- LinkedIn is a professional social networking site launched in 2003 with over 238 million users worldwide. - It is primarily used for professional networking, career development, and business opportunities. Top level executives use it for industry networking and promoting businesses, while entry-level employees use it mostly for job searching and networking with coworkers. - Compared to other social networks, LinkedIn users tend to be older (average age of 44), have higher incomes (average of $109,000), and hold more senior level business positions that enable decision making.

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launched on May 5, 2003
web's biggest professional network
over 238 million users
2 new users join linkedin every second
35% of users access linkedin daily
42% of linkedin users update their profiles
every day

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over 10 million endorsements given daily
17 minutes average time spent on linkedin
2.7 million business pages
1.5 million groups
81% of users belong to atleast one group.
more than 20 million users in India.

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average age of facebook user is 38.
average age of linkedin user is 44.
average age of twitter user is 39.
Top level executives primarily use LinkedIn for industry
networking (22 percent) and promoting their
businesses (20 percent). Middle management
professionals primarily use LinkedIn to keep in touch
with other people (24 percent) and industry
networking (20 percent). Entry-level employees
primarily use LinkedIn for job searches (24 percent)
and co-worker networking (23 percent).

5. • uTest, the largest marketplace for software
testing services in the world, claims that 50
percent of its paid inbound leads come from
LinkedIn, making it the company's most costeffective online marketing channel.
• L'Oreal is the most engaging consumer
packaged goods brand on LinkedIn

6. • Google has the largest presence on
LinkedIn, with a whopping 1.7 million
followers. IBM is close behind with 1.5 million
followers, and Hewlett-Packard comes in third
with a little more than 1.4 million followers.
• The 10 most-liked brands on LinkedIn are all
B2B.

7. • Your company wants to increase B2B
revenue, accelerate lead
generation, demonstrate thought leadership
and create brand awareness. It’s time to
discover which is better for your B2B
business, Facebook or LinkedIn?

8. • Let’s begin with the time tested phrase now
used by business development professionals
and taught in every business school from the
East coast’s Harvard to West coast’s University
of California: “Follow the money”

9. • Income: LinkedIn users on average have an
income of $109,000 compared to Facebook’s
$25,000 according a study by Seeking Alpha in
2012. The average income on Twitter also
towers over Facebook with more than double
at $52,000 per user

10. • Decision Makers: LinkedIn offers you better
access to finding and connecting with B2B
decision makers. A LinkedIn demographics
study showed that 42% have
CXO, VP, Director, or Manager titles and users
can search by these terms and more for easy
search value

11. • Age: Facebook is a great place to connect with
younger users where according to a 2012
study by Pew Research Center’s Internet &
American Life Project 83% of it’s users are in
the 18-29 year age category as compared to
LinkedIn’s 16% and Twitter’s 27%. If your B2B
decision maker is under 29, consider using
Facebook

12. • Company Pages: Facebook and LinkedIn both
offer free feature-rich company
pages. Facebook however prohibits
companies from advertising on the top level
company page where LinkedIn encourages
promoting products and services which are
easily visible and accessible on the first page.

13. • Sales Leads: LinkedIn offers the user the ability to
proactively search by
keyword, name, location, title, company, school, i
ndustry, seniority level, company
size, language, relationship, and Fortune 501,000. Facebook requires you to launch a paid
campaign to bring prospects who self select as
“Likes”. From there the marketer nurtures
through free give aways and on going content
streams with the goal of someday making a sale.