All These Sophisticated Attacks, Can We Really Detect Them - PDF
What Can Social Media Do for You by Dina Lima
1. What Can
Social Media
Do For You?
By Dina Lima
Green Home Educator & Social Media Marketing Consultant
www.LivingGreenInstitute.com • www.DinaLima.com
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2. Who is Driving Social Media?
“Our head of social media
is the customer.”
–McDonald’s
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3. Objectives
1. The Big Buzz
2. What is Social Media
3. The Big Picture
4. How to Use Social Media
5. Planning Your Strategy
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4. The Big Buzz
2010 Social Media Marketing Industry
Report
Benefits Reported:
85% - generated exposure for their
business
63% - increased their traffic,
subscriptions or opt-in list
56% - resulted in new business
partnerships
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5. The Big Buzz
2010 Social Media Marketing Industry
Report
Benefits Reported
54% - helped them raise their search
rankings
52% - generated qualified leads
48% - helped them sell their products
or services and reduce their
marketing expenses
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6. The Big Buzz
2010 Social Media Marketing Industry
Report
Tools Used
Twitter 88%
Facebook 87%
LinkedIn 78%
Blogs 70%
YouTube or other video 46%
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7. The Big Buzz
Twitter
Nearly 75,000,000 people visited
Twitter.com in Jan. 2010 worldwide
(comScore)
23,500,000 visitors in the U.S.
(Compete)
Approximately 50 million tweets are
sent a day (Twitter.com)
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8. The Big Buzz
Facebook.com
Has over 400 million active users
50% of active users log on to
Facebook in any given day
More than 35 million users update
their status each day
More than 60 million status updates
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9. The Big Buzz
Facebook.com
More than 5 billion pieces of content
shared each week (web links, news stories,
blog posts, notes, photo albums and the like)
More than 3.5 million events created
each month
More than 3 million active Pages on
Facebook
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10. The Big Buzz
Facebook.com
More than 1.5 million local businesses
have active Pages on Facebook
More than 20 million people become
fans of Pages each day
More than 5.3 billion fans created by
Pages
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11. The Big Buzz
LinkedIn
Is your online resumé and
professional connections tool
Has over 70 million members
A new member joins every second
Great tool used for potential hires
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12. What is Social Media?
“Social Media is about sociology and
psychology more than technology.”
–Brian Solis, Principal of FutureWorks
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13. What is Social Media?
It is about Connecting with your
audience
It is about Listening to what they are
saying so that you can provide tips,
advice, and solutions
It is about building Relationships with
your audience, colleagues, business
partners, suppliers, providers
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14. Strategic Approach to Social Media
LISTEN to what your customer wants,
likes or dislikes, and observe how you
can meet those demands
ENGAGE in conversations with your
target audience and be resourceful
PARTICIPATE in building relationships
with your current and future
customers
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15. Social Media Tools
Internet- and mobile-based tools
facilitate sharing and discussing
information among people
It’s a complete strategy that includes
using effective tools:
Your Blog
Facebook
Twitter
YouTube (videos)
Flickr (photos)
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16. Social Media Success
“Monitor, engage, and be transparent;
these have always been the keys to
success in the digital space.”
-Dallas Lawrence, Levick Strategic
Communications
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17. Web 1.0 vs. Web 2.0 design
Web 1.0
You have little/no control of your
website
Costly to make changes/updates
Web 2.0 (CMS systems)
Built with interaction in mind
Give you the control to manage your
website content (articles, photos, video, etc.)
Content Management Systems (CMS)
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18. Content Management Systems (CMS)
Open source systems
Free; for its users by its users; access to
source code for enhancements
You have total control to manage the
content of your website
Blog component built-in
Examples
WordPress, MovableType, Joomla, Drupal,
Mamboo…etc.
