3. Goals for the Morning
1. To develop working definition of Social
Media.
2. To develop a Social Media strategy
3. To understand at least three new ways to
utilize Social Media
#socialmediabootcamp
7. List of Helpful Terms
• Web 1.0
• Web 2.0
• URL
• Blog
• Hashtag (#): can by used by anyone to link
someone to a ‘trending’ topic’
– Example: #socialmediabootcamp
• Status: can be used to express a mood, thoughts,
present a question, or any other reason
#socialmediabootcamp
9. 1 Thessalonians 2:6-8
6 We were not looking for praise
from people, not from you or
anyone else, even though as
apostles of Christ we could have
asserted our authority. 7 Instead,
we were like young
children[a] among you. Just as a
nursing mother cares for her
children, 8 so we cared for you.
Because we loved you so much, we
were delighted to share with you
not only the gospel of God but our
lives as well.
#socialmediabootcamp
10. Digital Native
And
Digital
Immigrant
#socialmediabootcamp
12. 1. We need to CONTINUE to translate
the gospel and understand that
all of us speak with an accent.
2. To SEEK NEW ways to more
effectively communicate with this
generation.
3. Understand that there BOTH
advantages and disadvantages with
being a digital native or a digital
immigrant.
#socialmediabootcamp
13. Social Media Strategy
1. Determine your goal.
2. Research where your community is
utilizing social media.
3. Create a realistic list of action
steps.
4. Measure your success.
#socialmediabootcamp
14. Social Media Explained
• Twitter: I am Eating a # Donut
• Facebook: I like donuts
• Foursquare: This is where I eat donuts
• Youtube: Here is a video of me eating
donuts
• Linkedin: My skills include donut
eating
• Pintrest: Here is a recipe for
homemade donuts
• G+: In my circle people eat donuts.
#socialmediabootcamp
16. YouTube
• Over 800 Million unique users each month
• Over 4 Billion hours of video are watched
each month
• 72 hours of video are uploaded every minute
• 70% of YouTube traffic is outside U.S.
• In 2011 had more than 1 trillion views or 140
views for every person on earth
#socialmediabootcamp
23. Twitter
• WHAT IS IT?
– Twitter is a place to let others in on your life in 150
characters
– This is the place that hashtags are most commonly used
• HOW WILL THIS BENEFIT MY CHURCH?
– Believe it or not, people do care about what you’re doing or
how you’re feeling during the day
– Connect with other people and input
thoughts about trending topics
#socialmediabootcamp
24. Instagram
• WHAT IS IT?
– Social media site that allows people to follow, like and
comment on your posts
– Instagram allows you to simply post pictures with captions
• HOW WILL THIS BENEFIT MY CHURCH?
– Allows you to post pictures of events
– Allows you to easily distribute information to your followers
– Allows you to see your followers and the
things that they are doing so you can be
connected with them outside of your
organization
#socialmediabootcamp
25. Pinterest
• WHAT IS IT?
– Pinterest is a photo driven site for people to post on different
boards for different ideas, recipes, crafts, etc.
– The photos are linked to different websites
where you can get step by step information on
the different pins
• HOW WILL THIS BENEFIT MY CHURCH?
– Pinterest is full of ideas that can be used for different events
and programs
• Snack ideas, craft ideas, game ideas, program ideas
#socialmediabootcamp
26. Snapchat
• WHAT IS IT?
– Snapchat is the newest form of social media hitting the
phones of teenagers
– Provides a quick and easy way to communicate using only
photographs and text
• HOW WILL THIS BENEFIT MY CHURCH?
– Allows for quick and easy communication for brief
information
– Mass chat can be sent of a flier of an event
or last minute information that the kids
need to know in their planning
#socialmediabootcamp
28. Facebook Stats
• 1 Billion Users as of Oct 2012
• 81% of Facebook users are outside of
the United States and Canada
• 584 Million Daily Users
• 604 Million Mobile Monthly users
• The average Facebook user has 120
friends
• In an average month 300 million
photos per day
#socialmediabootcamp
29. Facebook Tips
• Start with a page
• Multiple page administrators
• Encourage leadership to check-in
#socialmediabootcamp
32. What is Facebook?
1. We keep things
2. A place for friends and family
3. A place where we can be in control
4. A place we can present an image of ourselves
#socialmediabootcamp
33. How should the church respond?
1. Humility not allowing the allure
of semi-anonymous communication
to turn us into something we are
not.
2. Seek to create an Authentic
Connection
3. As portal to bridge communities
#socialmediabootcamp
Hello my name is Josh, I am the Youth director at Covenant Presbyterian Church. I also speak and consult through Directions in Youth Ministry. I live in Downingtown with my wife and son J.D. Here is a photo of them.
