 0% 0% 1% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Awareness Usage
  • 15. 14 CLOTHES AND ACCESSORIES ARE TOP BROUGHT PRODUCTS What did you buy at those E-commerce websites? N = 308N = 1124 N = 88 N = 405 N = 201 N = 122 5% 0% 0% 2% 4% 4% 6% 7% 7% 11% 12% 16% 23% 25% 26% 31% 55% Others Vouchers Mom& baby care Car, motor Furniture Beauty services Books, eBooks Travel ( Tour, hotel rooms, air… Sports/ Picnic equipments Computer, Laptop High technology products ( TV,… Home appliances ( washing… Food and Beverage Personal care Cosmetics Mobile phones, tablets Clothes & Accessories Total 6% 0% 0% 1% 3% 5% 7% 7% 10% 10% 14% 12% 19% 24% 27% 32% 56% 18 - 25 11% 0% 0% 3% 3% 2% 9% 6% 11% 15% 15% 8% 15% 13% 13% 34% 49% Under 18 4% 0% 0% 2% 8% 4% 6% 7% 6% 10% 13% 18% 28% 29% 31% 29% 57% 26 - 30 4% 0% 0% 2% 2% 6% 5% 6% 2% 11% 7% 20% 31% 31% 28% 33% 57% 31 - 35 7% 0% 0% 2% 2% 2% 3% 10% 7% 7% 8% 24% 21% 18% 17% 29% 48% Over 35
  • 16. 15 FREQUENT PROMOTION AND CONVENIENT PAYMENT METHOD ARE TOP REASON FOR SHOPPING ONLINE Why do you buy at those E-commerce websites? 4% 12% 23% 28% 32% 35% 37% 41% 44% 45% 48% 59% 60% Others Unique products Convenient to return/ exchange products Trusted brands Easy to compare with other similar products ( prices,… Good quality Be diverse in product types Quick delivery Convenient/ Save time Good services Competitive price Convenient payment method Frequent promotion/ discount programs Total N = 1124
  • 17. 16 ELEVANIA.CO.ID = FREQUENT PROMOTION + COMPETITIVE PRICE LAZADA.CO.DI = FREQUENT PROMOTION + CONVENIENT PAYMENT Why do you buy at those E-commerce websites? N = 230 4% 12% 23% 28% 32% 35% 37% 41% 44% 45% 48% 59% 60% Others Unique products Convenient to return/ exchange products Trusted brands Easy to compare with other similar products ( prices,… Good quality Be diverse in product types Quick delivery Convenient/ Save time Good services Competitive price Convenient payment method Frequent promotion/ discount programs Total 1% 12% 17% 22% 26% 26% 39% 44% 39% 38% 58% 57% 81% Elevania.co.id 2% 10% 25% 31% 26% 38% 36% 41% 40% 49% 40% 60% 65% Lazada.co.id N = 1124 N = 204
  • 18. 17 TOKOPEDIA = CONVENIENT PAYMENT + COMPETITIVE PRICE MATAHARIMALL = PROMOTION/DISCOUNT + CONVENIENT PAYMENT Why do you buy at those E-commerce websites? N = 188 4% 12% 23% 28% 32% 35% 37% 41% 44% 45% 48% 59% 60% Others Unique products Convenient to return/ exchange… Trusted brands Easy to compare with other… Good quality Be diverse in product types Quick delivery Convenient/ Save time Good services Competitive price Convenient payment method Frequent promotion/ discount… Total N = 1124 4% 20% 22% 21% 55% 34% 51% 38% 53% 45% 55% 62% 40% Tokopedia.com 6% 10% 31% 39% 23% 42% 33% 46% 49% 46% 38% 63% 67% MatahariMall N = 113
  • 19. 18 4% 4% 35% 27% 27% 43% 34% 57% 53% 61% 48% 57% 71% Blibli.com BUKALAPAK = CONVENIENT PAYMENT + COMPETITIVE PRICE BLIBLI = PROMOTION/DISCOUNT + GOOD SERVICE Why do you buy at those E-commerce websites? N = 79 4% 12% 23% 28% 32% 35% 37% 41% 44% 45% 48% 59% 60% Others Unique products Convenient to return/ exchange… Trusted brands Easy to compare with other… Good quality Be diverse in product types Quick delivery Convenient/ Save time Good services Competitive price Convenient payment method Frequent promotion/ discount… Total N = 1124 2% 13% 22% 28% 36% 31% 39% 39% 46% 44% 51% 58% 43% Bukalapak.com N = 96
