1.
How to Use Digital and Social Media to
Improve your Brand Story Telling
Case study of Social Enterprise – Socent
@DinisGuarda - Founder and CEO

2.
Businesses have Digitized, but not Transformed
2
@DinisGuarda

3.
@DinisGuarda
Source: http://www.internetlivestats.com/total-number-of-websites/
So How to position your digital presence website
in a landscape of close to 1 Billion websites?

4.
Source: http://www.internetlivestats.com/total-number-of-websites/
@DinisGuarda
How to position your digital presence website
in a landscape of close to 1 Billion websites?

5.
@DinisGuarda
By "Website" we mean unique
hostname (a name which can be
resolved, using a name server,
into an IP Address).
It must be noted that around
75% of websites today are not
active, but parked domains or
similar.
Source: http://www.internetlivestats.com/total-number-of-websites/
How to position your digital presence website
in a landscape of close to 1 Billion websites?

6.
6
Every Individual
=
Brand - Media - Startup - Data - Innovation Company!
@DinisGuarda

7.
@DinisGuarda
Every Organisation Social Enterprise
=
Brand + Media + Financial + big data + Innovation Company!

8.
8
Any business is a Digital Business Model
that touches various areas - social enterprises are in the middle
Bridge Hub uniting 3 different complimentary segments
@DinisGuarda

9.
new trends in the sharing economy
@DinisGuarda

10.
10
Social enterprise – social finance: Market Size Opportunity
Social Enterprise – Social Finance: A US$22 Trillion Market
“social finance refers to any investment activity that generates financial
returns and includes social or environmental impact. BNY Mellon”
BNY Mellon defines social finance more broadly than what is traditionally considered SRI. (…) refers to any investment
activity that generates financial returns and includes social or environmental impact. Research June 2015
https://www.bnymellon.com/us/en/our-thinking/social-finance-at-scale-creating-value-for-investors.jsp
@DinisGuarda

11.
Social Impact – Social Enterprise
Story telling
Preaching of the gospel or the practice of giving information about a
particular doctrine or set of beliefs to others with the intention of
converting others. With data, measurement and engagement.
Using digital tools and channels!
@DinisGuarda

12.
@DinisGuarda
Cycle of evangelisation

13.
Me to we  you to me
Creative (digital) evangelisation?
@DinisGuarda

14.
@DinisGuarda
What makes a successful mindset of a leader?
Tech
Big data
Social media
IoT

15.
@DinisGuarda
What narratives – story telling - are we constructing?

16.
What makes a (creative) professional?
@DinisGuarda

17.
17
Creative Strategy
Evangelisation
Get close to networks
and engage them:
online and offline
Define clear goals,
actions and get
network on board
Get data about each user
segment and understand
their needs
Increase awareness of
message, brand & value
proposition
Leverage Social Media
channels to activate
relations & business
Map landscape – long tail - audiences.
Create Message channels for each group
Leverage Best of Tools,
offer value and associations
that create value
Retain & develop
ambassador / IB Program
Focus in Increasing leads
Owned + Earned Media
Create customised
events with industry
respected partners.
Use syndication, social
media right channels to
engage users through
target content
Create engagement
via premium content,
Education and events
Pro-active education &
engagement
Leverage a network of partners – online
and offline.
Evangelise your creative message
Map / Get right
context: channels /
influencers
@DinisGuarda
Creative strategy evangelisation –
how to create social media network?

18.
Case study LangleyHouseTrust.co.uk
@DinisGuarda
How to leverage digital reach,
traffic and SEO, branding

19.
Case study LangleyHouseTrust.co.uk
@DinisGuarda
How to grow digital reach, traffic
and SEO, branding

20.
How to leverage and engage with social
media reach, traffic and SEO, branding

21.
In the nineteenth century, the bosses of political machines led the
economy – society. In the twentieth century were media barons,
especially in broadcasting & newspapers.
In the twenty-first century, it is people who have created vast online
data, social networks and use change digital tools and blockchain
related tech.
The next evolution will be of the leaders and creators – evangelists -
peers who are able to manage big amounts of integrated data,
leverage partnership and create the right intelligence and emotional
social brand and voice connection – plus right
evangelisation out of that.
@DinisGuarda

22.
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com
Publisher: intelligenthq.com – openbusinesscouncil.org
Thank you