I want to begin by talking about goals for this afternoon. First, I can tell you we probably won’t go a whole two hours because frankly I am not that interesting and second I just got the schedule yesterday saying it was two hours. So goalsTo have a working definition of Social Media.To understand at least three new ways you can utilize Social Media in your ministryTo keep your neighbor awake
Web 1.0- is a webpage designed to share or transmit a topic one wayWeb 2.0- encourages interaction a blog is example of web 2.0 comments can be left and discussions can be hadURL- Universal Resource Locator.. This would be address of the webpage you are trying to accessBlog- Are part journal part resource. They originally started as online Diarie, but have kind of progressed to become part of journalism
The reason I wanted to share this seminar is, I have a friend who I would call an uber nerd. I asked what he share to a group like? Is response was if they have to go to seminar like this they probably can’t doi do it. I strongly disagree I have a volunteer in her 70’s she helps with middle school youth group. After youth group one night about 3 or 4 years ago she asked me “what is facebook ? is it some new type of e-mail?” I asked why she was wondering about facebook. She said the girls in her small group were talking about it. She came by office for like 2 or 3 weeks and I helped her set up a facebook account and I showed her how to use it. Now she talks to students all the time through facebook. She might not play dodge ball with them or hang out with them at Starbucks but she comments on their photos, talks to them online and prays for them constantly. For her facebook changed the way she does youth ministry. She choose to share her life and the gospel through social media while in her 70’s.
The apostles show us a model of effectively do ministry. The apostles share their lives in to share the Gospel. As youth workers we are role and desire should be to share the gospel through our lives. This means sharing our time, our personal gifts, and our personalities with our students. So when we talk about Media, Social Media, we need to understand it in this context. This topic is really broad topic, and it encompasses a lot of different mediums. This presentation is meant to be a primer you guys are going to get a little bit of everything. It is meant to show you how to effectively dip your toe in the water. One of the things that would be most helpful for me is if each of shared a little bit about our ministries and what we do and how we use media in them? How familiar are you with facebook
I have often heard some folks tell me they don’t want learn about social media or technology, they tell me they are to old. The custodian at our church is an example. Until about six or seven years ago he still owned a rotary phone. The only reason he gave up his old phone is because he tried to call a business and he couldn’t talk to anyone because the menu would work without a touch tone. He is what we would a Digital Immigrant. This gap has been summarized the stress and strain of these two technological generations into two categories digital immigrant and digital native. This idea was coined by Marc Prensky. Basically anyone under 20 is a digital native. Anyone under 20 twenty living in the US is a digitial native they have never known a period of life when technology was not common place. If you are over 20 you are considered a Digital Immigrant. The best way to understand this is by following the logic of the Immigrant analogy. I think of my great grandmother. She was born in Barbados, but when she was about 16 she along with her parent Immigrated to US. Even though she spoke English she spoke it with an accent. She grew up on an island and not experienced non-tropical climates and she moved to NYC. No matter how much she assimilated she was always an immigrant. Her parents congregated with all immigrants and spent time with others who were from Barbados. She never lost her accent nor her culture. All of us over 20 have immigrated into a digital world. We speak with accents some like my custodian have more distinct accents.
For example do you print your e-mail? Do you have someone else print your e-mail?Do you edit documents on the computer? Do you present from paper? Do you ever call someone to find out if they got your e-mail? Do you actually use your phone as a phone? Do you use a manual or do you expect software to be intuitive enough you can figure it out?We are speaking an entirely Digital Generation. Our role as youth workers is to communicate to this generation of students. This generation of students who are growing up with completely different assumptions, they learn and think differently than generations before them, and in general they value different things. In general this generation value speed, often parallel process and multi tasks. So why is this important?
Digital Natives, generally have a greater understanding of technology, a natural curiosity to use it. At the same time because they accept technology as natural they may not question the need or the use of it. Digital Immigrants in general have a harder time adapting to a technological rich environment. But they understand what it means to not have technology, to not have a cell phone or 24/7 access to your friends etc. What other advantages do you see to this understanding of Digital Immigrant vs. Digital Native?
Here is the warning. YOU SHOULD NOT ENGAGE IN ANY SOCIAL MEDIA WITHOUT A STRATEGY! I can’t emphasize this enough. If this does not help you to communicate better or get more time with your students you should not use it, it is often a WASTE of time. What can you realistically do?What can you resourceHow are you going to brand yourself?What will your social media web look like?
One of the best explanation I ever saw of how to explain social media comes from www.geek.com by Matt Humphries. He used the example of donuts. If you have a question please ask because don’t want anyone to be confused. It is has been my experience that students really only use two maybe three of these. My Senior’s and college kids use Twitter, some kids use Google + and all my kids use Youtube and Facebook. Youtube is pretty cool. You can create video’s for youtube. Youtube is fun. I have watched a lot youth workers create video’s with their kids for youtube. It is a great way to get a small group together all you need to is a camera and some video editing software. These don’t have to take a lot of time.