  • 20. 19 3% 18% 35% 47% 21% 50% 32% 38% 38% 53% 35% 56% 56% Zalora.co.id 3% 3% 13% 26% 23% 38% 15% 18% 49% 36% 56% 59% 54% Traveloka.com TRAVELOKA = CONVENIENT PAYMENT + COMPETITIVE PRICE ZALORA = PROMOTION/DISCOUNT + CONVENIENT PAYMENT Why do you buy at those E-commerce websites? N = 39 4% 12% 23% 28% 32% 35% 37% 41% 44% 45% 48% 59% 60% Others Unique products Convenient to return/ exchange… Trusted brands Easy to compare with other… Good quality Be diverse in product types Quick delivery Convenient/ Save time Good services Competitive price Convenient payment method Frequent promotion/ discount… Total N = 1124 0% 12% 8% 18% 36% 24% 32% 20% 36% 24% 36% 34% 30% OLX.com N = 50 N = 34
  • 21. 20 4% 3% 3% 4% 2% 3% 5% 3% 5% 5% 53% 42% 50% 50% 52% 53% 51% 56% 54% 56% 43% 56% 47% 46% 46% 44% 44% 41% 40% 38% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Totally satisfied Satisfied Neutral Dissatisfied 96% FEEL SATISFIED WITH SERVICES OF E-COMMERCE SITE THEY SHOP THE MOST FREQUENTLY Overall, how do you feel about that e-commerce website? Blibli gains the highest top box of satisfaction (56%) N = 34N = 1124 N = 79 N = 113 N = 50 N = 204 N = 96 N = 39 N = 230 N = 188
  • 22. 21 DELIVERY FASTER CAN MAKE CUSTOMER HAPPIER Is there anything make you feel unhappy about this e-commerce website? N = 563 5% 5% 6% 9% 9% 28% 31% 53% Others Products are NOT diverse/ fashionable Poor customer service Expensive Poor quality High shipping cost Difficult to return/ exchange Delivery takes time Total
  • 23. 22 ELEVANIA / LAZADA = DELIVERY TAKES TIME Is there anything make you feel unhappy about this e-commerce website? 5% 5% 6% 9% 9% 28% 31% 53% Others Products are NOT diverse/ fashionable Poor customer service Expensive Poor quality High shipping cost Difficult to return/ exchange Delivery takes time Total 6% 3% 8% 6% 15% 37% 20% 60% Elevania.co.id 3% 1% 7% 8% 9% 28% 34% 61% Lazada.co.id N = 106N = 563 N = 109
  • 24. 23 TOKOPEDIA = DELIVERY TAKES TIME + DIFFICULT TO RETURN MATAHARIMALL = DELIVERY TAKES TIME Is there anything make you feel unhappy about this e-commerce website? 5% 5% 6% 9% 9% 28% 31% 53% Others Products are NOT diverse/ fashionable Poor customer service Expensive Poor quality High shipping cost Difficult to return/ exchange Delivery takes time Total N = 106N = 563 5% 3% 6% 6% 8% 31% 38% 54% Tokopedia.com 2% 5% 3% 16% 7% 10% 29% 62% MatahariMall.com N = 58
  • 25. 24 BUKALAPAK = DIFFICULT TO RETURN/EXCHANGE BLIBLI = DELIVERY TAKES TIME Is there anything make you feel unhappy about this e-commerce website? 5% 5% 6% 9% 9% 28% 31% 53% Others Products are NOT diverse/ fashionable Poor customer service Expensive Poor quality High shipping cost Difficult to return/ exchange Delivery takes time Total N = 32N = 563 4% 6% 4% 8% 14% 33% 37% 33% Bukalapak.com 6% 22% 9% 19% 13% 31% 25% 41% Blibli.com N = 51
  • 26. 25 6% ONLINE SHOPPERS ARE LOYAL WITH THEIR E-COMMERCE SITE What is your usage intention toward that e-commerce website? N = 230N = 1124 N = 204 N = 50 Lazada, Elevania and OLX own highest ratio of loyal customer (8%) 1% 0% 2% 2% 1% 1% 0% 0% 0% 0% 42% 35% 46% 32% 44% 39% 32% 44% 35% 59% 23% 25% 18% 28% 26% 23% 32% 33% 22% 16% 28% 31% 26% 30% 22% 30% 29% 18% 38% 23% 6% 8% 8% 8% 7% 6% 6% 5% 5% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% I will shop at this E- commerce site only I will prioritize to shop at this E-commerce site I will continue to shop at this site , but I will try other sites in future I will shop at this site in parallel with other sites I will switch to shop at other E-commerce site N = 96 N = 79 N = 34 N = 39 N = 113 N = 188
