Social media for education association affiliates

1. Communicating With Members Through

2. Learning objectives
 The Big Picture of Social Media
 Goals
 Facebook Tips
 Twitter Tips
 Pinterest, Instagram & Tumblr
 Q&A

3. The Big Picture
EVERYONE
IS ONLINE!
(okay, 85%)

4. Why use social media?
That’s where your members are.

5. The Impact of Gender

6. The Impact of Age

7. Age stats of OEA’s Facebook page

9. Social media goals

10. Some things to consider …
 Time
Expect to spend
between 4 to 14
hours a week
managing each
social media channel
 People
 Plan, Measure
& Revise
 It’s okay to
say goodbye.

11. Plan, Measure & Revise
1. Build support & mobilize
supporters up the ladder of
engagement (move members
along a continuum from lack of
awareness and care to higher and
higher levels of awareness,
understanding, and agreement
ultimately leading to activism and
advocacy)
2. Track engagement, sentiment, and
influence
3. Revise content based on what works

13. Which social media to use???

14. Which social media to use???

15. OEA’s time and effort
2nd
most visited
site in the
country behind
Google
7th
3rd
15th
16th 68th

16. Number #1 tip for all social media
Post images whenever possible.
Photos increase engagement on all of your posts (i.e. more likes,
shares, retweets, etc.)
Use the optimal image size to post to
Facebook and Twitter
Tweets that include properly sized photos receive up to 2X more
retweets than those with cropped photos.
Facebook: 1200px x 1200px (500px x 500px)
Twitter: 440px x 220px (250px x 500px)

17. Use Free photo editors
Software
 Photoscape
 GIMP
 Picasa
 Paint.net (Windows)
Online
 Pixlr
 PicMonkey
 Fotor
Apps
 PicsArt
 Photo Editor –
Axiem Systems
 Aviary

18. 10 ways to add images to posts
1. Photos of members, events, flyers, buttons,
signs, etc.

19. 10 ways to add images to posts
2. Make a quote into an image

20. 10 ways to add images to posts
3. Add text to a photo

21. 10 ways to add images to posts
4. Share high-performing content posted by
other organizations’.
856 likes
765 shares
419 likes
470 shares

22. 10 ways to add images to posts
5. Rather than
sharing links
on Facebook,
upload photos
with a link in
the body of the
status updates.

23. 10 ways to add images to posts
6. Create a meme (an Internet meme is an activity, concept,
catchphrase or piece of media. It often takes the form of a funny image that
is frequently mimicked with slight variations)

24. 10 ways to add images to posts
7. Relevant humor (esp. if it reinforces
message)

25. 10 ways to add images to posts
8. Inspirational messages

26. 10 ways to add images to posts
9. Infographics, charts, statistics

27. 10 ways to add images to posts
10. Get creative!

29. Facebook Tips
It’s all about the newsfeed

31. Top 5 Facebook Tips
1. Timing is important (75% of the engagement
on a post happens in first 5 hours)
Schedule your posts ahead of time through the “Schedule Post” function
Important: Do not use HootSuite (or any third-party app) to post to Facebook.

32. Top 5 Facebook Tips
2. Post at least once on the weekend in the
morning or early afternoon

33. Top 5 Facebook Tips
3. Ask the
right kind
of questions

34. Top 5 Facebook Tips
4. Enable “Similar Page Suggestions” in
your Admin Panel
Page Suggestions
are the primary
source of new
fans.

35. Top 5 Facebook Tips
5. Keep it short and sweet
Posts that are 80
characters or less
receive up to 66
percent more
engagement
And positive content receives 5X more engagement than negative content.

36. Top 5 Twitter Tips
1. Become an expert news source for your
region — tweet & retweet good content
Important: Don’t feel like you
must have a dynamic or casual
persona on Twitter. Post facts.
Follow important sources and
retweet. The more often you
follow, the more often your
avatar is visible on Twitter.
You can organize the chaos by
using lists.

37. Top 5 Twitter Tips
2. Include a link
Shorten links and use
a colon

38. Top 5 Twitter Tips
3. Don’t use all your
characters
Leave room for
others to retweet –
at least 20 characters

39. Top 5 Twitter Tips
4. Experiment
with posting a
tweet or
retweet every
one or two
hours.
You can use
HootSuite to post
to Twitter.

40. Top 5 Twitter Tips
5. Using more
than two
hashtags in a
tweet actually
decreases the
retweet rate.
Well-formatted, easy to read factual tweets
are the most retweeted

41. Near perfect example

43. Instagram facts
 African Americans, women, young people (18-29)
and people with some college or higher are the
most active Instagram users.

44. Instagram facts
 Engagement is higher on Instagram than any
other social network.

45. Instagram tips
 Take screenshots of your most successful photos
on Facebook (Pinterest, Google+, etc.) and
“regram” them to Instagram.
 Upload behind-the-scenes photos and report live
from events.
 Include a short description and hashtags.
 Create 15-second videos and video essays.

46. Pinterest facts
 70-83% of Pinterest users are women,
and predominantly white, rural or
suburban, with at least some college
education, 35-54 years old and from
households earning more than $50,000.

47. Pinterest tips
 Put images on every page of your website
 Add the Pin-It button to your website
 Use hashtags
 Upload images and then add a link in the
description of the pin
 Pinterest activity, like Facebook and
Twitter peaks around 9 p.m.
 Feature offline events

48. Pinterest tips

49. Tumblr facts
 Tumblr is a blogging platform and social networking
channel that allows users to post images, videos, quotes,
text and audio to their blog and follow other Tumblr blogs
and share their content.
 65% Have an income under $50,000.
 Tumblr tends to skew toward the urban and educated
(48% have some college or higher).
 Three categories of blogs may fare better than others:
fashion, large websites and publishing/broadcast media.

50. Tumblr tips
 Users are mainly younger (39% of users are under 25 years
of age) – show some personality. Peak posting times
should coincide with younger people’s schedules (think
before school, during lunch, before homework, and in the
wee hours of the night).
 Keep posts short, consisting of one image, video, quote or
piece of text. Tumblr’s features offer the ability to be more
visual and less verbose.
 Create custom post URLs.
 Add tags.
 Optimize page titles and meta descriptions.

51. Protocol for comments
From Education Minnesota, Adapted from U.S. Air Force

52. Handling negative comments
 Do NOT delete all negative comments.
This will bring into question your
integrity to not only the complainer, but
all your followers.
 DO block users who abuse the site, and
remove offensive comments, ones that are
too far off-topic, or just trying to use your
site to sell a product or service.

53. Social media, web, blog and email tips:
http://www.pinterest.com/dinicaq/social-mediawebblog/
Dinica Quesada
quesadad@ohea.org
614-227-3043