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19. Web 2.0 Websites and Blogs
Are powerful because they:
Are dynamic and interactive
Are quick to build and easy to manage
Give you full control to manage your
website content
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20. Web 2.0 Websites and Blogs
Are powerful because they:
Are loved by popular Search Engines
like Google
Help improve your rankings and SEO
Become the permanent base of
information for your audience
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21. Search Engine Optimization (SEO)
Post content relevant to keyword
searches for higher indexing
Score higher on organic search
results
Be easily found by customers
searching for your product/service
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22. SEO – Example of “organic” search
Out of
5,280,000
results, ranked
#3 and #5
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23. SEO – Example of “organic” search
Out of
778,000
results,
ranked #1
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24. SEO – Example of “organic” search
Paid
Searches
Organic
Search
Results
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25. Google’s Indexing Process
Ranks your web pages on relevance
of content to query search
Puts out most relevant/reliable
results FIRST
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26. Google’s Query Process
This is the secret
as to why the
Google searches
only take fractions
of a second
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http://www.googleguide.com/google_works.html
28. The Big Picture: Your Blog
Establish your Blog as the permanent
base of information for your audience
Allow for comments on your blog
posts (will be positive and negative)
Reply to ALL comments
Maintain your professionalism when
responding to negative feedback
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30. The Big Picture: Twitter
Excellent branding and customer
relationship management tool
Use it to build relationships with
people that can benefit your company
Announce events, specials
Reply to comments/concerns/praise
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33. The Big Picture: Facebook
Excellent branding and customer
relationship management tool
Fans can comment or “like”
Allows for more flexibility to post
events, video, photos, special deals
Setup your personal account and fan
page for business
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36. The Big Picture: Facebook
Use Facebook
to Advertise
Specials
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37. The Big Picture: LinkedIn
Your online profile and connection
tool with other professionals
Give and get recommendations
Tweet from within LinkedIn
Display your WordPress latest blogs
Use “LinkedIn Answers”
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38. The Big Picture: LinkedIn
Complete your profile
100%
Request
recommendations
Include your websites
and Twitter links
Assign your name for a
direct link to your
profile
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39. The Big Picture: LinkedIn
Tweet from
LinkeIn
Share your
tweets with
your LinkedIn
network
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40. The Big Picture: LinkedIn
Notice SEO
Strategy
In my
“tagline”
Enrich your
tagline with
relevant
keywords
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41. The Big Picture: LinkedIn
Use “LinkedIn
Answers” to get
feedback, tips,
opinions
Participate in
answering questions
to showcase your
expertise
A good way to do
surveys and get
help or feedback
from your network
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42. The Big Picture: LinkedIn
You will be
surprised to get
feedback from
people outside
your network
Don’t forget to
reply with a
“thank you”
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43. Planning your Social Media Strategy
“Social media is just a buzzword until
you come up with a plan.”
–Unknown
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45. Planning your Social Media Strategy
Social media requires
Commitment
Consistency
Customer service skills
People skills
Maintenance
Planning
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46. Planning your Social Media Strategy
Question #1
What do you hope to gain from your
social media presence?
Identify objectives
Set specific goals
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47. Planning your Social Media Strategy
Question #2
Do you know how your customers
want to engage with you?
Find out by researching your audience
Use methods that resonate with your audience
Which communities should you join – Twitter,
Facebook, other?
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48. Planning your Social Media Strategy
Question #3
Which existing staff members are
best qualified to support the effort?
Initiate the conversation with your audience?
Engage in conversation and provide tips,
advice, solutions to questions/comments?
Educate your current and future customers
about your products/services?
Generate enthusiasm about your what you
offer your target market?
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49. Planning your Social Media Strategy
Question #4
How much will you budget for the
effort?
Interactive tools are free to use
But they require time and energy
In business time = money
Prepare for expenses to maximize the use of
social media marketing tools
If properly planned, you can enjoy great
savings
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50. Planning your Social Media Strategy
Question #5
What is your plan for integration?
Complement your current marketing program
Be consistent across all platforms
How will your current public relations and
marketing programs be involved with your
social media efforts
Maintain programs in sync
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51. Planning your Social Media Strategy
Question #6
How will you measure your success or
failure?
Increase in number of followers/fans?
Increase in website traffic?
Positive/increased feedback?
Referrals?
Revenue growth?
Mentions on other sites?
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52. Planning your Social Media Strategy
Question #7
If you Google your name or company
name right now, would you be happy
with the results?
Do you have a blog?
Is your LinkedIn profile 100% complete?
Do you have your Facebook personal page and
Fan Page and are you engaged?
Do you have your Twitter account?
Do you have your Google Profile complete?
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53. So What Can Social Media Do for You?
Greater exposure
Increased traffic to your website
New business relationships
Raised search rankings
Qualified leads
Increased business
Reduced marketing expenses
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54. My Services
Website Development
WordPress, includes logo and Blog component,
SEO/SMO optimization, Google-friendly, training
Company pages: about, gallery, contact, video
Social Media Setup
Twitter, Facebook, LinkedIn, YouTube, Flickr,
RSS feed, TwitterFeed, Nutshell Mail, Google
Analytics
Link all social media to your website/blog
Monthly Service
Write blog posts, manage social media, SEO
monthly reporting
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55. Consulting, Webinars, Training
Dina Lima
Dina@LivingGreenInstitute.com
www.DinaLima.com
Twitter: @DinaELima
www.linkedin.com/in/dinalima
www.facebook.com/dinalima1
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