  • 27. 26 86% ARE WILLING TO RECOMMEND THE E-COMMERCE SITE THAT THEY SHOP THE MOST TO OTHERS What's your ability to recommend your current E-commerce site to others? Blibli has the highest top box recommendation level comparing to others 13% 9% 6% 9% 16% 24% 8% 18% 15% 15% 34% 23% 32% 31% 30% 26% 44% 34% 39% 38% 52% 68% 61% 60% 54% 50% 49% 48% 45% 45% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Will recommend definitely Will recommend Either recommend or not Will not recommend Will not recommend definitely N = 230N = 1124 N = 204 N = 50N = 96N = 79 N = 34 N = 39N = 113 N = 188
  • 28. 27 29% 41% 30% 21% 26% 47% 66% 55% 67% 75% 69% 47% 4% 5% 4% 4% 5% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18 - 25 26 - 30 31 - 35 Over 35 Tablet Smartphone Computer( PC)/ Laptop 66% USE SMARTPHONE FOR SHOPPING ONLINE By which devices do you usually surf on e-commerce websites? N = 308N = 1124 N = 88 N = 405 N = 201 N = 122
  • 29. 28 NEARLY 1/3 ONLINE POPULATION SHOP ONLINE 2-3 TIMES/MONTH How often do you buy online? N = 308N = 1124 N = 88 N = 405 N = 201 N = 122 16% 27% 18% 12% 13% 18% 17% 18% 18% 15% 17% 16% 18% 20% 17% 18% 15% 21% 29% 25% 28% 30% 31% 30% 7% 6% 7% 6% 7% 9% 13% 3% 12% 19% 15% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18 - 25 26 - 30 31 - 35 Over 35 More than once/ week Once/ week 2- 3 times/ month Once/ month 2- 3 months/ time More than 3 months/ time
  • 30. 29 73% USE ONLINE PAYMENT METHOD How do you pay for every time you buy online? 8% 5% 6% 10% 18% 21% 23% 16% 73% 73% 70% 74% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Jakarta Bodetabek Others Online payment ( online transaction, ATM,…) Cash on delivery Others N = 1124 N = 214 N = 185 N = 725
  • 31. 30 33% SPEND FROM $10 - $20 / E-SHOPPING TIME On average, how much money do you spend on online shopping every time? 2% 10% 1% 1% 1% 0% 20% 27% 23% 16% 19% 12% 18% 24% 17% 21% 18% 11% 15% 8% 16% 14% 16% 13% 12% 10% 11% 12% 9% 20% 18% 14% 19% 17% 20% 20% 15% 7% 11% 19% 17% 23% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18 - 25 26 - 30 31 - 35 Over 35 Over $50 From $25 - $50 From $20 -$25 From $15 - $20 From $10 - $15 From $5 -$10 Under $5 N = 308N = 1124 N = 88 N = 405 N = 201 N = 122
  • 32. 31 CONTACT US • Japan & Taiwan: o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan o Contact person: Mr. Hideyuki Kato (CEO) o Email: hideyuki.kato@di-mktg.com o Contact number: +81 3-5532-3200 • Vietnam: o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnam o Contact person: Mr. Ho Hai Dang (COO - Country Manager) o Email: dang.h@di-mktg.com o Contact number: +84 902-73-9944 • Thailand o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey, Bangkok 10110, Thailand o Contact person: Ms. Pimparima Piriyametha (Business Analyst - DI Marketing) o Email: pimparima.p@di-mktg.com o Contact number: +66 96 245 3656
  • 33. 32 CONTACT US • Indonesia: o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia o Contact person: Mr. Hendry Pratama (CMO – Country Manager) o Email: hendry.p@di-mktg.com o Contact number: +62 21 3005 3541 • India: o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903 o Contact person: Mr. Sujit Kunte (Regional representative) o Email: kunte.sujit@dreamincubator.com.sg o Contact number: +65 9127 7654