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Beyond the Basics – Enhanced
Metadata for Discovery
Metadata Map – Suzanne Franks, Bowker Provider Relations
Basic
Elements
• Title
• ISBN
• Format or
Binding
• Price
• Status
• Publisher
• Pub Date
2
Enhanced
Elements
• Cover Images
• Descriptions or Annos (Short and Long
Description)
• Contributor Biographies
• BISAC Su...
Motivation
Discoverability: The ease with which products can be identified
and purchased through the supply chain.
4
Cover Images
5
Average unit sales for titles with or without cover images
(taken from the Nielsen Book US Study “The Impor...
Descriptions
(Annos) and
Biographies
6
Average unit sales for titles with varying levels of descriptive elements
(taken fr...
Keywords
7
Average unit sales for titles with or without keywords
(taken from the Nielsen Book US Study “The Importance of...
Expectations
Industry standards: Requirements for metadata submissions to providers.
8
BISG Best
Practices
• Cover Images (placeholder image if warranted)
• Descriptions (Annos) – Keep these evergreen
• Contri...
Reality
10
Improvements: Analyze which enhanced elements could perform
better – greater discoverability can lead to greate...
Bowker
Content
Comparison
Enhanced Metadata Presence – Print and Ebooks
11
0.00% 20.00% 40.00% 60.00% 80.00% 100.00%
Activ...
Bowker
Sources and
Timing of
Metadata
12
Bowker Publisher Gap Report*
*Taken from an anonymous publisher’s Bowker Gap Repo...
BISAC
Subject
Analysis
13
Bowker BISAC Subject Report
Avoid general codes: ART000000 ART /
General
Quality, not quantity
Metadata
Tips
• Same metadata for all formats of a title.
• Follow industry expectations for metadata
timeline.
• Revisit ...
Resources
• BISG Best Practices for Product Metadata
• Nielsen US Book Study: The Importance of
Metadata for Discoverabili...
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Enhanced Metadata for Discovery -- Beyond the Basics

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This slide show contains the motivation, expectations and reality of how using enhanced metadata can have a possible effect on the sales and therefore the discovery of a publisher's content. Studies are references and BISG best practices are examined for the submission of enhanced metadata to providers in the supply chain. Focus on the metadata elements and a metadata timeline.

Publié dans : Données & analyses
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Enhanced Metadata for Discovery -- Beyond the Basics

  1. 1. Beyond the Basics – Enhanced Metadata for Discovery Metadata Map – Suzanne Franks, Bowker Provider Relations
  2. 2. Basic Elements • Title • ISBN • Format or Binding • Price • Status • Publisher • Pub Date 2
  3. 3. Enhanced Elements • Cover Images • Descriptions or Annos (Short and Long Description) • Contributor Biographies • BISAC Subjects • Keywords 3
  4. 4. Motivation Discoverability: The ease with which products can be identified and purchased through the supply chain. 4
  5. 5. Cover Images 5 Average unit sales for titles with or without cover images (taken from the Nielsen Book US Study “The Importance of Metadata for Discoverability and Sales” conducted with Bowker bibliographic data)
  6. 6. Descriptions (Annos) and Biographies 6 Average unit sales for titles with varying levels of descriptive elements (taken from the Nielsen Book US Study “The Importance of Metadata for Discoverability and Sales” conducted with Bowker bibliographic data)
  7. 7. Keywords 7 Average unit sales for titles with or without keywords (taken from the Nielsen Book US Study “The Importance of Metadata for Discoverability and Sales” conducted with Bowker bibliographic data)
  8. 8. Expectations Industry standards: Requirements for metadata submissions to providers. 8
  9. 9. BISG Best Practices • Cover Images (placeholder image if warranted) • Descriptions (Annos) – Keep these evergreen • Contributor Biographies --_Use correct ONIX tag • BISAC Subjects – Avoid general codes • Keywords – ONIX part of the Subjects composite 9 Submit 180 Days Prior to Pub Date
  10. 10. Reality 10 Improvements: Analyze which enhanced elements could perform better – greater discoverability can lead to greater sales.
  11. 11. Bowker Content Comparison Enhanced Metadata Presence – Print and Ebooks 11 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% Active ISBNs with Bios Active ISBNs with Annos Active ISBNS with Cover Image Active ISBNs with BISAC 2016 2015 2014 2013 2012
  12. 12. Bowker Sources and Timing of Metadata 12 Bowker Publisher Gap Report* *Taken from an anonymous publisher’s Bowker Gap Report where cover images, annotations and prices were analyzed
  13. 13. BISAC Subject Analysis 13 Bowker BISAC Subject Report Avoid general codes: ART000000 ART / General Quality, not quantity
  14. 14. Metadata Tips • Same metadata for all formats of a title. • Follow industry expectations for metadata timeline. • Revisit titles after publication to update metadata. • Be aware of individual supplier preferences. 14
  15. 15. Resources • BISG Best Practices for Product Metadata • Nielsen US Book Study: The Importance of Metadata for Discoverability and Sales • BookNet Canada: Who Should Own Keywords? Thank you! Questions? Email me at Suzanne.Franks@Bowker.com 15

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