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How to Write a Good Book Fast
- 1. Book Authoring How to Write a Good Book Fast! Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 1
- 2. Key Reasons for Writing Books Publicity Credibility Relationship Tool Leave a Legacy Earn Money Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 2
- 3. Media Communication Expert Authored 112 Books (up to 2013) - McGraw-Hill, Prentice Hall, Horizon House Althos, NTT, and Others Lawrence Harte LHarte@Althos.com www.Linkedin.com/in/LHarte Book Authoring – www.QICLearning.com MPEG Started Book Publishing 1995 Started Magazine Publishing 2005 Started QIC Learning School 2010 Co-Founded Digital Marketing for Business Show – DMFB.Net 2012 Started DiscoverNet.com 2013 © Althos, 2013 www.Althos.com page 3
- 4. Book Writing Objectives Impressions Connections Sales Leads Sample Media Speaking Invites Sales Revenue - Book - Product Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 4
- 5. Book Development Overview Topic Objectives Worksheet Research Production Publishing Promotion Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 5
- 6. Book Development Worksheet Objectives Audience Problem Statement Pain Points Solution Promise Similar Books Descriptions Keywords Press Release Links to Purchase Book Reviews Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 6
- 7. Book Audience Reader Personas Key Needs Pain Points Search Words & Phrases Media Channels Need: Credibility Media: Linkedin Career Bob Need: Publicity Media: Facebook Boutique Susan Need: New Skills Media: Google+ New Job Peter Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 7
- 8. Book Writing Research Book Samples Articles Topic Folders Definition List Interviews Tables of Contents Index Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 8
- 9. Book Outline Creation Powerpoint Slides Title Only Keywords Searchable Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 9
- 10. Key Book Topic Points Important Points 1 to 5 Words per Bullet Describe in Notes Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 10
- 11. Book Reader Questions Topic Questions 1 to 3 Per Topic Discussion Groups Question & Answer Web Page Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 11
- 12. Book Presentation Unbiased Questions Group Presentation Web Seminar Record Transcribe www.transcribeme.com Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 12
- 13. Book Sections Title Page Acknowledgements Author Bios Table of Contents Body Appendix Index Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 13
- 14. Book Images Elements Relationships Example Sketch Create Image Marketing www.eLance.com Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 14
- 15. Book Layout Unformatted Wordprocessor Book Layout Layout Software Program Layout Designer www.Freelancer.com Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 15
- 16. Book Cover Design Cover Purpose Icons Credibility Design Contest Audience Poll www.99Designs.com Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 16
- 17. Book ISBN Bar Code Unique Identifier ISBN Assignment ISBN Bar Code Options - From Printer - Buy ISBNs 10 or 13 Digit ISBN Serial Number Price www.ISBN.org Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 17
- 18. Book Publishing - Printing eBook - Text - XML - PDF Print on Demand - POD Web Press Printing www.Lightningsource.co m Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 18
- 19. Book Distribution Website Book Listing Online Marketplace Distributors Wholesaler Publisher www.Createspace.com Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 19
- 20. Book Writing Tips Keywords in Title & Headings Heading Styles Automatic Figure Numbers Absolute Dates Exacting Numbers Pay for Every Word No Cross References Contact Info Every Page www.HowtoWriteaGoodBookFast.com/tips Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 20
- 21. Book Writing Resources Books Discussion Groups Project Websites Worksheet www.HowtoWriteaGoodBookFast.com/resources Book Authoring – www.QICLearning.com MPEG © Althos, 2013 www.Althos.com page 21
Editor's Notes
- How Long Does it Take to Write a Good Book? If you know the material and can talk about it, you can create about 10 to 20 pages per hour. If you need to research materials, it can create about 1 to 2 pages per hour. This assumes you use qualified people to transcribe, edit, illustrate, and layout your book. What Challenges Do you Have when Writing a Book? Topic Selection, Outline, Writing, Layout, Time, Other? Book Authoring is the process of gathering information into a format that is useful for specific types of people. Objectives – need to start with what you want to accomplish. Worksheet – single file that holds useful information about your book. Presentation Process – create your book as a presentation. Research – how to identify what to include in your book. Physical Production – converting your files into something that a person can read. Distribution – where people can get your book. Writing Tips – do it fast with less errors. Resources – where you can find additional help.
- Lawrence Harte - Media communication expert Lawrence Harte has written thousands of articles, hundreds of white papers, and authored over 112 business and technology books as of 2013. Authored over 112 Books - on technology and business subjects for industry publishers including McGraw-Hill, Prentice Hall, Artech House, Althos Publishing, NTT, APDG and others. Sold over 200k books. Book Publishing – produce and sell books. Non-traditional publishing and distribution. Over 20 authors. Magazine Publishing – started 3 monthly magazines as a tool to get access to key executives and technology leaders. Magazines cover TV technology, wireless, and marketing. QIC Learning School – short 2 to 4 hour courses on business, marketing, and technology. Learn how to do something from qualified experts. Digital Marketing for Business - DMFB- marketing trade show for small to medium business owners, marketing managers, and business consultants. DiscoverNet – content marketing network. Use content such as whitepapers and books to generate qualified sales leads.